Opening lines of the first issue of CCTV variety "Reader"

Opening lines of the first issue of CCTV variety "Reader"

Reading aloud is also a kind of company. No noise, no sound. ? The following are the opening lines of the first issue of CCTV variety "Readers". Welcome to enjoy.

Throughout the ages, there are too many words describing various encounters in the opening lines of the first issue of CCTV variety "The Reader".

The white dew is frost, and the so-called Iraqi people are on the water side, which is an exciting encounter.

This sister, I have seen before. This is a pleasant encounter between Baoyu and Daiyu when they first met.

Nice to meet you. How are you tonight? This is the lost encounter of Princess Anne in Roman holiday.

I don't want to get married before I meet you; After meeting you, I don't want to marry anyone else. This is the lifetime meeting between Qian Zhongshu and Jiang Yang.

Therefore, meeting seems to be a magical arrangement and the beginning of everything.

? Reader Dong Qing

Further reading

Program introduction

The Reader is a large-scale cultural and emotional program launched by CCTV. It was first broadcast by Dong Qing, a well-known program host, produced by CCTV Creative Media Co., Ltd. and Zhongguang Natural Selection Media Co., Ltd., and jointly broadcast on CCTV Comprehensive Channel and Variety Channel in prime time. Combine personal growth, emotional experience, background stories, masterpieces handed down from generation to generation, select exquisite words, and read the value behind the words with the most honest feelings. The purpose of the program is to realize the communication function of culture infecting people, inspiring people and educating people, and to show the feelings of real people.

Programme review

A series of programs such as "The Reader" and "Taking Words as Face" just fill this gap. This may be an unintentional move, but the result is quite meaningful. You may not imagine that your parents will search for "wonderful congress" on the internet themselves, and they have no scruples about the shapes and words of the contestants. Pursuing individuality is a catharsis for young people, but for most parents, values are impactful. But the readers are different. The sense of responsibility and warmth it conveys conforms to the traditional values of China people. Therefore, you may find that parents and even grandparents are full of praise for this program.

This makes people see the new hope of cultural variety shows. If the core of a program is floating, even if it is booming now, it will soon be bored and abandoned. Different from other popular variety shows, cultural variety shows naturally have a sense of mission. From birth, they are endowed with the hope of inheritance and change, which is also an important indicator to distinguish the advantages and disadvantages of such programs. At least for now, readers are doing well.

Related information: "The Reader" became an instant hit, whose enthusiasm was ignited?

A new program is popular as soon as it is broadcast, and now the media is rare. Such a serious and formal cultural program can be well received, especially when the reality show is full. The first broadcast of CCTV's Reader attracted countless fans, and many articles related to WeChat reached 654.38+ million+. What ignited the audience's enthusiasm? Research (ID:rmrbyjb) takes you back to the exciting content and explores ways:

Three narrative methods take you into? Reading aloud frame?

In communication, narrative framework mainly includes two levels: news narrator and narrative perspective. Observing the reader's narrative framework calmly, it is different from the past and has made new explorations in stage performance. At first glance, I thought it was a simple reading program. In fact, there are not only guests reading aloud at the scene, but also comprehensive narratives such as on-site interviews, expert interpretation and scene reproduction. The content is very substantial. For example, Pu Cunxin, a famous dramatist, successfully used three narrative modes: absent narrative, hidden narrative and public narrative.

Li Jingze, vice chairman of the Writers Association, described the background video to the audience? Master Zong Yue? The basic situation of the individual, as well as his help and influence on the author Lu Xun, are all objective and fair presentations, just like the absence of the narrator.

In the interview, Pu Cunxin told a touching story about himself and Dr. Rong Guowei. On another level, he acted as a hidden narrator, hiding gratitude in his reading? Behind the scenes? . It was not until he finally came to the stage to read Lu Xun's classic prose "Master Zong Yue" that he directly participated in the narrative of the program as a mass commentator.

Coupled with Dong Qing, the host, this comprehensive application of different narrative roles and different narrative angles enhances the artistry, appreciation and appeal of the program, and puts the words behind. Affectionate justice? The clear performance made the audience understand the social value and practical significance of helping a person as much as possible.

Find a new balance between your psychological needs and media functions.

The program "The Reader" meets the aesthetic needs of a certain public. Aesthetic needs are inseparable from social politics, economy and culture, and are always related to people's thinking, interests and habits in a certain period, with distinctive national characteristics and outstanding characteristics of the times. Since the 18th National Congress of the Communist Party of China, it has become the mainstream of the times to carry forward traditional culture, spread socialist core values, attach importance to true feelings and value righteousness over profit, and the public urgently needs to build and shape this aspect. Due to the one-sided pursuit of ratings and the influence of commercial operation in the past, some entertaining and vulgar programs also make viewers criticize and question from time to time. Strengthen? Honesty and integrity? Keep friendship? Pay for someone else? Waiting for ideas, objects? Extreme self? Harm others and benefit yourself? Money worship? And so on have become urgent practical needs.

"Reader" program is a new exploration carried out by CCTV in this respect, striving for not only audiences and ratings, but also rediscovering and creating new growth points and balance points of social needs and media functions. Before and after the Spring Festival of 20 17, columns such as Seeing Words Like Faces and Chinese Poetry Conference were well received by the audience, which reflected the audience's expectation for the return of traditional culture. Dong Qing, the host of the program, became? Internet celebrities? , deeply loved by the public.

CCTV launched "The Reader" while the iron is hot, focusing on traditional culture and emotional cards, presided over by Hua Dan Outline, choosing? Famous? Influential? Have personality charm? Twenty-five guests participated in the program creation, read classical works such as prose, poetry and letters, and told life stories, which further strengthened the appeal and influence of TV programs. This move conforms to the changes of social trends and the aesthetic expectations of the public.

Stereo packaging? Sticky? Grab your eyes.

Rich stage scenes, real background animation, excellent hosting style, lyrical piano accompaniment and beautiful Taiwanese folk songs have all become important factors for the success of the program.

Reading programs pay attention to the interaction with the audience, and the use of stage background and lighting also enhances the impression. For example, when reading aloud, Li Jiang of MSF and her team presented the scenes of the Afghan war and people's sadness and helplessness on the stage background in time, which enriched the presentation elements of the reading program, made people feel sorry for those who were in the war, hoped that the war would be extinguished as soon as possible, and cherished the peace they have now.

The famous lyricist Yao Qian told the famous musician Bob? The interpretation of Dylan's work style and the introduction of his achievements have expanded the cognitive dimension for the audience from a professional perspective, enriched the connotation of the program and increased the role level.

The stage plays Romeo and Juliet and The Peony Pavilion vividly reproduce the scene of cultural exchanges between China and the West, which makes people truly feel the value of the translator as a hero behind cultural exchanges. The scene background pushes related words and pictures synchronously, which enhances the visual effect and is attractive.

The most eye-catching is the host Dong Qing, who just made a wonderful appearance at the Chinese poetry conference, won a good reputation, and then went to readers? Sticky? Living in the audience, the gathering of stars, dignified hosting style, language characteristics, posture and expression further improved the quality of the program. A large number of narrative language, cordial conversation, adjust the atmosphere of the scene, especially critical comments, integrate rationality into relaxed expression, form a unique spiritual thread and value choice, touch the nerves of the audience, and strengthen the ideological and sensitivity of the program.

A "Reader" program ignited the enthusiasm of the audience and also ignited the enthusiasm for spreading culture.

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