Traditional Culture Encyclopedia - Traditional customs - Development of Liuyang Fireworks Production Technology
Development of Liuyang Fireworks Production Technology
Tao Shuhua, an old man from HSBC community in Dayao Town, Liuyang, lived by making firecrackers for four generations. She is 84 years old and has been making fireworks for 60 years since she was sensible. Although he is old, the old man is alert and sharp-eyed, and he is still skilled in drilling and whipping. Liuyang fireworks production adopts traditional manual skills, using locally purchased pottery paper, nitrate soil, sulfur, charcoal powder, red clay and white clay. As raw materials, there are 72 processes in total *** 12. "The production process of fireworks is very strange, and most people can only master a few of them. The combination of raw materials such as sulfur and charcoal was a family secret in ancient times, and the master who mastered the formula would carefully select the descendants. " Tao Shuhua said. Culture and art
"Fireworks are not only chemistry, but also culture and art. Fireworks producers are special painters who use the sky as drawing paper, colorful fireworks as pigments and skills as brushes. This is the charm of fireworks. " China arts and crafts master Li Zhongyu said. "Most of the existing 92 1 fireworks factories in Liuyang are OEM by foreign dealers, and internationally renowned brands are mainly concentrated in the hands of European and American dealers." Li Xingu, former secretary of Liuyang Fireworks Bureau, said.
registered trademark
OEM means that the marketing channel is controlled by the foreign party, and most of the profits are taken away by the foreign party, so the foreign price of fireworks is far from the domestic price. Therefore, the slow accumulation of enterprise funds has affected R&D investment, leading to the long-term wandering of private brand products in the international market. In addition, the lack of high-tech products is also a problem faced by Liuyang Fireworks. The price of high-quality fireworks is about 30% more expensive than ordinary products. Now the proportion of high-tech products is very small, and most of them are still at the low end.
In 2004, the manufacturer of Liuyang Fireworks registered the trademark "Liuyang Fireworks" with the State Administration for Industry and Commerce, and in 2007, the trademark was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. In 2006, Eastcom Fireworks set up a company in New Jersey, USA, and sold fireworks products worth $5 million under the trademark of Eastcom. In 2007, Liuyang Fireworks Company successfully registered the trademark of Wenhuashan in Europe.
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