How do hotels do consumer upgrades?

There are a few ideas to share, I hope to help you.

1. Hotel as a service industry, the most important thing is to return to the service itself, as long as everything is user-centered, all other natural water to the drain, for the hotel service is also the case, to create

Home away from home feeling, which is more important than anything else.

2. Talking about consumer upgrading, we first understand what in the end is consumer upgrading, in my opinion, the most important thing is the consumer's consumer mentality and the ultimate pursuit of good products, good service,

Consumers are increasingly not satisfied with products that only meet their basic consumer needs. For the hotel, good service is the most basic requirements, on this basis and then go to do consumer upgrades in order to get

consumers greater recognition.

3. Individual points of consumer upgrading ideas:

a. Room renovation: such as the combination of hotel and theater renovation, the hotel will be transformed into a movie room, because the hotel may be born is the best movie theater, in line with the current consumer demand for personalized, private

movie watching, and at the same time can take advantage of the hotel's own traffic by raising the room rate to increase revenue. It's also a new selling point that can increase the fan base of movie lovers and increase repeat business.

There are already examples of such cooperation, such as the partnership between Home Inns and Private Cinema, which is a good model.

b. Cross-border cooperation: now many hotels will cooperate with other businesses, such as the luxury industry, catering industry, co-working and so on, through these cross-border to make consumers more sticky,

The hotel is not just a hotel, but a comprehensive experience that consumers can immerse themselves in, transforming the hotel into a different space.

The above are just some personal thoughts for your reference.