What is poster design? What is a poster? How to draw a poster?

What is poster design "poster design is based on the application of computer graphic design technology, with the development of the advertising industry to form a new occupation. The main feature of this professional technology is the expression of images, text, color, layout, graphics and other elements of advertising, combined with the use of advertising media characteristics, in the computer through the relevant design software to achieve the expression of the purpose and intent of the advertisement, the graphic art of creative design activities or a process. Poster design is a simple overview of the poster is a kind of information transfer art, is a kind of mass publicity tools. Poster is a strong visual effect for publicity art design. Poster design must have considerable appeal and artistic infectivity, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; it should have a strong visual center of the picture, should strive for novelty, simplicity, but also must have a unique artistic style and design features. Posters are characterized by the following four main: First, the size of the large, far-viewing strong. Poster posted in the public **** place, will be subject to the surrounding environment and the interference of various factors, so it must be a large picture and prominent image and color in front of people. The size of the screen has a full open, folio, long three open and large picture (eight full open) and so on. In order to make people come and go in a hurry to leave a visual impression, in addition to the size of the large, poster design should also fully reflect the principle of positioning design. With prominent trademarks, logos, titles, graphics, or contrasting colors, or a large area of blank space, or concise visual flow to make the poster posters become a visual focus. Posters can be said to have the typical characteristics of advertising. Second, advertising and publicity is strong. Posters want to participate in all walks of life, it is a kind of advertising. Some posters are designed with art to attract more people to join the event. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong. Third, strong commercial. Poster is an activity for a pre-advertising and publicity, the purpose of which is to let people participate in the performance of posters accounted for most of the posters, and the performance of the class advertisements are often focused on commercial purposes. Of course, the academic report class posters, generally not commercial. Fourth. Artistic high. On the posters as a whole, it includes commercial posters and non-commercial posters of two categories. Among them, the form of expression of commercial posters to specific artistic expression of photography, modeling realistic painting or cartoon form of expression is the main, leaving consumers with a real touching picture and a sense of humor. What is a poster? How to draw posters?

Poster design is one of the forms of visual communication, through the layout of the composition of the first time to attract people's attention, and get instant stimulation, which requires the designer to pictures, text, color, space and other elements of the complete combination of the appropriate form to show people the promotional information.

The name poster first originated in Shanghai. The term poster has evolved to 2013, the scope is not only the specialized posters for professional theatrical performances, like advertisements, it has the characteristic of introducing an object or event to the masses, so it is also a kind of advertisement.

Posters are an extremely common form of posting, and their language should be concise and their form should be innovative and beautiful.

Composition skills of coarse and fine contrast:

The so-called coarse and fine contrast, refers to the process of composition of the colors used in the composition and the formation of patterns by the color of a style, in the painting and calligraphy, we know that there is a brushwork and writing, or brushwork and writing with the same picture (as in the Chinese painting master qi baishi's painting of cabbages and grasshoppers in general).

This style in the packaging composition is some packaging often use the expression, for the contrast between some of the main pattern and the accompanying pattern contrast; some of the central pattern and the contrast of the background pattern; some of them are as rough as the wind sweeping clouds, while the other side of the fine fine as a swimmer;

Some of the calligraphy to replace the pattern of the wild cursive, which can be readily seen in a number of alcoholic beverages and food packaging are readily seen. Such as Si Nian brand dumplings and Piao Rou brand shampoo is this way.