Is it difficult to do traditional business now, Zhihu?

People who do business around are beginning to say that business is getting harder and harder than before. What is the reason? With the continuous progress of society and the rapid development of science and technology, it is inevitable that traditional bosses can't keep up with the trend of the times, business is difficult to do, and even they are ruthlessly eliminated. Only those bosses who can keep up with the development trend can follow the trend and expand their territory. Why do bosses in traditional industries work hard but can't make money? I sum up the following seven reasons: many bosses always focus on products and have no marketing thinking and user thinking. I don't understand that the real profit comes from marketing. These bosses master many links, such as production, research and development, sales, after-sales, finance and so on. I don't understand that the real way to make money is to focus on only one link, only on the link that can produce the greatest value, and outsource all other links. The fewer links, the more money you make. The boss has always played the role of a fireman in the company. He is more tired than employees, and on the surface he is not as comfortable as employees. Because he doesn't understand marketing. As long as a boss knows how to market, he can find any good products in the market for cooperation and directly sell products to generate profits.

If a boss wants to make money, he must first know where the customers are and how to sell them, instead of producing a product first and then thinking about how to market it, or thinking about finding a sales expert to cooperate with. Such a boss will eventually bring himself bad. You cannot select an item. Usually the projects you do are very low-profit projects, such as low gross profit of restaurants, high management costs, high staff costs and high rental costs. In addition, you don't know much about marketing, and you can only fight price wars and reduce prices to promote sales. It is doomed that you can only lose money. Without brand thinking, I don't know how to position and differentiate products and spread them quickly on the Internet. No internet marketing thinking. In the field of short video live broadcast, a person is a brand, a person's brand can be built successfully, and any project can be done. The anchors are all supported by one person, and the annual sales are even comparable to that of a listed company, so many traditional business logics are simply wrong now!