Traditional Culture Encyclopedia - Traditional customs - What are the five most commonly used skills in store naming?

What are the five most commonly used skills in store naming?

Naming a store is like naming a baby. Although you don't need to name your baby after its birthday, a nice and easy-to-remember name is still necessary. After all, a good store name not only sustains the expectations of operators, but also stimulates people's desire for consumption and attracts more consumers. So, let's take a look at the five most common skills for naming a store.

What are the most commonly used skills in store naming?

1, with auspicious names such as Xing, Long, Yuan, Mao and Fa, often appear on the signboards of old shops. This is because the old businessmen like to take chances and pay attention to oral color. For example, the time-honored Yueshengzhai was founded in 1775, and the store name is Yueshengzhai. Beijing Shuanghesheng Five-Star Brewery, the first brewery founded by China people, was founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "joint venture by both parties with strong financial resources".

2. Naming shops with elegant words is a unique commercial naming method in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.

3. Naming with homophones seems to be accidental coincidence, but in fact it has ulterior motives, which makes people feel interesting to read. For example, a boss named Yu Pinghan in Shanghai, "Yu Conscience Pharmacy", has a homophonic pronunciation with "conscience", which makes the public feel that the boss is sincere in doing business and does not make money.

4. It is more colloquial to name enterprises and companies with common sayings, which can be accepted by most people. The famous Wang pockmarked and Goubuli belong to common sayings. Loud names such as "delicious" melon seeds king and "rare" ribs give people a sense of intimacy.

Since the reform and opening up, China has been named after a foreign country, which has opened its doors to the world. Especially after China's accession to the WTO, its integration into the world has become faster. China people are willing to accept foreign things, including names, and also need foreign public to accept our products. As a result, the general trend of foreign names is blowing, and it is a good way to name the company with foreign names (translations).

You can also click on the customer service at the bottom to inquire about the eight-character name, Zhouyi name, company store name and baby name. We will give the baby a good name for good luck according to the date and time of birth!