[College students catering business plan] Catering class business plan

China has always had? Food has always been the people's tradition. s tradition, the catering industry as a pillar industry in China's tertiary industry, has been playing an important role in social development and people's lives. The following is a college student catering business plan that I have organized for your reference.

College students catering business plan a

I. Fast food restaurant overview

1. This store hair belongs to the food service industry, the name of the city fast food restaurant, is a wholly owned enterprise. Mainly provides Chinese breakfast, such as doughnuts, steamed dumplings and other Chinese snacks and small dishes, lunch and dinner are mostly fried dishes, smokeless barbecue.

2. Located in Weihai Road Commercial Pedestrian Street, Urban Fast Food Restaurant is a mid-range fast food restaurant in the inaugural period, and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

3. The owner of the urban fast food restaurant is, restaurant manager, chef, all three have 6 years of experience in catering, with our wisdom, talent and dedication to the cause of a heart, will be a leader in this industry.

4. The store needs start-up capital () million yuan, of which () million yuan has been raised in place, the remaining () million yuan to the bank loan.

Two, business objectives

1. Due to the geographical location in the commercial street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the commercial pedestrian street of Weihai Road and recover the cost in 1 year.

2. The store will set up 3 additional branches in 3 years, and gradually develop into a strong economic strength and have a certain market share of fast food chain group, in the island city many fast food brands to break through a piece of heaven and earth, and into the catering market well-known brands.

Three, market analysis

1. Customer source: urban fast food store target customers are: shopping and entertainment to Weihai Road Commercial Walking Street, general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, and the consumption level is medium-low grade.

2. Competitors:

City fast food restaurant near **** there are four major competitors, including a larger one, the other three are small fast food restaurants. These 4 restaurants have been in business for more than 2 years.? The fast food restaurants are both Chinese and Western, more expensive, and have a sparse clientele fountain. The other 3 small fast food restaurants have poor hygiene, poor service quality and crowded and dirty dining environment. We have seized the existing shortcomings of these 4 fast food stores and launched the "Good Price, Low Cost" program. Good quality and low price? and other marketing strategies, and strive to occupy a place in the fierce competition in the market.

Four, business plan

1. Fast food restaurants are mainly for the public, so the price of food is not too high, is a low price.

2. Vigorously develop convenient snacks, breakfast should be varied, inexpensive, according to local conditions, the introduction of Chinese breakfast packages.

3. Lunch and dinner to provide economical, nutritious dishes, and provide an elegant dining environment.

4. Always ready to develop new products to adapt to changing market demand, such as the current year set the goal of ? Meal delivery to home? service.

5. Operating hours: morning? Evening.

6. For the above plan, we will divide the work and do our part. We will work on hygiene, service, price, nutrition and other aspects of the concerted efforts to get more customers.

V. Personnel plan

1. Pre-opening of the store, the initial plan to recruit how many full-time employees (including how many cooks), how many temporary employees (including cooks) as follows:

1) through the labor market to recruit the city's household registration, have a certain amount of work experience, have a good work ethic, aged between 20-30 years old, and interested in joining the catering industry.

Candidates for the special "Employee Recruitment Registration Form" and attached to the personal data to the restaurant interview.

2)After the interview, written test, physical examination, and sign a labor contract (including probationary period).

2. In order to improve the overall quality of service personnel, recruited personnel are required to undergo two months of training, the specific content is as follows:

1) develop training programs, determine the purpose of training, and develop evaluation methods.

2)Implementation of the training program, implementation of the study of Labor Discipline and various rules and regulations.

3)Assessment of the induction, for those who fail to give a suspension of learning, deduct 20% of the salary, until qualified. If three times the examination and failed, deduct all the month's wages and benefits.

Six, sales plan

1. A series of publicity before the opening of the enterprise work to introduce consumers to the store? Good quality and low price? The sales strategy, will also issue questionnaires, according to consumer demand, improve the store's products and services.

2. The introduction of memberships, quarterly cards, monthly cards, so as to attract more customers.

3. Monthly cumulative consumption of 1,000 yuan can participate in the end of the month lottery, the winner (1) will receive a gift certificate worth 888 yuan.

4. Monthly cumulative consumption of $ 100 people, gift certificates worth $ 10, $ 200 gift certificates of $ 20, and so on.

Seven, the financial plan

The store all accounts must be recorded in a timely manner, the expenditure and income of the money must be accounted for by the accountant or record before use, the use of double-entry bookkeeping, scientific methods of management, so as to avoid confusion in the accounts, daily income should be counted in a timely manner, all the orders of the menu and receipts must be preserved in duplicate in order to check and All items in the store are the property of the store. All items in the store are fixed assets of the store, not to be destroyed or taken away at will, the total monthly income, excluding all expenses, the rest into the bank; if after the monthly settlement, the income is higher than the plan, the salary will be adjusted moderately in order to mobilize everyone's enthusiasm for the work, such as found in the work of the hotel property destroyed without reason, will be deducted from the wages or bonuses of the responsible person.

1)The store's fixed assets ( )million yuan

Tables and chairs ( )sets

Operating area ( )square meters

Freezers ( )units

Stove pieces A number of

2)Daily liquidity is how many million yuan

(mainly for emergencies as well as temporary stocking)

3)For the accounts, it is important to To do day-to-day accounts, monthly accounts, quarterly accounts, quarterly accounts, year-end ledger, so that the enterprise's profit and loss in the accounts at a glance, to avoid the blindness of business management.

Note: Because just opened, so in a variety of expenses to be carefully calculated, but to ensure the quality of meals, try to put the price down.

College students catering business plan Part II

A, development prospects

Since junior high school I began to live in school, I know the headache of ? Eating? problem, that is, the problem of meals in the cafeteria. Since school cafeterias are generally made in the form of large pots of food, they are seldom really popular with students, although they are less expensive. And students' complaints about cafeteria food are even more ? since ancient times? Although college students can eat off-campus, most of them are still willing to eat in the school cafeteria due to economic factors. The quality of meals is not guaranteed, which will lead to many problems, students can not keep up with nutrition, and some students even often do not eat. As a result, malnutrition, stomach problems and other diseases that should not appear in college students are also common, which sowed hidden dangers for students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of the cafeteria and restaurant, open a student self-service nutrition fast food restaurant.

Second, store profile

The store is located in the center of the university gathering, mainly for the customer groups are college students, teachers, and part-time workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner and special cold drinks and casual dining. Breakfast is characterized by Zhejiang and other southern snacks, of course, local snacks are also indispensable. There are many varieties, full flavors and rich nutrition, so that diners have more choices. For lunch and dinner, there are dishes with different flavors from north and south. And the non-meals provide a variety of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platters and so on. The restaurant adopts the self-service fast food method, so that customers have a more relaxed dining environment and more space for choice. The restaurant is decorated naturally, casually, at the same time have a modern atmosphere, the wall is light warm color tone, the kitchen layout is reasonable and exquisite, good lighting, the overall perception between the family kitchen and hotel kitchen nature.

Three, the development strategy

1. The restaurant opened before the advertising campaign, because the main customer base is aimed at students, and students in the speed and breadth of information transfer is very large, so the publicity may not cost too much effort, only flyers or multimedia (such as: sound) and other forms of simple advertising can be.

2. The restaurant takes a buffet style, free tea and fresh soup. And the quality of rice is relatively better than the competition, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant also launched a barbecue + cold drinks, eight treasures of rice and other couples packages, due to the vacancy of leisure diet, which will also become a major feature of the restaurant.

3. There are many students accustomed to three o'clock and one line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the choice of location will not be too far away from the school gate. The restaurant will also introduce delivery service in due course, according to the different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to deliver a certain delivery fee, so there is an advantage, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two takeaways, so it is also able to increase sales.

4. The restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact with the farmers, so that it is free to collect on a regular basis, so that can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment is to attract more customers.

5. Summer vacation although the source of customers will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce production, shift the focus of the service, etc., in order to improve the business situation in the summer. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.

6. The market economy is rapidly developing, changing, dynamic, so we must take a long-term view of the development of an enterprise and analysis, to produce a long-term plan, every stage of the operation of the overall situation should be summarized, and make the next plan, so the development of a ladder-like pattern. Stabilization in the operation, you can consider expanding operations, increase other services, and can look for new markets, do chain operations, and slowly build their own brands, can be specifically for students to provide food and drink catering industry development, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise.

Four, restaurant management structure

Store manager and cashier 1, 1 chef, 2 waiters.

Business philosophy focuses on the following:

Main cultural features: health care, humanistic care

Main product features: vegetarian meals with therapeutic health care functions

Main service features: membership tracking service

Main environmental features: a green dining environment with a traditional cultural atmosphere

V. Market Analysis

The diet of the canteen in the university has always been a problem, and the poor quality of the university's diet has become a recognized problem, just to meet the problem of food and clothing for the students, while the quality is far from meeting the requirements of the students. The dietary situation in some universities is worrisome, and even some university cafeterias have seen incidents of collective poisoning.

This program is based on this point, in order to protect the dietary safety of college students, improve the quality of college students, the establishment of the University Dietary Alliance, aims to provide college students with low-priced, safe and high-quality and rich in characteristics of the food, and at the same time, for the colleges and universities to provide a certain amount of work-study positions, to help poor students to better complete their studies.

Sixth, promotion and market penetration

1, promotion strategy

Pre-publicity: large-scale, high-intensity, large investment. Post-promotion: emphasis on existing customer relationship management, through which word-of-mouth marketing. Regular planning and organization of specific activities such as sponsorship of school parties to promote this, through activities to remind customers of the consumer awareness. For holidays, to carry out targeted promotional strategies such as flyers.

Seven, financial analysis

1. According to calculations can be initially derived from the restaurant opening start-up capital of about 10,600 yuan (site rental costs of 2,000 yuan, food and beverage health permits and other documents such as the cost of applying for 600 yuan, the site renovation costs of 3,000 yuan, the purchase of kitchen utensils costs of 1,000 yuan, the basic facilities and other costs such as 4,000 yuan).

2. The cost of the operation phase mainly includes: staff wages, material procurement costs, site rental costs, taxes, utilities and fuel costs, miscellaneous expenses.

3. Daily operating financial budget and analysis

According to the budget analysis and survey, the market capacity can be initially determined, and roughly estimate the total daily turnover of about 800 yuan, the rate of return of 30%, which can be calculated that the payback period of about three months.

VIII, marketing mix strategy

1, tangible marketing strategy

Since the economic strength of the restaurant is still weak, so the initial stage will be taken to avoid the virtual marketing strategy, avoiding a large number of hard advertising and marketing, but to take a set of effective "commitment to marketing" for product promotion. Through menus, posters, cultural brochures, advertisements, promotional activities, etc. to consumers to publicize and advocate the "Tianzhisu" business purposes and concepts.

2, skillful marketing strategy

Make continuity, planning will determine the restaurant to avoid the defects of customer loyalty is not high in ordinary restaurants have an inherent advantage, in order to enable the restaurant to establish a sense of authority and trust in the minds of customers, the restaurant will establish a complete set of member information feedback system to achieve the marketing commitment.

Nine, vigorously build? Green food? brand image

Based on the fierce competition in the restaurant business, strong imitation and therapeutic products have the characteristics of the seasonal, to realize the organic integration of the enterprise's external and internal hidden culture, strengthen the enterprise's brand protection awareness and ability. Centering on the theme of "Healthy, Green? Healthy, green? as the core brand features, the restaurant through the establishment of green image, the development of green products, the implementation of green packaging, the use of green symbols, strengthen green communication, and promote healthy consumption to achieve marketing objectives. As a restaurant to carry out green marketing, we have a natural advantage, the restaurant will strictly implement the standards of green restaurant, whether from the procurement of raw materials, food processing or health environment, will be strictly controlled. Efforts to create a simple and elegant and fashionable dining environment, through the layout of the restaurant design, decorative style, temperature, etc., reflecting the concept of health and green.

Ten, storefront design

1, visual identity

Store name: on the one hand, it should be closely related to their own business, on the other hand, to take care of the operation of the place is within the campus, to be close to the campus characteristics, easy to campus groups to love and accept, the name of the store should have a style that means a long time.

Color: yellow, red, orange and other warm tones, supplemented by light and lively cold tones. Show fashion, trend, elegance, taste.

2, store layout

Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, the effective use of space, on the one hand, it seems to be staggered, does not show the sense of openness and blandness. May be appropriate to design some of the more private tables, and then stay for a long time customers to fully enjoy the mood of the pleasant and comfortable. Partition layout, so that each sub-group of consumers have their own favorite corners and tables.

Lighting and lighting: Lighting is an important element of the restaurant hall decoration, choose a variety of different styles of lighting can effectively increase the beauty of the restaurant. Lighting is an important part of the atmosphere of the restaurant, you can choose different colors of light, to create a pleasant atmosphere of the restaurant. At the same time, customers should retain the convenience of adjusting the lighting in their own space according to their own requirements.

Wall decorations and curtains: timely adjustments in accordance with the season, a variety of fabric materials, patterns, colors try to look harmonious, showing the restaurant's style, close to the consumer sensory enjoyment.

Table: table design and placement should be overall harmony, individual differences, to avoid giving consumers the same feeling as the stall.

Artifact placement: the choice of artifacts should be close to the restaurant atmosphere and consumer preferences, highlighting the restaurant's taste.

Tableware: clean, neat, should reflect the characteristics or image of the cafe.

Background music: romantic, soft light music, moderate loudness.

Eleven, market risk

1, internal management risk:

The catering industry is a relatively low technology content of the industry, but it needs strict management to win the trust of consumers, for most of China's self-managed restaurant most of the existence of loose internal management, service personnel of low quality, how to establish a modern enterprise system, a sound enterprise How to establish a modern enterprise system, sound business mechanism to strengthen the internal management of the enterprise is related to the life and survival of the enterprise, success and failure.

2, raw material resources risk:

The restaurant's raw materials are mainly fruits and vegetables, beans, mushrooms, is today's most popular green natural non-polluting food, especially the restaurant is to health-care-oriented restaurant, so the selection of raw materials require professional knowledge and technical investment, so that it is conducive to the procurement of fresh, natural, non-polluting green food.

College students catering business plan chapter three

One, fast-food restaurant profile

1. This store hair belongs to the food service industry, the name of the city fast-food restaurant, is a wholly owned enterprise. Mainly provides Chinese breakfast, such as doughnuts, steamed dumplings and other Chinese snacks and small dishes, lunch and dinner are mostly fried dishes, smokeless barbecue.

2. Located in Weihai Road Commercial Pedestrian Street, Urban Fast Food Restaurant is a mid-range fast food restaurant in the inaugural period, and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

3. The owner of the urban fast food restaurant is, restaurant manager, chef, all three have six years of experience in catering, with our wisdom, talent and dedication to the cause of a heart, will be a leader in this industry.

4. The store needs start-up capital () million yuan, of which () million yuan has been raised in place, the remaining () million yuan to the bank loan.

Two, business objectives

1. Due to the geographical location in the commercial street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the commercial pedestrian street of Weihai Road and recover the cost in 1 year.

2. The store will set up 3 additional branches in 3 years, and gradually develop into a strong economic strength and have a certain market share of fast food chain group, in the island city many fast food brands to break through a piece of heaven and earth, and into the catering market well-known brands.

Three, market analysis

1. Customer source: urban fast food store target customers are: shopping and entertainment to Weihai Road Commercial Walking Street, general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, and the consumption level is medium-low grade.

2. Competitors:

City fast food restaurant near **** there are four major competitors, including a larger one, the other three are small fast food restaurants. These 4 restaurants have been in business for more than 2 years.? The fast food restaurants are both Chinese and Western, more expensive, and have a sparse clientele fountain. The other 3 small fast food restaurants have poor hygiene, poor service quality and crowded and dirty dining environment. We have seized the existing shortcomings of these 4 fast food stores and launched the "Good Price, Low Cost" program. Good quality and low price? and other marketing strategies, and strive to occupy a place in the fierce competition in the market.

Four, business plan

1. Fast food restaurants are mainly for the public, so the price of food is not too high, is a low price.

2. Vigorously develop convenient snacks, breakfast should be varied, inexpensive, according to local conditions, the introduction of Chinese breakfast packages.

3. Lunch and dinner to provide economical, nutritious dishes, and provide an elegant dining environment.

4. Always ready to develop new products to adapt to changing market demand, such as the current year set the goal of ? Meal delivery to home? service.

5. Operating hours: morning? Evening.

6. For the above plan, we will divide the work and do our part. We will work on hygiene, service, price, nutrition and other aspects of the concerted efforts to get more customers.

V. Personnel plan

1. Pre-opening of the store, the initial plan to recruit how many full-time employees (including how many cooks), how many temporary employees (including cooks) as follows:

1) through the labor market to recruit the city's household registration, have a certain amount of work experience, have a good work ethic, aged between 20-30 years old, and interested in joining the catering industry.

Candidates for the special "Employee Recruitment Registration Form" and attached to the personal data to the restaurant interview.

2)After the interview, written test, physical examination, and sign a labor contract (including probationary period).

2. In order to improve the overall quality of service personnel, recruited personnel are required to undergo two months of training, the specific content is as follows:

1) develop training programs, determine the purpose of training, and develop evaluation methods.

2)Implementing the training program, carrying out the study of Labor Discipline and various rules and regulations.

3)Examine the induction, for those who fail to give a suspension to study, deduct 20% of the salary, until qualified. If 3 times the examination and failed, deduct all the month's wages and benefits.

Six, sales plan

1. A series of publicity before the opening of the enterprise work to introduce consumers to the store? Good quality and low price? The sales strategy, will also issue questionnaires, according to consumer demand, improve the store's products and services.

2. The introduction of memberships, quarterly cards, monthly cards, so as to attract more customers.

3. Monthly cumulative consumption of 1,000 yuan can participate in the end of the month lottery, the winner (1) will receive a gift certificate worth 888 yuan.

4. Monthly cumulative consumption of 100 yuan, a gift certificate worth 10 yuan, 200 yuan gift certificate of 20 yuan, and so on.

Seven, the financial plan

The store all accounts must be recorded in a timely manner, the expenditure and income of the money must be accounted for by the accountant or record before use, the use of double-entry bookkeeping, scientific methods of management, so as to avoid confusion in the accounts, daily income should be counted in a timely manner, all the orders of the menu and receipts must be preserved in duplicate in order to check and All items in the store are the property of the store. All items in the store are fixed assets of the store, not to be destroyed or taken away at will, the total monthly income, excluding all expenses, the rest into the bank; if after the monthly settlement, the income is higher than the plan, the salary will be adjusted moderately to mobilize everyone's enthusiasm for the work, such as found in the work of the hotel property destroyed without reason, will be deducted from the wages or bonuses of the responsible person.

1)The store's fixed assets ( )million yuan

Tables and chairs ( )sets

Operating area ( )square meters

Freezers ( )units

Stove pieces A number of

2)Daily liquidity is how many million yuan

(mainly for emergencies as well as temporary stocking)

3)For the accounts, it is important to To do day-to-day accounts, monthly accounts, quarterly accounts, quarterly accounts, year-end ledger, so that the enterprise's profit and loss in the accounts at a glance, to avoid the blindness of business management.

Note: Because just opened, so in a variety of expenses to be careful budgeting, but to ensure the quality of meals, try to put the price down.