How do enterprises fully participate in marketing?

1. To establish the awareness of marketing for all employees \ xd \ xd \ The first thing is to form a good understanding within the enterprise. Don't just regard sales as a matter of business personnel, but all employees of the company should be included in the company's sales system. \xd\\xd\ For example, we can establish a benign employee mobility mechanism within the enterprise, encourage employees to realize job mobility, put the most suitable people in the most suitable positions, and gradually eliminate the company's workforce from the unsuitable people, so as to give full play to the advantages of employees and realize the survival of the fittest. At the same time, we can often organize various internal activities or seminars related to sales, truly integrate the whole company into an organic whole, encourage everyone to pay more attention to the company's business development process, understand the situation of the whole industry and advanced models, and discuss them in combination with the actual situation of the company, thus taking the pulse for the company's sales consultation. \xd\\xd\2. Rational planning of departments and responsibilities \xd\\xd\ In the division of the internal structure of the company, the obvious division of the business department and the logistics department should be avoided first, and it should be gradually integrated into a multi-department system! Planning, after-sales service and other departments closely related to sales will be gradually compiled together, collectively referred to as the marketing department, under the unified leadership of the marketing director or sales general manager, to achieve an assessment model linked to sales performance, and to maximize the enthusiasm of relevant departments. \xd\\xd\ At the same time, you can also creatively use the special department configuration mechanism. Due to the small number of employees in small and medium-sized enterprises and the incomplete organizational system of departments, the mode of part-time work can be implemented to improve the practical operation ability of business-related departments, and the salary of personnel in relevant departments can also be improved in disguise. For example, for pharmaceutical investment enterprises, for the auxiliary business departments such as the planning department, after repositioning and dividing the company's sales areas, 2-3 areas with little or no market sales are selected and directly operated by the planning department. Doing so can not only improve the planning department's grasp of the market, but also provide more effective solutions for future market services. It can also solve the psychological problem that there is a big wage gap between employees in the planning department and employees in the business department. At the same time, for the existing market, the sales volume has not been weakened, but has been professionally operated and invisibly strengthened. \xd\\xd\3. Improve the professionalism of employees \xd\\xd\ To do any work, you have to be a professional before you can succeed. For all employees who participate in all-staff marketing, they also need to be professionals, and they will also succeed in such a marketing battle. As employees of pharmaceutical enterprises, the professional knowledge they need to master includes the following aspects: \ xd \ xd \ First, the product aspect, which must be firmly mastered by employees in business departments and other departments. There is a lot of product knowledge, including the specifications of the company's own varieties, packing, applicable diseases, taking days, course of treatment, adverse reactions and other basic knowledge; It also includes the focus reaction of the treated disease and how to use it to obtain the best curative effect; It also includes the advantages and disadvantages of competing products and other related information. \xd\\xd\ Secondly, it is about industry policies and regulations, development trends, industry trends and other information. This information will directly affect the channel and price of products, and it is the basis for enterprise strategy adjustment and adaptation. At the same time, grasping the important information of the industry can also enhance your professional level in the process of communicating with customers or peers. \xd\\xd\ Thirdly, it is to master the professional knowledge of the channel where the enterprise products are located. According to their own positioning, different channels have completely different operation modes and channel characteristics, whether it is clinical varieties, OTC varieties, generic drugs, etc. As employees of pharmaceutical companies who participate in all-staff marketing, they should always pay attention to the situation of relevant channels. Grasp the changing trend of channel globrand.com, understand the advanced channel operation mode, pay attention to the market operation of superior products and enterprises in the channel, and make improvement and adjustment according to the situation of their own enterprises. As an enterprise, it is a favorable guarantee for employees to improve their own quality and ability to create opportunities and invite experienced channel experts to do training, and at the same time enhance the opportunities for relevant marketers to contact the market. \xd\\xd\4. Establish a perfect incentive mechanism \xd\\xd\ In order to make employees truly understand the connotation of "all-staff marketing" and actively participate in it, an appropriate and efficient incentive mechanism is essential. This kind of incentive is based on fairness and justice, ensuring everyone is equal before the system. \xd\\xd\ In the choice of specific measures, the best proposal award can be set to encourage everyone to participate in the discussion of the company's business plan. If the company decides to adopt the reform plan on marketing and other aspects of employees with practical significance into the business process, it can award the employees with material and spiritual rewards according to the practical significance and value of the proposal, so as to encourage more people to participate in the company's business activities and use their brains to enhance their understanding of sales activities. \xd\\xd\ In addition, the mechanism of commission reward for actual business has been further improved. Since all employees are involved in the marketing work, it is necessary to change the original mechanism of simply implementing rewards according to sales volume. Instead, the full reward part of the sales volume should be distributed step by step according to the different responsibilities assumed in the marketing work, so that everyone involved in the business work can know how much their contribution to the business is, and the bonus given by the enterprise is the best explanation.