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The Development Course of Suning Appliance

It is the leader of 3C electronics (household appliances, computers, communications) chain retail enterprises in China. As of March 2007, Suning Appliance has chain stores in 28 provinces, municipalities and 120 cities, with more than 80,000 employees. It is one of the "20 large commercial enterprise groups in China" cultivated by the Ministry of Commerce. On July 2, 2004, KLOC-0, Suning Appliance (002024) was listed on Shenzhen Stock Exchange. On August 4, 2005, the share-trading reform plan of Suning Appliance was approved by the company's shareholders' meeting to realize full circulation. In 2006, Suning Appliance continued to be favored by investors with its excellent performance, and its market value continued to climb, becoming the home appliance chain enterprise with the highest market value in China capital market. Due to its accurate business positioning and unique brand management, Suning Appliance was selected as one of the "20 Large Commercial Enterprise Groups in China" cultivated by the Ministry of Commerce in June 2006. On July 2, 2004, KLOC-0, Suning Appliance (002024) was listed on Shenzhen Stock Exchange. On August 4, 2005, the share-trading reform plan of Suning Appliance was approved by the company's shareholders' meeting to realize full circulation. In 2006, Suning Appliance continued to be favored by investors with its excellent performance, and its market value continued to climb, becoming the home appliance chain enterprise with the highest market value of full circulation in China capital market. In 2006, Suning Appliance continued to be favored by investors with its excellent performance, and its market value continued to climb, becoming the home appliance chain enterprise with the highest market value in China capital market. At the second annual meeting of China stock market held in August, 2006, Suning Appliance won the "Most Valuable Listed Company Award" for its excellent investment income, return on investment, profitability, market response and governance. On June 5438- 10, 2006, the Ministry of Labor and Social Security, the All-China Federation of Trade Unions and the All-China Federation of Industry and Commerce awarded Suning Appliance the title of "National Advanced Private Enterprise in Employment and Social Security". In June 5438+February 2006, the China Corporate Social Responsibility Survey was released, and Suning Appliance ranked among the top 20 most socially responsible enterprises. In April 2007, Suning Appliance was selected into the "2007 China Charity Ranking" sponsored by People's Republic of China (PRC), Ministry of Civil Affairs, All-China Federation of Trade Unions, Central Committee of the Communist Youth League and All-China Women's Federation, and won the title of "Top Ten Charity Enterprises in 2007". On June 20th, 2007, Suning was selected as one of the "Top Ten Listed Companies Affecting China" in 2006, ranking first in the list of the most growing listed companies in 2006. On August 2, 2007, the Chinese version of Forbes published the "Top Enterprises in China" in 2007, and Suning Appliance topped the list. Mr. Zhang, the chairman of the company, has won the May 4th Medal of China Youth, an outstanding builder of Socialism with Chinese characteristics's cause, a national model worker and the 2006 CCTV China Economic Person of the Year and other national honors. Suning's Way of Management Due to its accurate business positioning and unique brand management, in June 2006, the brand value of "Suning" was evaluated by the World Brand Lab as 6.842 billion yuan. In February 2005, Suning Appliance successfully passed the ISO9000 quality management system certification with strict, standardized, scientific and efficient internal management. In 2006, Suning Appliance won the most valuable listed company award, the most competitive listed company in 2006, the top three private enterprises in China and China, the national advanced private enterprise in employment and social security, and the best corporate public image award in 2006. Mr. Zhang, the chairman of the company, won national honors such as "May 4th Medal of Chinese Youth", "Outstanding Builder of Socialism with Chinese characteristics" and "National Model Worker", and was elected as the person of the year of CCTV China economy in 2006 on June 20th, 2007. First, rapid development, phased "Suning speed" 1, perseverance, specializing in air conditioning. 2. Explore the chain and build the terminal. 3, gallop, chain the whole country. 4, five-year plan, higher goals. Second, independent innovation, leading the development of the industry 1, leading the chain nationwide. The household appliance chain industry in China has expanded rapidly, and the Suning model has become the industry standard. 2. Be sincere and constantly improve the service capabilities of the four terminals; 3. Strive to build the most advanced commercial network digital platform; 4. Implement brand strategy to lead the industry to develop steadily; 5. Cooperative supply to build an excellent supply chain system; 6. Pay attention to quality and set a benchmark for industry management and operation; 7. Innovate management and build a pragmatic corporate culture. Suning Appliance put forward the management concept of "institution is more important than power, and colleagues are more important than relatives and friends", and combined with institutional norms and emotional ties, it became Suning. According to the talent concept of "personality first, moderate ability, dedication-oriented, team first", Suning Appliance constantly optimizes the overall quality of the team, makes good use of talents in an eclectic way, and provides a platform for all employees to give full play to their talents. Suning Appliance has reserved and trained a large number of high-quality talents, which has met the needs of the development of enterprises at all levels and laid a solid talent foundation for realizing the goal of "Suning for a century".

A century of Suning, talent-oriented. Adhering to the employment philosophy of giving priority to personality, moderate ability, dedication and team first, Suning Appliance has established a set of systems and standards in talent introduction, employment, selection, training and encouragement, and has successively formulated and implemented dozens of talent echelon training plans, covering management, terminal and other positions. Since 2003, Suning Appliance has successfully carried out seven phases of 1200 project specifically for fresh graduates, and * * * introduced more than 10000 high-quality university graduates. In order to improve the comprehensive quality and management ability of employees, Suning Appliance has established various training systems, built modern and professional training bases in Beijing, Hangzhou, Nanjing and other places, and successfully launched the e-learning system covering all employees. At the same time, Suning Appliance actively carried out foreign cooperation, and successively carried out two-way talent training programs with Samsung, Sharp, Siemens, AO Smith and other enterprises to build a learning enterprise. Countries, enterprises and employees have all enjoyed the benefits. Since 19, Suning Appliance has insisted on being a responsible corporate citizen and has been giving back to the society through various forms such as paying taxes, attracting employment and charity. Pay tens of billions of yuan in taxes, directly absorb and solve the employment120 thousand people, and indirectly support the employment of millions of people. It has become a private enterprise with the largest number of employees in China, and has been awarded the title of advanced tax paying enterprise by national, provincial and municipal tax authorities for many times. Suning Appliance has donated more than 700 million yuan in disaster relief, donation, poverty alleviation, disease prevention and environmental protection, and set up "1+/sunshine walk-Suning social worker volunteer action" to promote the long-term, institutionalized and branded public welfare undertakings. With its rapid and steady development, excellent performance and mature brand image, Suning Appliance has been unanimously evaluated as an excellent enterprise by government departments, industry authorities, management scholars, investment circles and media organizations, and has successively won the most competitive listed company in 2006, Forbes China Top Enterprise Ranking, China Enterprise Management Outstanding Contribution Award in 2007, China Outstanding Innovative Enterprise Award in 2007 and so on. Service is the only product of Suning. Providing the best service and winning the satisfaction of customers, employees and society is the source of power for Suning's progress. Suning Appliance will persevere and make unremitting efforts to build the best chain service brand!

Zhang is a shop assistant in front of my house. She used to sell electrical appliances in Ninghai Road Department Store. Every time she posts someone else's five dollars, she starts like this. From 65438 to 0990, Zhang quit his regular job, opened an air-conditioning store in an obscure storefront in Ninghai Road, Nanjing, and started his own entrepreneurial journey with Suning Appliance. 1990 65438+ On February 26th, Zhang rented a 200-square-meter facade room in Ninghai Road, Nanjing with his own funds of 65438+10,000 yuan, and named it Suning Home, specializing in air conditioning.