Three major misconceptions about writing headlines

The Three Biggest Misconceptions About Writing Headlines

Headlines, have only one purpose - to entice people to open them! Especially in today's decentralized information release era, people receive a huge amount of information, more and more information bombed to people.

The title is particularly important, according to analysis, the user sees the title to decide whether to point in the time of only 1 second

Imagine that the user does not even point to point in the content of the article and then how good.

Take the title now there are three major misunderstandings:

1. The title is too long: too long, causing the user's disgust, 1 second can not see the end of the title, 90% of the users will be directly skipped.

2 title too much information: too much information, resulting in the user can not be the first time to focus on the breaking point, so most users will also choose to skim;

3 title completely summarize the content of the article: the title of the Internet era, unlike the title of the traditional media, the need to outline the general content of the article, but instead need to set up some suspense, to attract users to click.