What are the characteristics of traditional culture in the development of new media in China?

1. The influence of new media era on traditional cultural communication mode

In the new media era, interpersonal communication and cultural communication have been changed. Nowadays, people are more surrounded by digital products and get information directly from mobile terminals such as mobile phones and PADs. The traditional cultural communication with newspapers, books and other media as the main carrier has been directly impacted by the new media culture. In the new media era, young people communicate and read e-books through the Internet. In our life, we can often see "low-headed people" on mobile phones at dinner tables and people browsing e-books on buses. For the spread of traditional culture, there should be more ideological exchanges and collisions, verbal encouragement in conversation, and more maintenance between people and between people and society. What is hidden behind this substitution is the contradiction between traditional culture and new media pop culture.

2. The conflict between traditional culture itself and new media

The excellent traditional culture of the Chinese nation has a long history, which is the foundation of national spirit and the historical precipitation of Chinese civilization. It is also the theoretical source for realizing the Chinese dream and practicing the socialist core values. Confucian orthodoxy has long occupied the mainstream of culture and influenced the formation of people's behavior, outlook on life, values and world outlook. The application of Internet in new media has realized the development of information globalization and broadened the channels of cultural exchange among different countries, regions and nationalities in the world. While successfully exporting traditional culture, it has also been eroded by foreign culture brought by the new media environment. Facing the impact of the rapid development of new media, traditional culture needs some time to adapt to the cycle.

3. The influence of the characteristics of new media on traditional culture

In order to promote the development of new media industry and meet the needs of the audience, traditional culture inevitably adds entertainment factors when spreading through new media technology, which is a kind of destruction to the original values and cultural essence of traditional culture. In the process of communication, traditional culture has not achieved the real effect of cultural communication.