(Marketing) Case Study. Brothers who know how to do a favor

1. The pattern of market competition, changes in consumer demand prompted a shift in marketing at Fort Pierce.

2. The first stage is the concept of production, with product supply exceeds demand, consumer demand is shallow and other characteristics, as long as there is a source of goods will be bought; the second stage is the concept of sales promotion, with product supply exceeds demand, consumer demand is slowly presenting the characteristics of diversification, the organization of a large number of people marketing can still survive. The third stage is the concept of marketing, product supply exceeds demand further intensified, the diversification of consumer demand is fully embodied, only to study the market, to meet the diverse needs of consumers.

3. First, China in the 80's, the concept of production as the center of the enterprise can quickly complete the primitive accumulation. Second, in the early 90's, the enterprise to promote the concept of the center can be quickly bigger. Third, the end of the 90's to the present, enterprises must be centered on marketing in order to be strong and invincible.