What is the difference between e-commerce and traditional packaging in packaging

Consumers shopping in brick-and-mortar stores, often through the packaging of goods to choose, so the requirements of the packaging to ensure the protection of the performance of the premise to the promotional function, the visual elements of packaging design (graphics, color, text and its composition form) have strict requirements, aimed at stimulating the consumer's desire to buy through the excellent packaging design. Online shopping packaging is not, in the online shopping mode, the goods sold through the detailed text and details of the comprehensive picture display, consumers can be informed of the relevant information about the goods, and even with the seller through the network of the goods to be purchased through the consultation, access to more detailed information. Here, consumers are concerned about the practical function of the goods themselves, the requirements of its packaging is limited to ensure the safety of the goods to the home. Therefore, the packaging design of online shopping commodities focuses on the design of online display of commodities as well as the safety design in the circulation process.

Different display design

Usually consumers in department stores, supermarkets, shopping, see the shelves are displayed with packaging form of goods, and the front image of the goods will be facing the consumer, so the front of the commodity packaging is generally designed to be simple and clear, to attract the eyes of consumers. Consumers can understand the product through the specific product display and information on the packaging, and can also hold the product in their hands to repeatedly check, compare, choose and buy. Under the online shopping mode, merchants show the details of the products to consumers through pictures of the products or product packaging from various angles on the webpage. Moreover, when consumers search for a certain product, similar products from different merchants are often arranged on the same page, and each product can only have the opportunity to display one picture, and can only rely on a single picture to attract consumers' attention. The effect of commodity packaging on the Internet is actually a comprehensive reflection of the printing effect, electronic effect and photography effect, so based on the network sales of commodity packaging, in the design of the design should also be considered after the photographic processing of the computer screen on the display of the effect of the display.

Changes in packaging materials

In order to ensure that online shopping commodities after a long journey and ultimately safe transportation to the hands of consumers, online shopping packaging should be strong enough to prevent packaging rupture during transportation, leakage of contents, loss; to prevent placement, friction, vibration, etc., or due to the role of sunlight, air pressure, temperature changes caused by damage to commodities or deterioration; to prevent injury to the operator or contamination of transportation equipment, ground equipment and other items. Therefore, the packaging materials of online shopping commodities in addition to adapt to the nature, state and weight of the online shopping packaging, but also neat, dry, no odor and oil stains; the outer surface of the package can not have protruding nails, hooks, thorns, etc., but also to facilitate the handling, loading and unloading and placement. Therefore, online shopping packaging in addition to its structure to be more reasonable, the choice of packaging materials used should also take into account many factors, in addition to the original packaging of the goods, will be based on the size, weight and characteristics of express goods to choose the appropriate outer packaging and filler.