What's the difference between e-commerce and WeChat business?

E-commerce is a process of selling products through online platforms, generally on b2b, b2c and c2c platforms, such as Alibaba, Taobao and Tmall. , mainly through PC.

Wechat business is a business model of online agent distribution based on acquaintance relationship, which is the inevitable product of the development of the Internet. The essence of WeChat business is that social distribution relationship tends to acquaintance relationship. Wechat Business is a leading provider of social business solutions and systems in China, focusing on providing enterprises and organizations with products and services including social media management platforms, social business solutions, wireless application solutions and micro-applications, helping enterprises and organizations realize business innovation in social network environment.

2. The difference between WeChat business and e-commerce

1. E-commerce takes products as the center, WeChat takes users as the center to shorten the agency industry chain, and WeChat lowers the threshold of the agency industry chain. 2. E-commerce belongs to the traditional store-to-store sales model. The e-commerce platform attracts traffic, and the WeChat business is mainly shared and realized through social platforms, emphasizing the importance of socialization, recommending users with content, and actively looking for traffic. 3. E-commerce is mainly for strangers, and WeChat business is mostly for acquaintances. For individual sellers, engaging in WeChat business is cheaper than operating online stores.