What are the significance and ways of enterprise innovation in modern enterprise management?

Enterprise innovation is to make full use of and constantly optimize the allocation of its own resources and social resources according to the development trend of market demand, and to create and innovate at all levels of enterprise management.

Ways and means of enterprise innovation;

First, attach importance to strategic management.

Strategic planning is the soul of an enterprise, and strategic management is related to the development direction of an enterprise. Facing the profound and great changes in the external environment brought by the acceleration of the process of world economic integration, the rapid development of information technology and the rise of knowledge economy, especially the challenges faced by multinational companies in the world after China's entry into WTO, enterprise management is production-oriented, closed, passive and extensive. If enterprises want to be in an invincible position in the fierce market competition, they must work hard on strategic innovation. Enterprise strategic innovation first means that the formulation and implementation of enterprise strategy should focus on global competition. In the future, the competitive situation of enterprises will be internationalization of domestic competition and localization of international competition, so the strategy of any enterprise must be global; On the other hand, the formulation and implementation of enterprise strategy should be based on capturing external environmental opportunities and forming the core competitiveness of enterprises. Core competitiveness, also known as core expertise, is to have superior resources that others do not have. In the future, the competition of enterprises will mainly focus on cultivating and forming core competitiveness. Cultivating and forming core competitiveness must adapt to the external environmental factors of enterprises, such as changes in customer value, competitors and substitutes. Customer value refers to the effectiveness of a product or service. In the face of the changed customer value, the measures to be taken are to re-select the business environment and business field that match the core competitiveness and avoid the changed customer value; Constantly establish new core competitiveness, predict, track and meet changing customer needs. Facing the increase in the number and scale of competitors brought by economic globalization and the reduction of trade barriers, enterprises must establish the development strategy of core competitiveness as soon as possible in order to realize the sustainable development of core competitiveness. Facing the threat of substitute crystals to the core competitiveness of enterprises. Enterprises must make breakthroughs in the formation of core competitiveness by constantly innovating competition and operation methods, so as to keep themselves in the forefront forever.

Second, the construction of "enterprise ecology"

Enterprise ecology refers to the harmonious environment for the survival and development of enterprises. Peter drucker, a famous American management master, said that the survival and development of enterprises, like the survival and development of various biological species in nature, are all an "ecological relationship". Facing the drastic changes in business environment, market awareness and environmental sensitivity brought about by economic globalization, informationization and the rise of knowledge economy, and China's entry into WTO, we should change the traditional consciousness of completely separating "self" from the market environment that enterprises must have, establish a "living" consciousness and form a harmonious "enterprise ecology". To build "enterprise ecology", the first thing is to carry out collaborative competition. With the development of economic globalization and the increasingly fierce and complicated competitive environment, enterprises must break away from the traditional competitive mode, replace confrontation with cooperation, cooperate in competition, compete in cooperation, and seek competitive advantage through a certain degree of cooperation and resource sharing, that is, achieve "win-win". The key to collaborative competition is to choose partners. The principles of choosing partners include: the potential to create benefits; Convergence of values; Create a good cooperation environment; Realize the consistency between the partnership goal and the enterprise's own goal. The second is green management. Facing the challenge of sustainable development and international green trade barriers, and conforming to the general trend of the world green tide, enterprises must change the narrow development model that only cares about their own economic interests and ignores the possible impact on society and environment, realize green management and establish green enterprises. This requires enterprises to undertake not only the responsibility of promoting economic development, but also the responsibility of promoting social development and ecological development. The measures of green management include: learning and mastering international environmental laws and regulations, strengthening environmental certification and management; Actively apply for and obtain environmental label certification; Carry out cleaner production and develop green products; Actively use the WTO dispute settlement mechanism to safeguard their legitimate interests.

Third, adjust the organizational structure.

Organizational structure is the guarantee to realize enterprise management strategy. At present, China's organizational structure is characterized by strict hierarchy, fixed responsibilities, highly standardized mode, formal communication channels, centralized decision-making, many management links, high management cost and low enterprise efficiency. Due to the rapid development of science and technology and the rapid change of market, the operation rhythm of enterprises has been greatly accelerated, which requires enterprises to maintain a high degree of flexibility, and the wide application of the Internet and intranet makes it difficult for traditional organizational structures to meet the requirements of the times. Therefore, we must adjust and innovate the organizational structure. The goal of organizational structure adjustment is flattening, that is, by breaking the traditional top-down vertical multi-layer structure, reducing management levels, compressing functional institutions, increasing management scope, establishing strict horizontal organizations, and accelerating the speed of information transmission and feedback, thus improving management efficiency. The second is flexibility, that is, through the establishment of temporary organizations to get rid of the shackles of the original organizational forms, to achieve the unity of flexibility and diversity, thus enhancing the ability of enterprises to adapt to changes in internal and external environment. The third is virtualization, that is, through communication network technology, the knowledge, information and talents needed to achieve enterprise goals are linked together, forming a dynamic internal resource utilization complex, breaking through the tangible boundaries in the organization and using certain external resources to achieve enterprise goals. The ideal goal of organizational structure adjustment is to establish a learning organization. Facing the era of knowledge economy, it is not only to acquire knowledge and information, but more importantly, it attaches great importance to establishing the goals, values and business mission that all employees sincerely have.

Fourth, establish humanistic culture.

2 1 century In the era of knowledge economy or strategic competition, human capital will gradually replace financial capital and become a strategic resource. The competition of knowledge economy will eventually be the competition of talents. At the same time, China's entry into WTO will intensify the competition for domestic talents, and the competition for all kinds of talents by foreign capital and multinational companies after entering the China market will become the biggest threat to the survival of China enterprises. Therefore, we must change the traditional material-oriented corporate culture and establish a people-oriented corporate culture. To establish humanistic culture, we must first attach importance to emotional management, that is, to understand, respect and care for people, and to give full play to people's initiative and enthusiasm by shaping good interpersonal relationships. Secondly, pay attention to the development and utilization of human resources, that is, pay attention to cultivating people and improving employees' knowledge and skills; Attach importance to inspiring people, combine material means with spiritual means to stimulate people's enthusiasm and creativity; Pay attention to employing people, provide employees with opportunities for development and a stage for innovation, so that their talents can be fully displayed.

Verb (abbreviation of verb) strengthens knowledge management.

In industrial society, the core resource is capital. In the era of knowledge economy, the value and function of knowledge will surpass capital and become the core resource, and knowledge will become the key factor of social and economic development. Facing the challenge of knowledge economy, enterprise innovation must attach importance to the development and utilization of resources, so knowledge management must be strengthened. To strengthen knowledge management, we must first treat technical knowledge as a commodity and manage knowledge, that is, gain profits through the application of knowledge in production and circulation, and realize the appreciation of knowledge value through the transaction of intellectual property rights in the market. Secondly, we should make good use of the global information network, constantly acquire new knowledge and information from all over the world, accumulate knowledge and optimize the combination and innovation of knowledge, so as to effectively utilize the achievements of human civilization and promote the development of enterprises. Third, we should attach great importance to the improvement of employees' knowledge and quality and the exploration of their potential abilities. Because people are the carrier of knowledge, the essence of knowledge management lies in developing talents. Finally, a knowledge supervisor should be set up, whose main responsibility is to guide employees to share knowledge and encourage employees to combine information with their own knowledge and ability to create new knowledge.

Sixth, cultivate a professional team of entrepreneurs.

Schumpeter, the originator of innovation economics, pointed out that the main body of innovation is entrepreneurs. Entrepreneurs are the most innovative and influential people. They don't stick to the rules and follow the circular track, but they often change this track creatively. At present, the poor innovation efficiency of enterprises in China has something to do with the lack of entrepreneurs. Therefore, in order to promote enterprise innovation, we must attach importance to the construction of entrepreneurs and cultivate and bring up an "entrepreneur class" that leads the frontier of management innovation and the trend of market competition. In this regard, we should learn from the experience of developed countries, combine with China's national conditions, improve the incentive and restraint mechanism of operators, establish a scientific and fair assessment and promotion system, and link the personal interests of operators with the economic benefits of enterprises. In the cadre and personnel system, it is necessary to introduce a competitive mechanism, establish a talent market for managers, and let entrepreneurs be rationally allocated as production factors through market mechanisms. The state should also take measures to establish an exchange market for entrepreneurial talents, a qualification system and a mechanism for continuing education and training, so as to promote the professionalization of business operators in China.

Seven, accelerate institutional innovation, and promote management innovation with institutional innovation.

Management innovation and system innovation complement each other and guarantee each other. Institutional innovation is to solve the micro-mechanism problem of enterprise resource market allocation, that is to say, through institutional innovation, enterprises can become dynamic, independent, self-financing, self-accumulation and self-development economic cells. Management innovation is to solve the problem of how to combine the internal resources of enterprises as much as possible, that is, to establish a market-oriented internal organizational framework and form a product development vitality, behavior incentive system and efficient operation mechanism. Institutional innovation can provide a good foundation for promoting enterprise innovation and increase motivation. Therefore, enterprise innovation must deepen enterprise reform and establish modern enterprise system.