How to understand ecological closed loop?

Ecological closed loop refers to a complete circular closed loop composed of all process modules in the marketing system. In marketing practice, it mainly emphasizes the circular docking of brand communication and channel marketing. This theory was first put forward by Norwell and achieved great success in marketing practice.

Closed-loop marketing is a kind of marketing ecosystem, and it is a combined marketing strategy formed with customers as the center. As the name implies, closed-loop is circle, and closed-loop marketing is also called circle marketing.

The latest system of closed-loop marketing is customer-centered, forming an all-round closed-loop marketing, which can be supported by individuals or cooperated with groups.

Extended data

In the interaction and communication with users, we should deeply grasp the habits and needs of users, follow the social rules of the Internet, and use Internet technology to innovate and change the industrial operation rules of products in this industry with the ultimate experience attitude, so as to quickly form the spontaneous word-of-mouth communication of users and realize the subversive business model reform recognized by Internet users.

In the past, marketing was only a sales link. After the product is sold, it will be carried out by the subsequent service department or service agent. In the process of use, consumers' recognition of product brands gradually weakens, and their loyalty will gradually decrease with the passage of time. Closed-loop marketing is to maintain consumers' high recognition and loyalty to products. It is a marketing ecosystem and a combined marketing strategy with customers as the center.

In this way, consumers' word-of-mouth satisfaction with products is very high, thus fundamentally improving the depth and breadth of products among consumers. Only when the product itself has a deeper and wider impact on consumers will the product have vitality.

Closed-loop marketing is to market customers in the whole product life cycle, thus greatly improving the possibility of customers choosing products again, thus forming a closed-loop marketing chain, gradually improving customer satisfaction through each cycle, and forming customers' trust in products.