Briefly describe the main characteristics of consumer goods market demand?

The basic characteristics of the consumer market are as follows:

1. Not for profit. Consumers buy goods to gain some use value and solve their own consumption needs, not to resell them for profit.

2. unprofessional. Consumers generally lack specialized commodity knowledge and market knowledge. Consumers are easily influenced by the propaganda, service attitude and product quality of merchants and manufacturers when buying goods.

3. Hierarchy. Due to the different income levels and social classes of consumers, the demand of the consumer market will show a certain level.

4. replace. In consumer goods, except for a few irreplaceable commodities, most commodities can find interchangeable commodities and substitutes. Therefore, the goods in the consumer market have a strong substitution.

5. Universality. In the consumer market, there are not only many buyers, but also a wide geographical distribution. Consumers are everywhere from home to abroad, from cities to rural areas.

6. Prevalence. Consumer demand is not only influenced by internal factors of consumers, but also by external factors such as fashion, environment and values. The needs of different consumers in different times are also different. Therefore, this commodity has a certain popularity in the consumer market.