What exactly is WeChat marketing?

WeChat marketing mainly refers to the use of WeChat public platform, to the user to deliver valuable information to achieve corporate brand value and product awareness, service experience optimization and other aspects of the network marketing model. At present, WeChat marketing has formed a mainstream online and offline WeChat interactive marketing methods.

1, the characteristics of WeChat:

(1) a variety of ways to convey information

(2) two-dimensional code recognition

(3) strong relationship links

2, the advantages of WeChat marketing

(1) a huge group of potential customers, accurate positioning

WeChat from the date of birth, only to do the direction of the mobile Internet, and the Today more than 700 million users are using WeChat, and most of them are bound to QQ and cell phone numbers. Compared to other new media, WeChat's audience is of higher quality of fans based on strong relationship links in addition to the amazing number. In addition, WeChat public account followers may themselves be interested in the company's products, which can be used to realize accurate message push through user grouping and geographical control in the background.

(2) low cost

Traditional media costs are very high, while WeChat promotion costs and trial and error costs are very low, especially after the user's attention, each time the group pushes the graphic content, are carried out through the computer, there is a network can be. The grasp of user needs and the design of the public number can be adjusted according to user feedback and background data in a timely manner, the effect of bad design and content can be modified in the first time, the cost of modification is almost zero.

(3) High marketing reach

As long as the user is concerned about a public number, then every message of the public number will be sent to the user's cell phone in the form of a push notification. Subscription number message notifications appear in the general category of subscription numbers in the main interface of WeChat after folding, while service number message notifications are displayed directly in the main interface of WeChat. Both can ensure that the information can reach 100% of the subscriber's cell phone, and will not be easily drowned in the user's information flow.

(4) Convenient user statistics analysis

The data statistics mainly rely on the data statistics function provided by WeChat public platform. The user analysis module can use curve graphs to visually describe the trend of the number of users and the characteristics of users' gender, language, geographic distribution and proportion; the graphic analysis module includes the number of times users accept, read, share, forward and read the original article, and so on.

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