Traditional Culture Encyclopedia - Traditional customs - What are the programs hosted by Morphy? Is You Are the One good?

What are the programs hosted by Morphy? Is You Are the One good?

The ratings of If You Are the One represent the recognition of the audience. It shows that in such an era of "leftover men" and "leftover women", speed dating programs focus on the most concerned emotional topics and provide people with vent channels, thus gaining certain ratings recognition.

The production of TV programs reflects the taste of a media and the understanding and grasp of social ethics. The reality show "If You Are the One" is based on the traditional historical background of China matchmaker, but there are few similar programs abroad, showing considerable cultural differences.

The program positioning is very accurate. There is an iron law in marketing: accurate brand and product positioning determine 80% success. Jiangsu Satellite TV's positioning of If You Are the One is a reality show about fashion and marriage, and its positioning is very accurate. Participants are from 20 to 30 years old and don't date until they get married. This is more varied and attractive than the gathering of leftover men and women. This core age group has inspired all relatives and friends. As long as there are marriageable young people at home, the whole family can watch this program, which undoubtedly targets 80% of the audience. That's a brilliant move.

The setting of blind date rules does not focus on gamification, but on showing personality.

It is also the most important point. I don't know if Jiangsu Satellite TV's "If You Are the One" program group is intentionally designed or unintentionally acquired. Their programs have gone beyond the boundaries of "blind date" and entered a higher realm of discussing "contemporary young people's emotional marriage and family life values".