Traditional Culture Encyclopedia - Traditional customs - How to write Internet promotion copy?

How to write Internet promotion copy?

1. What should I write at the beginning of the enterprise website network promotion scheme?

We should understand that this plan is not only the implementation plan of your work, but also a plan that needs to be shown to the boss to prove your ability to work. The operability and execution of the scheme, whether it is detailed or not, will directly affect the efficiency of your future work; Whether the plan is tall, vivid and concise directly affects the boss's impression and recognition of your work.

2. It is very important to analyze the search needs and competitive environment of industry users.

Once you find the shortcomings of your website, many problems will follow. At this time, we need to become experts in solving problems and find ways to solve these problems. After analyzing the basic points, you need to make a detailed analysis of your website, which can also be said to be a diagnosis of seo. Including url setting of preferred domain name, robots and htaccess checking, keyword distribution, external chain distribution, internal chain distribution, website performance, website layout and so on.

3. Build remote links and promote remote networks.

In this era when external chain is king, when we talk about external optimization, it is just a desperate external chain. Although the search engine algorithm has been upgraded a lot, what is always important for enterprise websites is not the external chain, but the auxiliary optimization and promotion outside the website. Auxiliary optimization is to optimize the same batch of keywords by using the off-site platform. The purpose is to achieve the effect of platform information coverage and prevent the website from being passive by K.