Traditional Culture Encyclopedia - Traditional customs - There are several ways of media publicity.
There are several ways of media publicity.
2. TV communication and TV channel advertising;
3, radio and other advertisements;
4, stairs, community and other advertisements. ;
5. Tell the advertising tower, etc.
6. Self-media publicity channels;
7. Electronic screens in cities;
8. Shopping mall publicity and other channels
Different from communication channels.
In communication science, it refers to various channels of communication and information exchange between the two sides, such as interpersonal communication channels, organizational communication channels, mass communication channels and so on. Different communication channels need different media cooperation, and different media shape different communication channels. For example, interpersonal communication channel is face-to-face communication between people, which determines that only human organ media (such as communication media-mouth, receiving media-ears) and air media can be used.
However, once information is spread through radio and television, it is also a mass communication channel. Interpersonal media can enter all kinds of communication channels at will, and cooperate with specific media without changing their channel forms, while mass media is completely different. It can be seen that the media is not equal to the communication channel.
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