What is short edition printing?

Compared with traditional offset printing, digital short-form printing has reached a high level in printing speed, printing quality and equipment performance. However, with the high development of business and the popularization of personalized service, electronic publishing and cross-media publishing technologies have further developed, and the number of customers who use on-demand printing has increased, and the number and variety of printing have become variables. Flexibility has become another important index to measure market competitiveness without reducing quality. The traditional printing method can't fully meet the ever-changing market demand, and a brand-new printing method-digital short printing was born in the new printing market environment.

Simply put, digital printing is a brand-new printing method that directly images electronic documents on printing media (such as paper), which is different from traditional printing.

Characteristics of digital printing?

Without plate making, variable printing and on-demand printing, a piece of paper can be printed.

Advantages of digital printing

Simple and quick:

Digital printing has an absolute advantage in a small amount of printing and urgent work because it saves complex processes such as film, imposition and printing. In addition, in addition to professional art software, general office software can be directly output to the printing machine, saving the conversion time of manuscripts.

Flexible handling:

The comprehensive computerization of printing production enables us to provide customers with flexible printing services and flexibly handle different needs of customers, including content and quantity. This flexible printing material processing technology greatly strengthens the advantages of customers in the business environment where every second counts.

No minimum quantity requirements:

Digital printing has no minimum printing quantity requirement, so it is very flexible and convenient. It is suitable for large-sum and small-batch printed promotional materials to test the market taste.

Why choose digital printing?

Market demand:

Modern business activities require instant and flexible printed products, and information, content and promotional materials will soon become obsolete. However, traditional offset printing can print a large number of poor printed materials at one time, although it will reduce the cost of single sheet, but it is actually impossible to have such a great demand, and the extra printed parts have actually become waste products and wasted. Digital printing really caters to the changing needs of commercial printed matter, such as fast printing of printed matter with small quantity and flexible variety.

Future development trend:

Nowadays, the printing market in digital commerce is developing at an amazing speed. The rapid development of information technology has produced a large number of information resources that need to be distributed, exchanged and shared. The backwardness and relatively weak service links of the traditional printing industry and its own fast and flexible ability have promoted the rapid development of the digital short version output industry!

Emergency situation:

Digital printing is incomparable to traditional offset printing, because it does not need the complicated procedures of traditional offset printing, and only needs to be sent to the printing machine by computer to produce finished products.

Variable data printing:

Digital printing can output personalized content and change the information supply, which is impossible for traditional offset printing.

Comparison between digital printing and traditional offset printing;

1, the process is simple and saves time.

Traditional offset printing: design-customer audit-printing-printing-proofing-customer verification-printing in printing plant-color chasing-finished products.

Digital printing: design-customer review-finished products

2. High flexibility

Variable data printing: traditional printing can't solve it.

Correct printing errors in time: traditional printing finds errors and needs to be reissued and reprinted.

Printed matter with many varieties and few quantities: traditional printing is difficult to solve and the cost is extremely high.

Classification of digital printing:

1. There are many pages, but few pages are needed, such as books and periodicals approved by the bidding documents, variable information reports, property management manuals, publishing houses, books downloaded and printed online, etc.

There are many pages, but not many books. Such as: address book, menu, report materials, VI manual, training materials, emergency book, instruction manual, user manual, planning scheme book, etc.

3, the number of pages is small, but the number is relatively large, but it is not enough to reach the traditional printing batch. Such as DM sheets, invitations and invitations, greeting cards, parking permits, work permits, admission tickets, meeting notices, etc.

Application field of digital short printing

High-quality printing is an important means to strengthen communication between enterprises and users and enhance corporate image. Many details, such as timeliness printing, product manuals and user training manuals, which were not paid attention to in the past, have now become an important factor to reflect product quality, improve customer satisfaction and further enhance the competitiveness of enterprises. They meet their own needs for all kinds of document processing through professional digital short version printing services. From the perspective of market development, outsourcing service will be the trend of enterprise printing demand. In this way, enterprises can outsource a large number of documents and promotional materials to corresponding service providers, thus reducing their own operating costs. Enterprises use funds to concentrate on their own business, and at the same time they can obtain high-quality and efficient printing products from professional suppliers.

The main successful application of digital printing in China.

1, commercial printing application: short version, rapid printing, tender, VI manual, product manual,

2. Postal customer applications: direct mail, personalized postcards and personalized stamps.

3. Printing application of publications: short edition books, proof books, books submitted for review, subscription books, reprinted books, personal books and academic monographs.

4. Printing application in colleges and universities: constantly updated textbooks, handouts, academic papers and personal monographs.

5, business card printing industry applications: social security cards, phone cards, photo cards.

6. Application of government printing: meeting documents, data compilation, briefing, printing of confidential information, etc.

7. Personal applications: personal calligraphy and painting/photography/design portfolio, personal postcards, personalized invitations, personal calendars, desk calendars, holiday greeting cards, personalized certificates, personal monographs and personal books.

Main market application direction of digital printing

1. Office supplies: high-end business cards, stationery, envelopes, post-it notes, forms, labels, postcards, greeting cards, work permits and CD stickers. ...

2. Business supplies: tenders, proposals, planning cases, company profiles, picture albums, annual reports of enterprises, financial reports, product catalogues, investment reports, VI manuals, leaflets, posters, price lists, invitations, letters of appointment, recipes, tea charts, wine lists, coupons and internal periodicals. ...

3. Meeting supplies: briefing materials, proposal charts, slides, feasibility reports, agenda tables, folders, memos, famous brands, table cards, meeting posters, address books, newsletters, notices and summary reports. ...

4. Personalized items: personalized postcards, invitations, calendars, Christmas cards, New Year cards, commemorative books, membership cards, badges, work permits, graduation papers, graduation commemorative books, graduation recommendation letters, awards, admission notices, graduation certificates, photo albums and personal books. ...

5. Industrial production: digital proofing, rapid printing, simplified books, web-to-print, magazines and periodicals, digital photos, photo albums, photo albums, anti-counterfeiting printing, card printing, label printing, variable data printing and database printing. ...