Membership warehousing supermarket has become the meat and potatoes, the giants have entered the game, you look at the membership warehousing supermarket?

But the summer of 2021, membership warehousing supermarket suddenly became the meat and potatoes, there are a lot of retail business giants have set foot in this field, open stores. It seems to be in this field to make a big splash, and this also makes the membership storage supermarket has gained more attention, exactly what kind of industry, to attract so many retail giants, then the membership storage supermarket in fact, what kind of competitive advantage it

a unique operational logic

from the current opening of these membership storage supermarkets, it is not a specially planned construction of a new store, it's predecessors Most is a traditional supermarket hypermarket. The reason why the promotion of membership, warehousing supermarkets, a major reason for the wave of new stores is also with the existing hypermarket performance decline has a certain relationship

According to the analysis of relevant industry experts, the former traditional offline supermarkets have recently seen a decline in profits. The industry analysts analyze that in addition to the influence of the external environment epidemic, people for a change in the way of shopping is also a major reason. This also means that the traditional hypermarkets, is bound to usher in the transformation and upgrading.

Two, differentiation

According to the information now known, before the membership storage supermarkets operating logic and traditional hypermarkets is a very big difference, part of their profits are derived from the membership fee, and the traditional hypermarkets de is to rely on the sale of that profit to profit.

Given the two operations different we can understand that if you want to make a profit in the membership warehouse supermarket, you must be willing to let a lot of customers are willing to pay the membership fee, you have to use your differentiation to attract customers to. Buying a membership is the kind of membership value that supermarkets want to highlight.

Three, low gross profit

and traditional hypermarkets by selling goods to earn a price difference, different membership warehousing supermarkets, he is mainly to suppress the gross profit, relying on the membership fee to profit, which is also a lot of membership warehousing supermarkets emphasized, their advantage is that the unit price is low, low gross profit. They want to highlight the value of membership, to bring users a higher sense of experience.