Is the information flow advertisement good?

I think information flow advertising is a very effective form of advertising.

First of all, the information flow advertisement is an advertisement that appears in the content information, and the feature of delivery is to distribute users through interest tags. This kind of advertisement interspersed in the content stream has a relatively good experience for users. For advertisers, users can use users' tags for accurate delivery, and customers can choose to push exposure, landing pages or application downloads according to their own needs, which can effectively reduce user interference and promote their active acceptance and sharing.

Second, the advantages of information flow advertising are incomparable to traditional media. Its traffic is huge, the platform algorithm is leading, the content forms are rich and diverse, and the advertisers choose accurate audiences, so they have a better experience as advertisers.

Third, users are more likely to accept information flow advertisements. Compared with the traditional advertisement insertion form, the page presentation form of information platform created by information flow is easier to be integrated with information flow advertisements, and users have the highest memory of information flow advertisements on social platforms. Compared with news, information flow advertisements on social media are easier to enhance brand goodwill, and the brand image of the platform itself also affects consumers' perception of advertising brands.

The media has entered an era of social communication with creativity and content as the core. Information flow advertising is also waiting for continuous optimization of platform settings and enrichment of user interest labels. Other guidance focuses on "creativity+orientation+bidding", which is implemented on creative materials, that is, the strategy of getting users' attention through creative copywriting and landing pages is transformed into accurate exposure or user retention.