investigation report

In the second quarter of 2009, Weifang entrepreneur confidence index rose slightly. Judging from the trend, the confidence of Weifang entrepreneurs rebounded quarter by quarter in the first half of the year, which was mainly supported by four major industries, among which the real estate industry performed best. In the second quarter, the eight major industries performed well and all entered the boom zone. Construction industry, real estate industry, information transmission, computer services and software industry, accommodation and catering industry are important supports for the continuous rise of entrepreneur confidence index. In particular, the construction industry and the real estate industry are still in the recession range in 1 quarter, with the construction industry being 94.4 and the real estate industry being 34.9. By the second quarter, they entered the boom zone with high profile, and the entrepreneur confidence index reached 124.3 and 1 14.3 respectively. The confidence index of entrepreneurs in industry, transportation, warehousing, postal services, wholesale and retail industries has declined to varying degrees, and the social service industry is the same as 1 quarter. The confidence index of entrepreneurs in the real estate industry has stepped from the "serious recession zone" in 1 quarter to the "more prosperous zone", mainly due to the loosening and support of the national monetary policy for real estate enterprises. Compared with the beginning of 2009, the sales prices of many buildings have increased, and the transaction volume has also increased. According to the statistics released by Weifang Housing Management Department, from June to June, 2009, the area and amount of commercial housing sales (pre-sale) in Weifang increased by more than 100% year-on-year. Since the second half of 2008, Weifang, including other cities, has also seen a decline in sales. In order to alleviate the depression of the property market, Weifang has issued a series of policies to warm up the market, such as subsidizing the needy people to buy houses, increasing the amount of provident fund loans, and offering a 50% discount on the deed tax paid. Now all parts of the country have released the signal that the property market is picking up, and Weifang is the same. Now you can clearly feel that the turnover is improving. One of the biggest buyers is for self-occupation or improving living conditions, because some time ago, I felt that the house price could not be seen in the end and I was in no hurry. Now it has become the main force of buying houses, which can basically be understood as rigid demand. In the first half of 2009, the second-hand housing market in Weifang improved steadily. From June to June, the transaction area of second-hand houses in the city was 97 1.9 million square meters, an increase of 1.2 1% over the same period in 2008. One of the important reasons for the steady growth of second-hand housing market transactions in the first half of the year is the introduction and implementation of the new tax-related transaction policy, especially after the implementation of the deed tax and business tax of "five to two", second-hand housing buyers can get more benefits. Based on the calculation of a second-hand house with an area of 90 square meters and an estimated price of 300,000 yuan in the urban area, if the house is delivered for two years and less than five years, the tax can be saved by nearly 20,000 yuan after the implementation of the New Deal. According to the information of the housing management department, among the 97 1.9 million square meters of second-hand houses, the transaction area in the urban area is 40 1.2 million square meters, an increase of1.783% compared with the same period in 2008; The turnover was 899 million yuan, an increase of 30.48% over the same period in 2008.

In the first half of 2009, the transaction volume of the provincial capital property market showed a gradual upward trend. Compared with the first half of 2008, residential sales in the first half of 2009 were significantly higher than the same period last year. According to the data of Jinan Housing Management Department, 638 sets of residential commercial housing were sold in June, 5438+ 10, 832 sets in February, 0/663 sets in March, 0/894 sets in April, 2,240 sets in May and 3,206 sets in June. The transaction volume of apartment products and second-hand houses has also risen steadily. Only 44 sets of apartment products were sold in February, reaching 322 sets in May, and second-hand houses jumped from 1.095 sets in February and 1.337 sets in March to 2,582 sets in April. 65438+ 10 was mainly affected by the market environment and the Spring Festival holiday, resulting in the lowest residential transaction volume in the first half of the year, with only 638 sets of transactions. After the Spring Festival, developers take various discount promotions to stimulate the market. When buyers see that there is little room for price reduction, the long-suppressed rigid demand is gradually released, which makes the residential market in Jinan gradually pick up. In the first half of 2009, the residential market in Jinan showed a trend of continuous growth in transaction volume, mainly due to the effect of the government's rescue policy, and the obvious improvement of China's macro-economy enhanced the confidence of buyers; The stable operation of prices has stimulated the self-occupation demand of customers with money to be purchased. The characteristics of real estate as a good tool to avoid inflation risk have been recognized by many investors, and projects with high investment value have been recognized by investors. The large-scale renovation of shanty towns in Jinan has provided a large number of customers for the residential market. Under the influence of various comprehensive factors, the residential transaction volume in Jinan has increased month by month. In the first half of 2009, the overall price of commercial housing in Jinan remained basically stable. The highest average residential transaction price was in March, with an average of 5,880 yuan per square meter, which was 909 yuan/square meter higher than the same period in 2008. The lowest average transaction price of houses and apartments was in February, which was 50 13 yuan/m2 and 7847 yuan/m2 respectively. House prices remained basically stable in April, May and June. The steady increase in transaction volume gradually restored the confidence of the property market. Stimulated by the volume of transactions, developers gradually reduced the original preferential measures and preferential margins, and some properties began to increase prices after March. The National Games is also a huge dividend for Jinan property market. The construction of supporting facilities for the National Games will bring benefits to the urban development of Jinan and the improvement of regional supporting facilities, and play an important role in enhancing the overall image and regional real estate value of Jinan. In the first half of 2009, the renovation of major traffic arteries and roads in urban centers in various districts also strongly supported the sales prices of some projects.

Based on a lot of in-depth market research, this paper comprehensively analyzes the macro-situation, policies, overall industry level, market supply and demand and market structure characteristics of Weifang real estate industry, mainly based on the basic information of National Bureau of Statistics, National Development and Reform Commission, the State Council Development Research Center, China Real Estate Association, Weifang Statistics Bureau, Weifang Land and Resources Bureau, Weifang Real Estate Administration Bureau, Weifang Real Estate Brokerage Association, Weifang Real Estate Association, China Industry Research Network and relevant newspapers and magazines at home and abroad. The report brings together important economic indicators such as real estate development, transaction price of commercial housing, sales and vacancy in Weifang City and its main areas. The report covers real estate development, commercial housing sales, main property types, residential buildings, real estate demand scale, real estate policy and housing finance, industry competition situation and development trend and other important sectors; In-depth analysis of Weifang land supply market, housing market supply and demand, price trend, housing consumption and demand characteristics, as well as the competitive situation of real estate development enterprises; It provides Weifang real estate developers with an opportunity to gain insight into the fierce market competition and adjust their business strategies in time according to market demand. It also provides accurate market intelligence information and scientific decision-making basis for strategic investors to choose the right investment opportunity and the company's leadership to make strategic plans, and it is also of great reference value to the bank credit department.

Report catalogue

The first part is the current situation of industry development.

The first chapter is the development analysis of the global real estate market.

Section 1 Analysis of World Real Estate Market in 2008-2009

I. Analysis of the World Real Estate Market in 2008

Second, the development analysis of the world real estate industry under the financial crisis

Three. On the "Backbone" of World Real Estate in 2009

Four. Global real estate market transactions in the first half of 2009

Verb (abbreviation of verb) Analysis and forecast of global real estate market in 2009

VI. Discussion on "bottoming out" of global real estate market

Section II Significance of World Real Estate to World Economic Recovery

Section III Analysis of the Impact of the Development of Sino-US Real Estate Market on the World

First, the impact of Chinese and American real estate on various resource suppliers.

Second, the impact of Chinese and American real estate on world economic development

Third, the impact of China real estate on various industries.

Fourthly, the impact of China real estate market on global economic recovery in 2009.

Verb (abbreviation of verb) The influence and prediction of American real estate on the global economy.

The second chapter analyzes the development of China real estate market.

The first section analyzes the supply and demand of real estate in China.

First, the analysis of housing potential demand

Second, China buys undeveloped land.

Third, the real estate price in China.

Four, China real estate market adjustment analysis.

Five, from the external analysis of China real estate purchasing power.

Section II Analysis of Real Estate Market Operation in 2008

I. General situation of China real estate market in 2008

Second, hot issues in China real estate market in 2008

Three. Completion of real estate development in 2008

Four. Sales and Vacancy of Commercial Housing in 2008

Verb (abbreviation of verb) Source of funds for real estate development enterprises in 2008

Intransitive Verb 2008 National Real Estate Development Prosperity Index

Seven. Analysis of Business Prosperity Index in the Fourth Quarter of 2008

In the third quarter, the residential market sales price index of large and medium-sized cities in China in 2008.

I. Housing sales price index of 70 large and medium-sized cities in China in 2008 1 quarter

Second, in the second quarter of 2008, the housing sales price index of 70 large and medium-sized cities in China

Third, the third quarter of 2008, 70 large and medium-sized cities nationwide housing sales price index

Iv. Housing sales price index of 70 large and medium-sized cities in China in the fourth quarter of 2008

Section IV Operation of the National Real Estate Market in the First Half of 2009

I. Completion of real estate development in the first half of 2009

Second, the sales of commercial housing in the first half of 2009

Three. Sources of funds of real estate development enterprises in the first half of 2009

Fourth, the national real estate development boom index in the first half of 2009

Section 5 Sales Price Index of Residential Market in Large and Medium-sized Cities in China in 2009

I. Housing sales prices in 70 large and medium-sized cities in China in 2009 1 quarter

Second, in the second quarter of 2009, the sales prices of houses in 70 large and medium-sized cities nationwide.

Three. Housing sales prices in 70 large and medium-sized cities in China in the first half of 2009

Section VI Analysis on the Development of China Real Estate Market in 2009

I. Overview of the development of China real estate industry in 2008-2009

Second, the development situation of China real estate industry in 2009

Third, the adjustment space of China real estate in 2009

Four. Analysis on the Regulation of China Real Estate Market in 2009

Five, the key to the development of China real estate market in 2009

Section VII Analysis of the Real Estate Market Situation and Its Influencing Factors in 2009

I. Analysis of the real estate market situation in China in 2009

Second, the factors affecting the trend of the real estate market in 2009

Third, China real estate policy recommendations

Section VIII Analysis of the Impact of Financial Crisis on China Real Estate Market

First, the impact of the economic crisis on the real estate market

Second, the impact of the financial crisis on foreign investment in China real estate market.

Third, the impact of the financial crisis on China's housing consumption capacity.

Fourthly, the impact of the financial crisis on the financing of real estate enterprises in China.

The third chapter analyzes the development of Weifang real estate industry.

The second quarter Weifang land market analysis

I. Land Market Situation in 2008

Second, the land market in the first quarter of 2009 1 quarter

Third, the land market situation in the second quarter of 2009

Four. Land market situation in the first half of 2009

Section 2 Development Status of Weifang Real Estate Housing Market

I. Social and economic environment

Second, the commercial housing market.

Third, the commodity housing market.

Fourth, the regional market of commercial housing.

Investigation on Weifang Real Estate Consumers in the Third Quarter of 2009

First, the real estate consumers' evaluation of the current real estate price.

Second, the expectations of real estate consumers on the trend of property prices in the second half of the year.

Third, the analysis of the expected price trend of real estate consumers

Four, the real estate consumer purchase plan survey

Verb (abbreviation of verb) is the main consumer group among real estate consumers.

The main groups of real estate consumers buying.

Investigation on the second purchase of real estate consumers.

Eight, real estate consumers purchase preferred area

Nine, real estate consumers to buy psychological price range

Ten, real estate consumer confidence survey.

Chapter IV Weifang real estate market analysis.

Section 1 Analysis of Weifang Real Estate Market in 2008-2009

1.2008 1 quarter Weifang real estate market analysis

Second, analysis of Weifang real estate market in the second quarter of 2008

Third, the analysis of Weifang real estate market in the third quarter of 2008

Fourth, the analysis of Weifang real estate market in the fourth quarter of 2008

Verb (abbreviation of verb) Analysis of Weifang real estate market in the first half of 2009

Section 2 Analysis of Weifang Real Estate in 2008-2009

I. Analysis of Newly-started Projects in Weifang City in 2008

2. Analysis of Newly-started Projects in Weifang in 2009 1 Quarter

Three. Analysis of New Construction Projects in Weifang in the Second Quarter of 2009

Four. Analysis of New Construction Projects in Weifang in July 2009

Verb (abbreviation of verb) Analysis of Weifang New Construction Project in August 2009

Section III Analysis of Weifang Second-hand Housing Market in 2008-2009

First, the second-hand housing market in Weifang in 2008

Second, the second-hand housing market in Weifang in the first 1 quarter of 2009

Third, the second-hand housing market in Weifang in the second quarter of 2009

Fourth, the second-hand housing market in Weifang in July 2009

Verb (abbreviation of verb) The second-hand housing market in Weifang in August 2009

Section IV Analysis of Weifang Office Market in 2008-2009

First, the development of Weifang office building in 2008

1Development of Weifang office building in the second quarter of 2009

Third, the development of Weifang office building in the second quarter of 2009

Four. Weifang office building development in July 2009

Verb (abbreviation of verb) Weifang office building development in August 2009

The fifth chapter is the supply and demand analysis of Weifang real estate industry in China in 2008-2009.

Section 1 Supply Analysis and Forecast in 2008-2009

I. Analysis and Forecast of Total Supply in 2008-2009

Second, the supply structure analysis and forecast in 2008-2009

Section 2 Demand Analysis and Forecast in 2008-2009

I. Analysis and Forecast of Total Demand in 2008-2009

Second, the demand structure analysis and forecast in 2008-2009

Section III Analysis and Forecast of Supply and Demand Balance in 2008-2009

I. Analysis of Supply and Demand Balance in 2008-2009

Two. Forecast of supply and demand balance in 2009 -20 10

The fourth quarter 2008-2009 price analysis and forecast

I. Price Analysis in 2008-2009

Second, 2009-20 10 price forecast

The second part of the industry competition pattern

Chapter VI Weifang real estate industry competition analysis.

Section 1 Analysis of China Real Estate Competition in 2009

I. Analysis of the Competition Situation in the Real Estate Market in 2009

Second, the competitive supply market analysis of real estate in 2009

Third, the necessity of intensified competition in China real estate market in 2009.

The second quarter 2009 Weifang real estate competition analysis

1.2008 Weifang real estate market competition analysis

Second, the competition of Weifang real estate supply market in 2009

Three. Analysis on the Competition Situation of Weifang Real Estate Market in 2009

In the third quarter, 2008-2009, China Weifang real estate industry competition analysis and forecast.

I. Analysis and Forecast of Concentration in 2008-2009

Second, 2008-2009 SWOT analysis and forecast

Three. Analysis and Forecast of Entry and Exit in 2008-2009

Four. Analysis and Forecast of Substitutes in 2008-2009

Verb (abbreviation of verb) life cycle analysis and prediction in 2008-2009

The seventh chapter analyzes the competitive strategy of Weifang real estate enterprises.

The first section Weifang real estate market competition strategy analysis

I. Analysis of the Growth Potential of Weifang Real Estate Market in 2009

Second, analysis of main potential varieties of Weifang real estate in 2009

Third, the existing Weifang real estate competition strategy analysis

Fourthly, the choice of competitive strategy for potential varieties of Weifang real estate.

Five, the typical enterprise product competition strategy analysis

The second quarter Weifang real estate enterprise competition strategy analysis

First, the impact of the financial crisis on the competition pattern of Weifang real estate industry

Second, the changes in the competition pattern of Weifang real estate industry after the financial crisis

III. Competition Trend of Weifang Real Estate Market in China on 20/200912

Four. Prospect of Weifang real estate industry competition pattern in 2009 -20 12

Five, 2009-20 12 Weifang real estate industry competition strategy analysis

Intransitive Verb 2009-20 12 Analysis on the Competitive Strategy of Weifang Real Estate Enterprises

Chapter VIII Competition Analysis of Weifang Real Estate Key Enterprises

Section 1 Weifang Huarun Real Estate Development Co., Ltd.

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section 2 Weifang Real Estate Development Company

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section 3 Weifang Haihua Yuyuan Real Estate Development Co., Ltd.

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section IV Weifang Development Zone Fu You Real Estate Development Company

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section 5 Weifang Jinqing Real Estate Development Center

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section 6 Weifang Middle Road Real Estate Development Co., Ltd.

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section 7 Weifang Xianghui Real Estate Development Co., Ltd.

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section 8 Weifang Han Xiu Real Estate Co., Ltd.

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section 9 Weifang Rong Sheng Real Estate Development Co., Ltd.

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

Section X Weifang Jinqing Real Estate Development Co., Ltd.

I. General situation of the enterprise

Second, the competitive advantage analysis

Three. Operating conditions in 2008-2009

Four. 2009-20 12 development strategy

The third part of the industry prospect forecast

Chapter IX Analysis on the Development Trend of Weifang Real Estate Industry

The first section China real estate market trend analysis.

I. General situation of the national real estate market

Second, the real estate market in China's first, second and third tier cities

Third, the real estate market in major areas of China.

Four. Trend of China real estate market in 2009 -20 12

Section 2 Development Trend and Forecast of Real Estate Industry

First, China real estate development prospects

Second, the judgment of the future trend of China real estate market

Third, China real estate market forecast in 2009

Iv. 2009-20 12 China real estate market forecast

The third quarter 2009-20 12 Weifang real estate market trend analysis

1.2008-2009 Weifang real estate market trend summary

Second, 2009-20 12 Weifang real estate development trend analysis

Third, the development space of Weifang real estate market in 2009 -20 12

Four. Policy Trend of Weifang Real Estate Industry in 2009 -20 12

V. Analysis of Weifang Real Estate Price Trend on 20/200912

Chapter 10 Weifang Real Estate Industry Future Development Forecast

Section 1 Forecast of National Real Estate Market in 2009 -20 12

1.2009-20 12 National Real Estate Market Structure Forecast

Two. 2009-20 12 National Real Estate Market Demand Prospect

III. Price Forecast of National Real Estate Market in 2009 -20 12

The second quarter 2009-20 12 Weifang real estate market forecast

1. Prediction of Weifang real estate market structure on 20/200912

Second, 2009-20 12 Weifang real estate market demand prospects

Three. Weifang real estate market price forecast in 2009 -20 12

Fourth, 2009-20 12 Weifang real estate industry concentration forecast

The fourth part is the investment strategy research.

Chapter III XI analyzes the investment and financing of China real estate industry and M&A.

The first section analyzes the investment and financing background and M&A of China real estate industry.

First, the real estate market entry and exit threshold analysis

The second is to standardize macro policies and improve the real estate market.

Third, the first-tier cities real estate market analysis

Fourth, the second and third tier cities real estate demand analysis

Section II Analysis of Investment, Financing and Merger and Acquisition of China Real Estate Industry

First, the combination of finance and real estate development model

Second, the real estate investment situation analysis

Third, the characteristics of foreign capital entering the real estate market.

Four. The focus of foreign investment

Section III Investment and Financing of China Real Estate Industry and M&A Trend Analysis

First, the impact of macro-control on the trend of the real estate market

Second, the impact trend of overseas real estate investment funds market

The fourth section compares the investment and financing of China real estate industry with M&A cases.

First, non-industrial capital investment and financing and mergers and acquisitions case analysis

Second, the case analysis of international capital investment and financing and mergers and acquisitions

III. Case Analysis of Investment, Financing and M&A of Industry Enterprises

Chapter XII Analysis on the Investment Status of Weifang Real Estate Industry

Section 1 Analysis of Investment in Weifang Real Estate Industry in 2008

I. Overall Investment and Structure in 2008

Two. Investment scale in 2008

Three. Investment growth in 2008

Four. Analysis of Investment by Industry in 2008

Verb (abbreviation of verb) Investment analysis in various regions in 2008

The intransitive verb foreign investment in 2008

Section II Analysis of Weifang Real Estate Investment in the First Half of 2009

I. Overall investment and structure in the first half of 2009

Two. Investment scale in the first half of 2009

Three. Investment growth in the first half of 2009

Four. Analysis of Investment by Industry in the First Half of 2009

Verb (abbreviation of verb) Analysis of regional investment in the first half of 2009

Foreign investment in the first half of 2009

Chapter XIII Analysis on the Investment Environment of Weifang Real Estate Industry

Section 1 Analysis of Economic Development Environment

I. Macroeconomic Operation of China in 2008-2009

Two. 2009-20 12 Analysis of China's Macroeconomic Situation

Three. Investment trend and its impact forecast 2009-20 12

Section 2 Analysis of Policies and Regulations Environment

First, the policy environment of Weifang real estate industry in 2009

Second, the impact of domestic macro policies in 2009

Third, the impact of industrial policies in 2009

Section III Analysis of Social Development Environment

First, the current situation of domestic social environment development

Second, the analysis of social environment development in 2009

Iii. Analysis of the Impact of Social Environment on Industry in 2009-20 12

Chapter XIV Investment Opportunities and Risks of Weifang Real Estate Industry

The first section Weifang real estate investment benefit analysis

1.2008-2009 Weifang real estate investment situation analysis

Second, 2009-20 12 Weifang real estate industry investment benefit analysis

Three. Investment Trend Forecast of Weifang Real Estate Industry in 2009 -20 12

Four. Investment direction of Weifang real estate industry in 2009 -20 12

V 20/200912 Investment Suggestions for Weifang Real Estate Industry

Six, new entrants should pay attention to the analysis of obstacles.

Section II Main Factors Affecting the Development of Weifang's Real Estate Industry

1.2009-20 12 Analysis of favorable factors affecting the operation of Weifang real estate industry

Second, 2009-20 12 Analysis of the Stability Factors Affecting the Operation of Weifang Real Estate Industry

Third, 2009-20 12 Analysis of Adverse Factors Affecting the Operation of Weifang Real Estate Industry

Fourth, 2009-20 12 China Weifang Real Estate Development Challenge Analysis

5. 2009-20 12, Development Opportunities of Weifang Real Estate Industry in China.

The third section Weifang real estate investment risk analysis and control strategy

1.2009-20 12 Weifang real estate market risk and control strategy

Second, 2009-20 12 Weifang real estate industry policy risks and control strategies

Third, 2009-20 12 Weifang real estate industry management risk and control strategy

Four. Risk and Control Strategy of Weifang Real Estate Competition in 2009 -20 12

Verb (abbreviation of verb) 2009-20 12 Other Risks and Control Strategies of Weifang Real Estate Industry

Chapter 15 Study on Investment Strategy of Weifang Real Estate Industry

Section 1 Study on the Development Strategy of Weifang Real Estate Industry

I. Comprehensive strategic planning

Second, the technology development strategy

Third, enterprise merger strategy.

Four. Regional strategic planning

Verb (abbreviation of verb) industrial strategic planning

Six, marketing brand strategy

Seven. Competitive strategic planning

The second part is the strategic thinking of Weifang real estate brand.

First, the importance of corporate brands

Second, the significance of Weifang real estate brand strategy

Third, Weifang real estate enterprise brand status analysis

Fourthly, the brand strategy of Weifang real estate enterprises.

Five, Weifang real estate brand strategic management strategy