What is the use of small program for traditional enterprises?

Small program for traditional enterprises can play the following roles:

1. Enhance the exposure rate

In the past, the traditional industry enterprises and businesses mainly rely on the distribution of leaflets and other ways to publicize, promote, but this kind of publicity and promotion, due to the impact of geography, manpower and so on, the scope of coverage is limited, in this way, the enterprises and businessmen often can not be very good to enhance their exposure rate

But if enterprises and businesses in traditional industries can have a small program, they can break through this limitation and greatly enhance their exposure. First, because the small program is based on WeChat running, WeChat and has 1 billion active users, in the possession of a small program, enterprises and businesses are equivalent to a platform with 1 billion users for marketing and promotion.

2. Reduce the threshold of consumption

In the past, the sales model of traditional enterprises and merchants mainly relied on offline, which means that customers who want to buy a certain product will enjoy the benefits of the merchant's service, which will be provided by the merchant. A certain commodity will enjoy the services provided by the merchant, it is necessary to go to the merchant's store to do so. This model tends to greatly enhance the customer's consumption threshold.

But if enterprises and businesses in traditional industries can own a small program, they can lower the threshold of customer consumption. Because enterprises and merchants after having a small program, you can then add a small program in the mall function, and then put their own products or services to the small program, so that customers can buy products and enjoy services on the small program at any time and anywhere.

3. Fission for more customers

In the past, traditional industry enterprises and businesses, it is very difficult for customers and customers to introduce each other and recommend. The main reason for this phenomenon is that enterprises and merchants do not have a more effective means to trigger the behavior of customers to actively share and introduce.

But if enterprises and businesses in traditional industries can have a small program, it will be very easy for customers to introduce and recommend each other. For example, after owning a small program, enterprises and merchants can use the marketing plug-in of the small program to launch activities such as grouping, bargaining, and sharing to receive red packets, etc. Since customers can enjoy the discounts, they are often able to effectively stimulate customers to take the initiative to make introductions and recommendations.