Traditional Culture Encyclopedia - Traditional customs - What are the six elements of marketing, and what is the most important?
What are the six elements of marketing, and what is the most important?
1, consumer demand, that is, whether the goods can meet the needs of consumers.
2, cost, that is, what kind of cost consumers would rather bear to obtain this commodity.
3. Convenience, is this product easy to buy, how many sales outlets are there, and what kind of services are provided? For customers, convenience belongs to the service category.
4, communication, in what way manufacturers exchange information with buyers; Through what channels can customers obtain knowledge about products and services; How do enterprises show their products to customers?
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