What is the meaning of innovation what are the methods

Innovation is the unique cognitive and practical ability of human beings, is the senior manifestation of human subjective initiative, is to promote the progress of the nation and social development of the inexhaustible power, the following is organized by me on what is innovation, I hope you like!

Definition of innovation

Innovation refers to the existing mode of thinking to put forward insights that are different from the conventional or common thinking as a guide, the use of existing knowledge and materials, in a specific environment, in line with the idealization of the need to meet the needs of the community, and improve or create new things, methods, elements, paths, environments, and can obtain a certain beneficial effect of the behavior.

Philosophical points of innovation

Development of matter. Material forms are concrete contradictions for us. The universe we know and the philosophical universe represent philosophically two different meanings of the category of practice and the category of consciousness. Innovation is the creation of something new for the sphere of practice. Any finite being is infinitely re-createable.

Contradiction is at the heart of innovation. Contradiction is the unity of the essence and form of matter. The concrete existence of matter is contradictory to existence itself.

Man is the result of self-innovation. The human being creates the negative development of the human being in relation to nature by innovation. This is the basic path for human beings to transcend nature and reach self-consciousness. The difference between inner self-consciousness and outer spontaneity constitutes the difference between inner necessity and outer necessity. Innovation is man's self-negative development!

Innovation is the basic path of human self-development. Innovation and accumulation of behavior constitute a contradictory development process. Innovation is the negation of repetitive and simple ways, the transcendence of the sphere of human practice. New ways of creating create new selves!

Epistemology sees innovation as the development of self-consciousness. The development of self-consciousness is the paradoxical side of self-existence, and its development inevitably drives the development of self-behavior and the growth of self-life.

From the point of view of awareness, it is to observe and think about the world with more breadth and depth; from the point of view of practice, it is to be able to carry out this awareness as a daily habit throughout the specific practical activities. Innovation is infinite.

From the perspective of dialectics, it includes both affirmation and negation, thus including the negation of affirmation and negation of affirmation. The former is a temporary process from identification to criticism, while the latter is an eternal stage of self-criticism. So innovation from this perspective is a kind of ? Doubt? that is never-ending.

The principle of innovation

Market development to a certain extent, the capital is more and more concentrated, the competition is bound to become more and more brutal, especially in the country, the growth of consumption is slower than the growth of investment, which will inevitably lead to the arrival of the era of overproduction in advance, the so-called ? Red Sea? strategy, describes the corporate strategy of competition in this environment, one of its main features is? Bloody? Capital concentration leads to product and technology competition in the degree of differentiation is becoming smaller and smaller, marketing innovation has become the straw that saves the life of many enterprises. Over the past few years, it can be said that the domestic enterprise marketing innovation has been a great development: channel innovation, concept marketing, etc., are refreshing, but these cohesion of many marketing people's efforts to innovate, as if the same as pop music, come fast, go also quickly. For example, with the channel marketing innovation overnight popularity of the three plants, but also on the scenery for a few years, and ultimately fell on their own marketing thinking, as well as the scenery for a while of the Qinchi, Edo and so on, this phenomenon allows the marketing community fell into a kind of psychedelic: what exactly is the cause of the marketing innovation of the short-lived?

In fact, if we y understand marketing innovation, marketing innovation as a strategy, rather than tactics or straws to save the market, we will find that: marketing innovation can actually be as classic songs, long-lasting.

One of the principles of marketing innovation

Never abandon the root of innovation: the product. In real life, there are a lot of people thinking as if very ahead of the curve, when it comes to marketing, inevitably a heap of very avant-garde-sounding theories, so that people are confused, in awe, and even more people sell the so-called ? Ideas? Become a big marketer, but once practiced, these theories and? Ideas? Like a packaged pop song, even if it becomes famous, how long can it last? I do not deny that avant-garde theories and? I don't deny that avant-garde theories and ideas are useful. The key is that our marketers should always maintain a sober consciousness in front of these colorful people swirling: what century-old enterprise is relying on the avant-garde theories and ideas of the moment? Ideas? has always been the development of? Coca-Cola, Procter & Gamble and other multinational enterprises, one of the secrets of the longevity of the product is always whether the product can meet the requirements of consumers as the supreme marketing magic, when other companies in the hype of the concept of the time, these excellent companies always adhere to the excellent product is the best marketing as their own philosophy, only in the product on the basis of the innovation of the marketing is always able to keep the vitality of the marketing, in order to The only way to maintain the vitality of marketing is to innovate on the basis of the product.

The second principle of marketing innovation

Channel. Whether it is the popular terminal winning theory or the theory of large wholesale shrinkage, the enterprise marketing is absolutely no channel. Channel is the inexhaustible source of marketing innovation. In real life, we often see a lot of enterprises through the channel change to achieve the purpose of marketing innovation, and achieved unprecedented success. For example, a very famous domestic motorcycle enterprises, in the early 1990s, when other enterprises are busy reaping the benefits of the seller's market, channel change as the basis for marketing innovation to carry out the work, when the mid-1990s, the domestic motorcycle industry towards a buyer's market, when supply exceeds demand, the manufacturer's marketing innovation plays a huge role, especially in 1995, when Shanghai's power assisted vehicle market opened up, the enterprise through the channel change to achieve marketing innovation, and achieved unprecedented success. In particular, when the Shanghai booster car market opened up in 1995, the company got the news in advance through its complete channels, quickly researched and developed, and quickly sold the car in Shanghai through the channels, and the company made a lot of money when other companies scrambled to follow up.

The third principle of marketing innovation

Don't use marketing as a tactic to get through the hard times, make sure to elevate marketing innovation to the height of strategy. Why many foreign experts have commented that China's national enterprises can not ultimately play a big role? In addition to the overall corporate strategy, is the lack of marketing innovation strategy. Insiders look at the market, outsiders see the fun. Don't look at many domestic enterprises in the marketing on the shape of color, but a closer look, but basically not a few can put their own marketing innovation to adhere to, and carry forward. Once the marketing manager changed, the enterprise marketing innovation and changed a way of thinking, the ultimate loss is the enterprise. If our companies can take the enterprise marketing innovation as a strategy, this embarrassing situation will not occur, the enterprise will not change because of the change of people also change the idea.

The fourth principle of marketing innovation

Service is a winning formula that others can never replicate. When Haier announced its own service marketing strategy, there were many companies to follow up, giving me the most profound impact of two examples, the first is the home appliance industry, Meiling, service personnel to the user's home service, must be accompanied by a red carpet, to avoid dirtying the user's floor, which is the sensation of the red carpet service, but due to a variety of reasons, it did not take long to disappear; and a motorcycle business Chunlan, a motorcycle company that has been the most popular in the world, the most popular in the world. Once used an airplane to airlift an engine to Anhui, but there is no more. Haier has always taken the service innovation as their marketing strategy to carry out at all times, regardless of what others say Haier product quality how so and so, but on the basis of Haier's service characteristics, Haier's marketing strategy is successful, at least in the current domestic enterprises, there is no one enterprise to carry out their marketing innovation to the strategic height and so thoroughly, which is one of the basic factors of the success of Haier.

The method of innovation

The method of innovation has been emphasized by countries all over the world, which is called creativity engineering in the United States, invention technique in Japan, and creativity technology or expert technology in Russia. Our scholars believe that innovation method is a general term for scientific thinking, scientific method and scientific tools. Among them, scientific thinking is the starting point of all scientific research and technological development, always throughout the whole process of scientific research and technological development, and is a prerequisite for breakthroughs and revolutionary progress in science and technology. Scientific method is the innovative thinking, innovation law and innovation mechanism for people to carry out innovative activities, and it is the important foundation for realizing the leapfrog development of science and technology and improving the capability of independent innovation. Scientific tools are the necessary means and media to carry out scientific research and realize innovation, and they are the most important scientific and technological resources. From this, it can be seen that the innovation method includes the method of realizing technological innovation as well as the method of realizing management innovation.In June 2007, three senior academicians, namely, Wang Dahang, Liu Dongsheng and Ye Ducheng, from mainland China, put forward the "Suggestions on Strengthening China's Innovation Methods", to which the state leaders gave important instructions. After that, the Ministry of Science and Technology, together with the National Development and Reform Commission, the Ministry of Finance, the Ministry of Education and the China Association for Science and Technology, jointly launched the work of innovation methodology. 5 years ago, 24 provinces and cities have carried out the work of innovation methodology, and more than 100,000 people participated in the training of innovation methodology.

Innovation methods include trial and error, six thinking caps, brainstorming, 6 sigma, etc. TRIZ is an abbreviation of the Russian теории решения изобретательских задач Latin translation Teoriya Resheniya Izobreatatelskikh Zadatch, whose full English name is Theory of the Solution of Inventory. is Theory of the Solution of Inventive Problems, which in our country is directly translated as ? Dui Zhi? which means Theory of the Solution of Inventive Problems. The method originated in the former Soviet Union, in 1946 by the famous educator, inventor Genrich? Archie Schuler and his team analyzed the patents and summarized and first put forward. Because of its great role in different technological fields, TRIZ theory became the top state secret of the former Soviet Union and was regarded as a "magic touch" by Western countries. the "magic of gold". After the collapse of the former Soviet Union, TRIZ theory spread to Europe and the United States and Japan and South Korea, and has been further developed, and gradually become a winning strategy for countries to realize innovation.

The reason why TRIZ theory is respected by all countries in the world is that it originates from the practice of the previous generation, and is based on dialectical materialism, the application of the viewpoint of the theory of evolution, and the concentration of millions of excellent patents from all countries in the world to reveal the inner law of the innovation problem, and thus formed a set of powerful technical innovation theory, methods and tools. TRIZ theory has 4 major separation methods, 8 major laws of evolution, 40 principles of invention, 76 standard solutions and 101 scientific effect libraries and other tools, as well as analytical models such as contradiction analysis, object field analysis, HOW TO model and functional analysis. Among them, the thinking method and problem analysis method of TRIZ theory can effectively break the inertia of thinking, free people from traditional thinking, look at the problem from a broader perspective, and quickly discover the essence of the problem;? The ultimate ideal solution? Specify the goal of problem solving, clear the direction of problem solving, so as to effectively avoid blindness; the law of system evolution can help people recognize the law of evolution of the technical system, and predict the future of products and services; analytical model can help people to correctly define the contradiction of the problem, and meticulously sort out the process and reasons for the contradiction to ensure that the problem can be solved effectively and thoroughly. In addition, TRIZ theory can be used in combination with other excellent innovation methods such as Six Sigma, brainstorming, fuzzy front-end techniques, quality function development, etc. TRIZ theory itself is being further developed and perfected, and it is mainly used in the field of engineering and technology, but it is also being developed and infiltrated into the field of social sciences. the laws revealed and the tools provided by TRIZ theory have a certain universality, and any person engaged in any industry can learn it by studying it. It is also a tool that can be used by anyone in any industry to benefit from learning about TRIZ theory.

The importance of innovation

An enterprise without innovation is an enterprise without hope, and the importance of innovation is reflected in two aspects:

1, high quality and high efficiency requires innovation

(1) service excellence requires innovation

(2) profitability increase depends on innovation

(3) efficiency needs to be optimized. Innovation

2, career development depends on innovation

(1) Innovation is the cause of rapid and healthy development of the great power

(2) Innovation is the best means to win the competition

(3) Innovation is the key factor in the success of individual career

(3) Innovation is the key factor in the success of the individual career

(4) Innovation is the key factor in the success of the individual career

(5) Innovation is the key factor in the success of the individual career