What is the difference between traditional media and online media in promoting e-sports competitions?

There are several differences between traditional media and online media in promoting e-sports competitions:

First of all, the media is different:

Traditional media generally rely on traditional media, such as paper media and television, to promote e-sports competitions.

Online media relies on online communication when promoting e-sports competitions.

Second, the content is biased differently:

In the hierarchical management of traditional media, the editing authority of online media is relatively greater than that of traditional media. And because of the audience of traditional media, the content bias will reflect the focus of competition.

The audience of online media is mostly young people who love e-sports, so the focus of publicity will be more on e-sports games.

Third, the difference between prescriptions:

Traditional media propaganda has a clear release time limit and time period. Time and quantity. This communication restriction determines that the audience's attention is also time-limited: there is a one-time attention every day.

Online media is rolling 24 hours a day, so we must pay attention to N times a day, so as not to miss the information of e-sports promotion and let the audience pay attention to it themselves.