What are the main aspects of the development trend of China travel agency industry?

In recent years, affected by a series of factors, such as the changes in domestic and international economic environment, the rapid shrinkage of the official travel market, the squeezing and integration of traditional travel agencies by online travel service providers, and the changes in people's travel modes, the travel agency industry is experiencing a painful period.

According to the analysis report on the development prospect forecast and investment strategic planning of China travel agency industry, there are more than 26,000 travel agencies with nearly 400,000 employees in China, and they are generally confused and anxious. Take Hangzhou, which has a fairly good tourism development, for example, there are 10 travel agencies with fixed assets of more than RMB 0.00 million, ranking among the top 100 in China, and more than 60% of the travel agencies have fixed assets of less than RMB 500,000.

It can be clearly seen from the above data that the travel agency industry in China is "small, weak, scattered and poor". For small and medium-sized travel agencies, they should take the road of specialization and platformization in the future. For big travel agencies, it is necessary to take the road of branding and diversification, and promote tourism to the height of cultural and creative industries, cross-industry cooperation, leisure agriculture, sightseeing factories and exhibition industries.