What do you mean by win-win?

"Win-win" comes from the Chinese translation of English: "Win-win". Marketing believes that win-win is in pairs. For customers and enterprises, customers win the enterprise first and then win; For employees and enterprises, employees win the enterprise first and then win. Win-win emphasizes the interests of both sides, that is, the so-called "winners don't win all, losers don't lose all". This is a common theory in marketing. What most people call a win-win situation is that everyone is good, at least it won't get worse. "Win-win" mode is the product of the combination of "harmony" thought in China traditional culture and western market competition idea. In modern times, some people emphasize that "harmony is above everything else", while others advocate that "competition is the only way to survive". Practice has proved that the unity of harmony and competition is the highest realm of enterprise management. Market economy is a competitive economy, a cooperative economy and a large-scale production of socialized professional cooperation. Therefore, under the condition of market economy, competition and cooperation are inseparable.