Teach me a few classic sentences that are sold in supermarkets!

I finally couldn't help it. After school, I rode my bike to the supermarket-that's where she usually appeared. I finally saw her across two rows of shelves.

She didn't change. Brown clothes and brown skin smiled at me slightly. At that moment, my heart was beating so fast that I almost wanted to shout at her: I love you dove chocolate

Responder: My sweat-manager level 4 1-16 2: 5. M chocolate: insoluble in the hand, only soluble in the mouth

This is the inspiration of the famous advertising master bernbach, which is a classic and has been handed down to this day. It not only reflects the M&; The unique USP of M chocolate sugar-coated packaging implies that M&; M Chocolate tastes so good that we don't want to keep it in our hands, stop for a minute.

* Pepsi-Cola: the choice of a new generation

In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They found the market from young people, positioned themselves as a new generation of Coke, and invited superstars that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, and this slogan has made great contributions.

* Volkswagen beetle car: It's better to think small

In the 196s, the American car market was dominated by large cars. When Volkswagen beetle first entered the United States, there was no market at all. bernbach once again saved Volkswagen beetle and put forward the idea of "think small", using the power of advertising, which changed the American concept and made Americans realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars enter the American market.

* Nike: justdoit

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Just do it if you want, as long as you are different, as long as you act. However, with Jordan's retirement and the change of just do it to "I dream.", Nike's influence gradually declined.

* Nokia: people-oriented technology

It seems that people-oriented technology was not first put forward by Nokia, but the connotation of this sentence was fully displayed. It has been proved that Nokia has been able to leap from a small brand to the first brand in the mobile phone market, which truly embodies the people-oriented concept from product development to talent management. Therefore, the slogan is particularly powerful because it has substance in words.

* De Beers Diamond: Diamonds last forever, and a timeless one

It proves that the classic advertising language is always a combination of rich connotations and beautiful sentences. This advertising language of De Beers Diamond not only tells the true value of diamonds, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamonds with love. This is indeed the most wonderful feeling.

* Maxwell's Coffee: Drips are fragrant, but the meaning is still unfinished

As the second largest coffee brand in the world, Maxwell's advertising language is a classic. Different from Nestle, Maxwell's sensory experience is better. Although it is not as straightforward as Nestle, it conforms to the artistic conception of coffee, and at the same time, it closely combines the mellow taste of Maxwell's coffee with the inner feelings, which can also stand the test.

* Shanye Piano: Children who learn piano will not go bad

This is the most famous advertising language in Taiwan Province. It captures parents' mentality, adopts the strategy of attacking the heart, and does not talk about the advantages of piano, but attracts parents from the perspective that learning piano is beneficial to children's physical and mental growth. This is really effective. My parents agree with Yamaha's point of view, so buying Yamaha's piano is the next step.

Yamaha is better than this.

* MacDonald's Coffee: Good things should be shared with good friends

This is the slogan that MacDonald's Coffee introduced into the Taiwan Province market. Since Nestle has firmly occupied the Taiwan Province market and that slogan has been deeply rooted in people's hearts, MacDonald's had to start with emotion and combine coffee with friendship, which won the recognition of consumers in Taiwan Province, so MacDonald's coffee successfully entered the Taiwan Province coffee market. When people see Macmillan coffee, they think of the feeling of sharing it with their friends, which is really good.

* Remy Martin XO: As soon as Remy Martin opens, good things will naturally come

The distinguished Remy Martin can't enjoy it, so drinking Remy Martin XO will definitely have some different feelings, so Remy Martin gives you a hope that as long as you drink Remy Martin, good things will come. With such auspicious "divination", who doesn't want to drink Remy Martin? Especially those noble people, are convinced.

* Dove chocolate: the milk is fragrant and silky

The reason why it is classic is the psychological experience of "silky feeling"; Can describe the delicate and smooth feeling of chocolate with silk, the artistic conception is high enough and the imagination is rich enough. Make full use of synaesthesia and exert the power of language to the extreme.

* Intel: Give the computer a Pentium core

At first, Intel's microprocessor was only named X86, and it didn't have its own brand. In order to highlight its own brand, since 586, the running speed of the computer has been defined by the Pentium. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies, just to put the words "intelinside" on their products and packaging, while "giving computers a Pentium core" was a pun, which not only highlighted the brand, but also appropriately reflected the function and surging driving force of Pentium microprocessor.

* Toyota Motor: In the end, there will be a road, and there will be a Toyota.

In the 198s, in China, apart from domestic cars, there were only Japanese imported cars. Toyota, as the largest Japanese automobile company, naturally dominated the China market, and this wonderful slogan was in line with the situation at that time; Cleverly combine China's common sayings, reflecting self-confidence and domineering, and catchy. Now, I'm afraid Toyota won't dare to brag like this any more, but many people in China still remember this slogan.

* Goldlion: Men's World

The success of Goldlion lies not only in a good name, but also in its successful positioning. They have positioned their products as successful and respectable men, and have persisted for many years, and finally become a boutique in men's clothing. This slogan accurately reflects the positioning and core value of Goldlion.

* Sassoon Shampoo: My glory comes from your elegant demeanour

Sassoon is a rising star in the shampoo brand of Procter & Gamble Company. They invited Vida Sassoon, an internationally renowned hairdressing expert, as their brand image ambassador, and used Vida Sassoon's own name as the brand, thus establishing the image of professional shampoo and hair care, while "My glory comes from your elegant demeanour" was the finishing touch.

* Feilipu: Let's do better

Feilipu's achievements in the field of household appliances are obvious to all, and it has become the most profitable electrical appliance group in the top 5. However, in addition to constantly emphasizing its innovative technology in advertising, Feilipu never forgets to say "Let's do better" modestly. This kind of gentle selling seems to win the recognition of Chinese people more easily. No wonder Aiduo moved out an effective version of "We have been working hard."

* Levi's Jeans: Different Coolness, Same Pants

Levi's Jeans is the earliest jeans brand in the world, which has always appeared as a personalized image. In the younger generation, the cool culture seems to be a culture that never goes out of date. Levi's Jeans seize the cultural characteristics of this group of people and appear with ever-changing advertisements with "cool" images to impress the new "cool" families at the forefront of fashion and keep the brand fresh.

* Voluntary blood donation: I don't know you, but I thank you!

Everyone who participates in voluntary blood donation will be moved by this slogan. Although it is simple and unpretentious, it truly reflects the voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation.

* Nissan: There were swift horses in ancient times, but now Nissan and Toyota entered the backward China market almost at the same time. Their Duke, Sunshine, Bluebird and Grace cars have always been popular models in China market. Nissan Motor Co., Ltd. used a very traditional advertisement in China in its marketing in China: In ancient times, there were swift horses, but today there are Nissan cars, which narrowed the distance with China people, thus establishing Nissan's second position in China.