What do you mean by target customers?

Question 1: What do you mean by target users? Target customers, that is, the objects of goods and services provided by enterprises or merchants. Target customers are the front end of marketing work. Only by establishing a certain kind of target customers among consumer groups can we carry out effective and targeted marketing affairs.

Question 2: What are the customer goals? What do you mean by customer goals? Customer target is the customer group you need for the products you sell. First of all, you should know which customer groups your products are, and then serve these customers to achieve the goals you need. Target customers, that is, the objects that enterprises or businesses provide * * * products and services.

Question 3: What's the difference between potential customers and target customers? Potential customers refer to customers to be developed who have demand for a certain kind of products (or services) and have purchasing power. Such customers have sales cooperation opportunities with enterprises. Through the efforts of enterprises and sales staff, potential customers can be transformed into real customers.

Target customers, that is, the objects that enterprises or businesses provide * * * products and services. Target customers are the front end of marketing work. Only by establishing a certain kind of target customers among consumer groups can we carry out effective and targeted marketing affairs. Target customer survey and research: demand motivation survey, consumer's purchase intention, factors affecting consumer's purchase motivation, types of consumer's purchase motivation, etc. Investigation of purchasing behavior, different purchasing behaviors of different consumers, consumers' purchasing patterns, social factors and psychological factors affecting consumers' purchasing behavior, etc.

It is difficult to draw a clear line between real customers and potential customers. Potential customers and real customers are prerequisites and conditions for each other. As a part of the enterprise's target customer base, * * * acts on both the market and the enterprise.

Binding character

When potential customers buy products (or services), they become real customers of the enterprise. As a real customer, he will directly or indirectly convey what he saw, heard and felt in the purchase to other potential customers he can influence through various channels and ways, thus influencing and restricting the purchasing psychology and behavior of other potential customers. If real customers find that the products (or services) they buy can't meet their own needs, they will begin to deny their early buying behavior and have the idea of not buying again in the future. At this time, this real customer will become a potential customer of the enterprise and can influence the purchase of other potential customers.

Theory of relativity

Relativity is mainly reflected in three aspects:

First, the real customers of enterprises are often the potential customers of competitors, and the real customers of competitors are also the potential customers of enterprises;

Second, customers can be real customers of one enterprise or potential customers or real customers of another enterprise;

Third, customers can be real customers of one brand, or potential customers or existing customers of another brand. In fact, this relativity just shows the essence of market competition, that is, the competition for customer resources. Moreover, enterprises are bound to gain and lose in the competition for customer resources.

alterative

For transformation, it means that potential customers and real customers can transform each other under certain conditions. Here, the phenomenon of transforming potential customers into real customers is called positive transformation that is beneficial to enterprise marketing, while the phenomenon of transforming real customers into potential customers is called reverse transformation that is not conducive to enterprise marketing. This actually points out the marketing direction for enterprises and salesmen, that is, to strengthen the maintenance and retention of real customers and prevent reverse transformation; Accelerate the exploration and development of potential customers and promote positive transformation. Only in this way can enterprises gain greater customer benefits. Otherwise, once there is a reverse transformation, especially the reverse transformation of big customers, and the loss of big customers, the business operation will be hit hard.

Question 4: What is a potential customer? What is the target customer? What are wait-and-see customers and prospective customers? What is a potential customer? For a specific enterprise, potential customers are relative to the actual customers who have bought and consumed the products or services of the enterprise, which can be said to be customers who do not have sufficient conditions to become actual customers, that is, customers who may become actual customers but fail to buy and consume the products of the enterprise for various reasons.

We call the question of a group of enterprises about who their customers are "specific customers", that is, target customers. Its basic meaning is that for a specific enterprise and its specific products, customers are a specific group, and they are obviously different from other customer groups. This difference is reflected in some important characteristics, and the marketing personnel of the enterprise must be able to describe these characteristics very clearly, concretely and in detail as much as possible. Such as their gender, age, occupation, income, class, preferences and so on. In other words, the marketing staff of an enterprise must be able to clearly tell whether their customers are male or female, how old they are, where they are, what they do, what they like, and so on. In other words, understanding customers is not an empty talk, not an abstract analysis process, but a very specific research process. In layman's terms, the concept of specific customers requires the marketing personnel of enterprises to know who the customers are before making marketing strategies. In order to fully understand the customer, they must be able to describe the various characteristics of the customer very clearly, concretely and in detail. It can be said that the clearer, more specific and more detailed the description of these characteristics, the deeper, more comprehensive and more detailed the understanding of the customers of the enterprise, which is more conducive to formulating a strong marketing strategy combination.

Potential customers refer to individuals or organizations that have both the desire to buy the goods or services they sell and the ability to pay. Modern salesmanship believes that an introducer should have three conditions to become a potential customer:? There is a need to buy products or services; ? Have purchasing power;

? Have the right to buy.

Question 5: What do you mean by10086 target customers? 10086 target customers refer to some people with consumption ability, tendency and demand identified by China Mobile. For example, if a customer often uses traffic to surf the Internet, China Mobile may define him as a target customer with a tendency to purchase traffic packages.

Question 6: What's the difference between target customers and intended customers? Target customers are the specific customers you choose for your product or service. Intentional customers are those who have potential needs or interests in your products or services after the first visit.

Question 7: Describe the target customers. What are the target customers? What are the goods and services provided by industrial enterprises or merchants? Target customers are the front end of marketing work. Only by establishing a certain kind of target customers among consumer groups can we carry out effective and targeted marketing affairs.

Question 8: What is the target customer base? . Many times, enterprises can't enrich their products to the point where they can serve all customers who need similar products, and can't realize value transfer in the whole peer market. Therefore, enterprises provide product value with specific connotation to specific customers according to their own capabilities, and these specific customers are the target customer groups.

With the deepening of China's economic marketization and the diversified demand of buyers, the elements that constitute the industrial chain are further divided, and market segmentation has become a symbol of China's economic maturity in the new century. In order to meet the more and more detailed needs of consumers, many sub-sectors have been derived to lengthen the value chain of unit industries, and the products in the industrial chain have become a thing of the past. Only by positioning products according to the subdivision needs of some consumers (target customer groups) can we build the core competitiveness of enterprises.

Preliminary determination of target customer group

The biggest problem that enterprises face when making marketing plans is who to sell their products to. That is, the determination of the target customer base. The market is so big and there are so many domestic consumers, not to mention the international market. When determining the target customer group, enterprises should first identify and confirm all customers.

When initially determining the target customer group, we must pay attention to the strategic objectives of the enterprise, which includes two aspects. On the one hand, we need to find consumer groups with the same needs and preferences as corporate brands, on the other hand, we need to find groups that can help the company obtain expected sales revenue and benefits. By analyzing the level, age distribution, geographical distribution and expenditure statistics of purchasing similar products in per capita disposable income, we can preliminarily subdivide all consumers, screen out those consumers who cannot generate sales income for the enterprise due to economic ability, geographical restrictions, consumption habits and other reasons, keep the consumer groups that may form purchases, and decompose the consumer groups that may form purchases in one dimension. The decomposition standard can be based on age level, purchasing power level and reasonable consumption habits. Because the analysis method tends to qualitative analysis, the boundaries of consumers after screening and booking may be vague, which needs further refinement and exploration.

Secondary Segmentation of Target Customer Group After the outline of the target customer group is initially determined according to the strategic objectives of the enterprise, the enterprise needs to conduct secondary segmentation of this huge target customer group in order to help the enterprise confirm the final plan of the target customer group.

First of all, through comprehensive qualitative discrimination combined with small-scale customer surveys or dealer interviews, the decomposition criteria of strategic target customer groups that have been initially determined are enriched, and the purchase drive/exhaustion curve is formed by assigning values, such as age level, purchase frequency and purchase expenditure amount.

Question 9: What do you mean by customers? Customers generally refer to people who come to shops or service industries to buy things or ask for services, including organizations and individuals. Therefore, all units and individuals who come to buy or may come to buy your products or services can be regarded as customers. That is to say, all people or institutions that enjoy services also refer to people who bring their own needs to us. According to the owner of the accepted product, it is divided into two categories: internal customers and external customers.

Internal customers

Internal customers: refers to the departments and personnel in the organization who receive products or services in turn. It can be the operator of the next process in the product production line, the department of the downstream process in the process of product or service formation, or the agent who helps customers use products or services, including shareholders, operators and employees. In addition, according to the definition of "organization or individual receiving products", in a production line, the next process receiving products from the previous process can be understood as the customer of the previous process.

According to the order of accepting products, they are divided into three categories: past customers, target customers and potential customers:

Past customers: customers who have accepted the products of the organization;

Target customers: customers who accept the products of the organization;

Potential customers: customers who may accept the products of the organization.

External customers

External customers: refers to organizations and individuals who accept products or services from outside the organization. Such as consumers, customers, retailers and end users. Include end consumers, users, beneficiaries or buyers. Divided into loyal customers, free customers, potential customers and so on.

Question 10: the difference between "target market" and "target customer" The target market refers to a specific place or environmental place, and the target customer refers to a specific group of people who need something.