What kind of trade strategy do you think China should implement in order to realize the transformation from a big trading country to a powerful trading country in the new period?

To realize the transformation from a big trading country to a powerful trading country, China must implement:

First, adhere to the strategy of rejuvenating trade through science and technology. The strategy of rejuvenating trade through science and technology is the concrete embodiment of the basic national policy of rejuvenating the country through science and education in the field of foreign trade and economic cooperation. To implement the strategy of promoting trade through science and technology is to take trade as the leading factor, industry as the main body and science and technology as the driving force. By optimizing the export commodity structure, we can promote the upgrading of the whole national economic structure, promote the strategic adjustment of China's economic structure, promote the rapid development of China's high-tech industries, improve China's international competitiveness, and adapt to the increasingly fierce international competition in the new period.

The strategy of "developing trade through science and technology" includes two aspects: first, vigorously promote the export of high-tech products; The second is to transform traditional export industries with high-tech achievements and improve the technical content and added value of traditional export products. Taking China as an example, the rapid development of China's foreign trade benefits from the strategy of "developing trade through science and technology" put forward by the central government. In promoting the export of high-tech products, we should focus on key points, concentrate limited resources, take the international market as the guide, select a number of high-tech products with market competitiveness and high added value, and create favorable conditions to form a large export scale in a short time. According to this idea, the action plan of rejuvenating trade through science and technology is formulated at three levels, forming major strategic projects and striving for key breakthroughs. Since the implementation of the strategy of rejuvenating trade through science and technology, the export of high-tech products in China has continued to grow, from $24.7 billion in199 to $4 15 1 billion in 2008. At the same time, we seize the great opportunity of the new round of global optimization and reorganization of production factors and capacity transfer, actively implement the strategy of rejuvenating trade through science and technology, and promote the rapid development of a number of high-tech industries, enterprises and products. The initial formation of high-tech industrial structure in China has laid an important foundation for taking a new road to industrialization.

Measures to be taken:

1. Promote the innovation of export system of high-tech products.

1) institutional innovation promotes the development of high-tech industries and product exports.

2) Promote the development of high-tech industries and the innovation of capital investment mechanism for product export.

2. Develop the export of products in key industries and technical fields.

1) Promote the internationalization of high-tech industries.

2) Promote the development and industrialization of key technologies with independent intellectual property rights.

3. Strengthen high-tech support for export products.

1) Improve the technical content and added value of traditional export products.

2) Improve the level of technology introduction, digestion, absorption and innovation.

4. Build a service system to promote trade through science and technology.

1) Strengthen the construction of technical trade laws and regulations system.

2) Strengthen the research and application of technical trade measures.

3) Strengthen the popularization and application of information technology in foreign trade.

4) Strengthen intellectual property protection.

In order to further promote the development of trade in science and technology, China's general idea is to implement the strategy of "promoting trade through science and technology", follow the principles of "systematic adjustment, strengthening services, breaking through classification, and setting limits according to law", stabilize and open up the international market by improving the quality and technical content of export products, standardize imports by technical measures, ensure national security, economic security, environmental security, human health and safety and consumer rights and interests, and create fairness for China's international trade and investment. Gradually improve the technical regulations related to trade, quality control of export products, technical prevention of imported products, technical support, information services, trade promotion and other supporting systems, so that the technical trade measures system will become an important part of foreign economic relations and trade.

Second, adhere to the strategy of winning by quality. The strategy of "winning by quality" is one of the core strategies in the field of foreign trade and economic cooperation to implement the outline of quality revitalization, optimize the structure of export commodities and change the growth model.

Include three aspects:

1, improve the quality and reputation of export commodities.

2. Optimize the structure of export commodities

3. Create brand-name export commodities

Measures to implement the strategy of "winning by quality"

1, strengthen the legislation and enforcement of quality control.

Law enforcement departments should speed up the construction of foreign trade law, product quality law, commodity inspection law and other supporting laws and regulations, ensure the quality of export commodities, safeguard the legitimate rights and interests of all links in foreign trade, safeguard the national reputation, and strive to promote export production enterprises to improve product quality and safeguard the national reputation.

2. Improve the scientific and technological content of products

The fundamental way out is to speed up scientific and technological progress and give full play to the key role of science and technology in improving product quality. First of all, we should strengthen the research and development of high-tech products, make scientific and technological achievements commercialized and industrialized as soon as possible, and form comprehensive advantages in international competition; Secondly, we should closely follow the international advanced technology and promote the combination of technology and trade by introducing advanced technology and equipment.

3. Implement a quality management system that meets international standards.

First, according to international standards, establish and improve the certification standards of enterprise quality assurance system. It has become a basic requirement for suppliers' quality assurance ability in the field of international trade to carry out enterprise quality assurance system certification according to ISO series standards.

Second, actively publicize and implement the ISO 14000 series of environmental management standards. Due to the extensive implementation of sustainable development strategy in developed countries, the impact of environmental protection on international trade has become increasingly prominent. If enterprises want to make their products successfully enter the international market, they must obtain this "green pass" for international trade. Obtaining this "green pass" will not only help to reduce the green trade barriers that China has encountered in the international market, but also help China to develop "green" products and establish an export commodity structure conducive to sustainable development.

4, the implementation of brand strategy

Implementing the famous brand strategy is to establish the image and position of China's high-quality goods and well-known enterprises in international trade by creating and protecting famous brands, and to improve the international competitiveness and foreign exchange earning capacity of China's export commodities.

The important role of brand in international trade is as follows:

First, market competition is increasingly manifested as brand competition, and brand-name products are the material basis in international trade competition;

Second, brand-name products are the representative of corporate image and a powerful weapon to expand the international market. Therefore, the implementation of famous brand strategy is not only an important part of China's strategy of winning by quality, but also an important way to promote enterprises to establish a strategic interest mechanism and improve export competitiveness.

When creating famous brands, enterprises should first rely on scientific and technological progress, adhere to the high-tech starting point, aim at international advanced technology and develop new products with high standards; Secondly, we should constantly adopt new technologies, new processes and new materials; In addition, it is necessary to strengthen advertising in domestic and foreign markets.

The implementation of famous brand strategy also includes the protection of famous brands. On the one hand, we should protect trademarks from infringement. On the other hand, we should be good at protecting famous brands, and strive for and occupy the market in development. The government should establish and implement brand protection through legal, economic, administrative and other macro-management means to form a good external environment for enterprises to create famous brands. We will implement the strategy of winning by quality and creating famous brands, determine "famous brand export commodities to be supported and developed", and give preferential policies in terms of loans, guarantees and quota allocation.

5. Strengthen total quality management.

The concept of quality in the era of rapid development of science and technology has evolved into a "total quality concept". It includes not only the intrinsic value of the product itself, but also the external quality of the product, that is, the comprehensive quality of the product such as production quality, sales quality and service quality. To implement the strategy of "winning by quality", we must realize total quality management, first of all, we must pay close attention to quality management in the production process, and at the same time strengthen quality management in the circulation field.