Analysis Report on the Development of Cosmetic Retail Industry in China

China's beauty industry is highly prosperous.

Benefiting from the expansion of beauty crowd and consumption upgrade, the high prosperity of beauty industry in China is positive. From 20 12 to 20 19, the total retail sales of cosmetics in China increased year by year. According to the data of the National Bureau of Statistics, in 20 19, the retail sales of cosmetics above designated size in China was close to 300 billion yuan, up 12.6% year-on-year, 8.9 percentage points higher than the retail sales of commodities above designated size, and continued to maintain rapid growth.

According to the latest data from the National Bureau of Statistics, the retail sales of cosmetics in China in August 2020 was 28.4 billion yuan, up 19% year-on-year. Cumulatively, from June 20438 to August 2020, the total retail sales of cosmetics nationwide reached199.6 billion yuan, an increase of 3.2% over the same period last year.

Note: The growth rate of retail sales in 20 13 is 2 1.25%.

Domestic brands are the most concerned by beauty people.

In recent years, local cutting-edge cosmetics brands in China have gradually emerged, and domestic cosmetics brands such as Perfect Diary, Flower West and Half-acre Flower Field have been loved by many consumers. In March 2020, among TOP 100 brands, domestic brands received the highest attention, reaching 37%.

In addition, the top three brands of beauty professionals are domestic brands, among which the perfect diary is the most concerned by beauty professionals, accounting for 16.3%.

Note: Attention refers to the proportion of users who pay attention to a certain brand to all users who pay attention to this category in the statistical period.

Mobile APP is an important way to buy beauty.

With the development of mobile Internet, mobile APP has become an important way for many domestic beauty professionals to purchase beauty products, covering community e-commerce, shopping guide sharing, cross-border e-commerce and so on. Representative apps include micro-stores, taking things (medicines) and knowing goods. In March, 2020, Micro Store became the most active mobile APP for beauty buyers in China, with an active penetration rate of TGI of 258.

Note: Apps with active penetration rate greater than 1% have been screened out = penetration rate of beauty cosmetics crowd on an APP/penetration rate of mobile netizens on the APP * 100.

-For more data and analysis, please refer to Foresight Industry Research Institute's Market Prospect Forecast and Investment Strategic Planning Analysis Report of China Beauty New Retail Industry.