Internet Marketing Plan

Sample E-Commerce Business Plan

1.0 Business Essentials

This e-commerce plan aims to establish an online general trading company (Yealink mbillion.com), which engages in international trade, deals in steel, chemical, textile

weaving, machinery, electronics, IT products, etc., and gradually replaces the traditional function of a general trading company. In other words, virtual trading companies on the Internet are replacing the overseas offices of real trading companies. The first step is to start with China-Korea and China-Japan trade, which are popular among general trading companies, and then gradually expand to China-US, China-Europe, China-Russia, and other (China-foreign country) trade. It focuses on the promotion of foreign trading companies, factories and their products as a trade portal for domestic enterprises to obtain first-hand information on overseas markets after China's accession to the WTO

, and then further develops into a trade portal for foreigners to trade with Chinese enterprises

. Finally realize the global interactive trade portal.

2.0Company Profile

2.1Background/History

At present, Yilian (mbillion.com) as a personal site has been opened in Shanghai at the end of 1999, and proceeded to create an online general trading company, and now

the prototype of the China-Korea trade has been basically formed. For details, please visit

Founder background: Korea's famous general trading company, one of the (Co.) Hyosung (HYOSUNGCORP) more than six years of international trade and business director of the professional life

End of the accumulation of a large number of importers and exporters (including factories) of the first-hand information, the international and domestic trade practices are experienced, the traditional offline (OFF

LINE) trading process. We are quite familiar with the traditional offline trading process, and in 1999, our trading volume amounted to USD30 million.

3.0 Products/Services

The strategic goal of Mbillion.com is to become an international trade portal website, which is also an online platform for direct sales of importers and exporters

Functions: Mbillion.com will act as an information intermediary to provide buyers and sellers with quotidian information content services and business services. The short-term goal is to

replace the Residency Office with a website as an information intermediary.

3.1 Business Model

The business model of mbillion.com is "B-B-B", where the first B stands for the seller (e.g., a foreign factory or trading company); the third B stands for the buyer (e.g., a domestic enterprise or importer); and the second B stands for the buyer (e.g., a domestic enterprise or importer). The second B stands for mbillion.com, and in fact, mbillion.com replaces traditional trade intermediaries with information intermediaries, specifically, it replaces multinational corporations' huge

overseas offices with a web site, which saves them a lot of money invested in oversea offices, and with the growing influence of mbillion.com, the company will be able to save a lot of money in overseas offices.

, but also save a lot of marketing expenses; at the same time, for the buyer, the fastest speed to get the latest, most competitive

offer or information.

Website profits will come from:

1) commission income after the order transaction;

2) advertising income;

3) paid information income;

4) membership dues income.

Commission income is not to be underestimated because of the bulk of the commodity. Buyers and sellers through this site to achieve paperless trade, the payment method of international

passed the letter of credit, there is no online retail industry using credit cards lead to security risks.

Special note: I hereby propose the "B-B-B" business model, the theoretical basis is from the book "Network Value" (McKinsy&

Company, Inc., John Hagel III&

Company, Inc.). Hagel III&Mark. Singer). In my opinion: B-C or B-B model should be more suitable for oligopoly

Network marketing of enterprises, such as Dell (Dell) computer direct sales network, as a consumer C or the latter B, he (she) has no choice

Options but to buy goods through the former B, and at this time the network marketing for the seller (the first B) can be regarded as the seller (the first B) can be considered to take full advantage of the

The advantages of the network and cost savings, the consumer also get the fact in the benefits. For the monopoly competition enterprise or industry to

say, consumers to buy goods naturally want to shop around, at this time if the seller (factory) to establish their own direct sales online platform, in a certain

degree, can be said to be the convenience of the consumer or buyer, here there is a misunderstanding that the buyer through the factory direct sales should be the lowest price,

but it is only one of a number of the lowest cost price, but it is only the industry in the industry, the lowest cost price. But this is only the lowest cost price of one of the several homes in the industry, and does not represent the lowest price or the most reasonable price in the industry! Imagine: if the buyer

through each seller's direct marketing platform to obtain quotes and compare themselves, the cost is obviously higher, and the buyer does not necessarily know

know all the sellers, in other words, it costs a lot of money to arrive at the results are still shortcomings! In other words, the costly result is still flawed! And this flaw is the very reason why the "B-B-B" model exists

! The middle B of the "B-B-B" model is the role of an information intermediary, whose function is to provide the third B (the buyer) with

comprehensive information (e.g., price, quality, delivery, etc.) on all sellers (or most sellers), i.e., the first B, and to enable the buyer (the third B) to search for and compare products through the website's

search and comparison function. So that the buyer (the third B) can immediately know which is the lowest price, which is the best quality, which is the fastest

delivery time is which and through the setting of the weighting parameters and then compare the calculation of the most suitable for their own requirements is which one of the products or services

. At the same time, the seller (the first B) can also obtain the latest demand of the target market or target customers through the information intermediary (the second B),

and maximize the face of the buyer's market.

To summarize: the B-B-B model to be adopted by Yealink mbillion.com gives both buyers and sellers the opportunity to obtain the product or service with the highest degree of satisfaction at the lowest cost and the fastest speed

and this is made possible by the comparison function provided by the second B.

In fact, this model can be found significantly in the real economy, most notably in the functions of Japanese and Korean general trading companies.

3.2 Website Positioning

The gateway to international trade, replacing physical overseas branches with an online trading platform and enabling buyers and sellers to meet directly. Through

mbillion.com's powerful search function and rich buyer and seller information content, buyers can compare and select the prices and services of multiple sellers (factories) of the same product and choose the best price-performance ratio product that suits their needs; and sellers can easily find their target customers,

through mbillion.com, the information intermediary has a large amount of information.

Through mbillion.com, the seller can keep abreast of competitors' offers and other information.

Of course, this is done with full respect for the customer's privacy.

3.3 Benefits to Consumers

Because the purpose of mbillion.com is to establish an international trade platform for factory direct sales, the offers that customers get will be real and

full of competitiveness, and buyers, through the round-the-clock and transparent offer system of this website, can avoid the kind of purposeless inquiry that used to be the case in the past, but the offers that went through several rounds of inquiry, were not the same as those that went through several rounds of inquiry. p> The offer is through the hands of several intermediaries occur; for the seller can also grasp the supply of each factory (price

quantity, etc.), while reducing the cost of setting up overseas offices, and save considerable marketing costs, but with many of the traditional trade marketing

way is simply impossible to contact the potential customers to trade. Thus, both buyers and sellers can minimize operating costs, maintain

maintain the order of the market, to avoid the occurrence of information asymmetry, to improve the effectiveness of the transaction, the timeliness.

Given the powerful information intermediary function of Yealink mbillion.com, coupled with the perfect search and comparison service function, both buyers and sellers get

real and useful information on the basis of comparing enough buying (selling) information. The time is fast, the information is plentiful, and the decision-making is scientific. Intuitively speaking,

this is to change the traditional international trade inquiry or offer around (Note: here "around" is also quite limited) to be realized by the powerful search and comparison function of mbillion.com

. The benefits to both buyers and sellers are obvious, as the upstream and downstream information is quite rich.

4.0 Market Analysis

4.1 Scale

Taking 1999 as an example, Korea's output to China. The trade volume reached through the offices of the seven major general trading companies was about 2 billion US dollars, with industries such as

automotive, home appliances, light industry, petrochemicals, textiles, machinery, electronics, etc. Fixed customers were at least 100 or more per office, with a total of about 3,000 to 5,000 customers, and 30,000 to 50,000 customers who were in regular contact. -It costs about

600,000 dollars a year to support the operation of a major office, and the office's annual sales are about 100 million dollars.

In 1999, the total import and export volume of mainland China was about USD360 billion, and if 1% of it was traded on the Internet, there would be a market size of USD3.6 billion.

According to an estimate by the United Nations Commission on Trade, in the near future, the volume of trade concluded through the Internet will account for 10 percent of the traditional channels.

So in the short term (within 1 year), we will be able to reach a turnover of 200 million dollars/year; in the medium term (about 3 years), it is expected to reach

a scale of 5-10 billion dollars of trade.

The purpose of Yealink mbillion.com e-commerce website is not to create many clicks or traffic, but to establish a new model of international trade by setting up a brand of international trade

portal, and attracting buyers and sellers with brand awareness, and becoming the way to go for buyers and sellers in international trade.

This is the first time that Yealink mbillion.com has been established. With the ultimate goal - the establishment of the global trade network, the market size is currently incalculable.

4.2 Development

With China's accession to the WTO, the pattern of a unified global market will gradually take shape, the industrial division of labor will be re-established, and the volume of imports and exports will rise by a large margin

. This will enable more and more domestic enterprises to export their products to overseas markets, while more and more overseas products are bound to enter the Chinese

market. This for the development of the site, will undoubtedly bring a huge impetus. With the accelerated pace of domestic enterprises online, an excellent

international trade portal will attract more and more customers to visit.

And the expansion of the scale of the global unified market, will make the online international trade market share is also growing.

4.3 Consumer Profile

Our target customers or service recipients include both buyers and sellers, in all walks of life, and are very familiar with international trade.

And in terms of information, in addition to a small number of suppliers (or demand side) to understand, the entire supply group or potential demand group lack of overall

On the understanding, or lack of a more comprehensive understanding.

And in the transaction mode, both parties are familiar with international trade practices, such as L/C payment.

Through the services of the website, to eliminate the asymmetry of information between buyers and sellers.

4.4 Market Exploitation Strategy

Entry Strategy:

Taking the website instead of the office of foreign commercial affairs in China as the entry point (i.e., taking the import as the starting point of entry), the website is positioned as an information

intermediary, replacing the high setup cost of the office by the low cost of the website construction, and replacing the dispersed and single difficult to compare of the traditional channels by the rich and centralized comparability of the contents

The website is also a good choice for the buyers and sellers. The company's website is a good example of how it can be used. At the same time, to seek the relevant national integrated trading company or two for partners to use their existing

resources, saving the cost of development.

4.4.1 Website promotion

Through the promotion of the website to the target customers, and constantly enhance the attractiveness of the website, and attracted by the price advantage, prompting more and more customers

have to retreat from the original channel through the mbillion.com transactions.

4.4.2 Advertisement Promotion

1. advertise in various specialized classified trade magazines;

2. advertise in traditional media;

3. advertise in portals.

4.4.3 Personnel promotion

Through personnel sent to the target customer counterparts of the supply and demand information, but the buyer and seller will soon produce mutual attraction.

4.4.4 After-sales service agents

Specialized personnel are equipped to assist manufacturers in handling trade disputes or quality objections.

4.4.5 Alliances

Form alliances with foreign traditional general trading companies to utilize their existing resources and advantages.

5.0 Competitive Analysis

5.1 Existing Competition

Mainly competition from traditional trade channels. Taking China-Korea trade as an example, most of the transactions are carried out through general trading companies, and each general trading company has formed a monopoly situation.

But there are some OFFER companies that still exist and rely on commissions, which is the entry point or basis for mbillion.com to justify its existence

And through the network, it can also integrate a large number of small OFFER companies.

5.2 Alternatives/Services