6 billion! Insurance companies build top three hospitals across borders!

Literature | Alliance of Bacteria | Alliance of Medical Device Distributors

In the past six months, whether it is the related documents such as "encouraging society to run medical services" issued by the National Health Construction Committee or the speech on "encouraging foreign capital to run medical services" put forward in the China International Import Expo(CIIE), all show that private hospitals will have very good development prospects in the future.

In the previous articles, the Alliance also said that the increasing number of private hospitals will inevitably bring about a large demand for medical devices, which is undoubtedly a great good news for medical device distributors.

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a notice from the State Council! 238, private hospitals and clinics can let go of selling medical devices!

in 219, private hospitals will be on sale in batches!

Nowadays, many large enterprises have already joined the cross-border establishment of private hospitals, and more and more private hospitals have sprung up like mushrooms after rain. In this environment, how should medical device dealers choose their partners to further develop the medical device sales market in private hospitals?

6 billion! A few days ago, it was reported that the Guangzhou Qianhai Life Insurance Hospital invested by Qianhai Life Insurance Co., Ltd. is expected to complete the first phase of civil engineering project by the end of this year, and the whole hospital will officially open in 219.

▲ The actual appearance of the hospital

Guangzhou Qianhai Life Insurance Hospital is a three-level general hospital with medical treatment, first aid, prevention, health care, rehabilitation, teaching and scientific research approved by Guangzhou Municipal Health and Family Planning Commission, with a total investment of about 6 billion yuan. The total construction area of the project is about 46, square meters, of which the medical area covers an area of 29, square meters, and it is planned to open 1,8 beds.

The construction project of Guangzhou Qianhai Life Insurance Hospital is divided into three phases. The first phase is the construction of a conventional tertiary general hospital with 1 planned beds. The second and third phases are to support the business of hospitals and to build characteristic hospital projects including high-end VIP medical and proton therapy centers, with 8 beds planned.

▲ renderings of consultation room

In terms of medical equipment configuration, the hospital plans to invest about RMB 1.6 billion, and on the basis of the configuration of a "third-class first-class hospital", introduce cutting-edge medical equipment of the international medical frontier, including: proton therapy system, nuclear vibration-guided focused ultrasound therapy system, 64-slice spiral CT, 3.T silent MRI diagnostic instrument, etc. At the same time, it is also planned to be equipped with automatic assembly line inspection system, sample transmission system and digital integrated operating room. Some of them have been calibrated, and some of them may be empty.

This is a typical example of a cross-border hospital established by a company. As an insurance company, Qianhai Life Insurance is ambitious to establish such a large-scale comprehensive private hospital. Of course, the operation of large-scale general hospitals is definitely inseparable from the demand for a large number of medical equipment and medical consumables, which also provides good business opportunities for medical device dealers.

in fact, a considerable number of domestic enterprises have started to invest in the construction of private hospitals, and cross-border acquisitions and hospital establishment by enterprises have become a common practice.

For example, in May this year, listed companies such as Guangzheng Group, Kangzhi Pharmaceutical, Tonghua Jinma, Hengkang Medical, etc. successively issued announcements to acquire hospital assets; In October this year, Wanda and Haier also laid out their own moves in building private hospitals in the form of introducing international hospitals and setting up summit meetings.

▲ Wanda introduces international hospitals

In the past, international participants such as large medical groups, specialist medical groups, Mayo Medical and American Hospital Group were generally included in the ranks of social medical services. But now, diversified participants such as medical machinery enterprises, insurance funds, real estate developers, cross-border transformation enterprises and investment institutions have also entered the field of medical services. Their capital injection and equipment investment in newly established non-public hospitals are not less than the above three types of "old players".

At the same time of favorable policies, "cross-border medical treatment" emerges one after another, and all kinds of capital and new blood are injected into the medical device market, which really makes medical device dealers who hesitate to enter the private hospital circle see new hope.

it has become a general trend for insurance companies to "run cross-border medical services"

Among the above-mentioned enterprises in transition and investment institutions involved in "cross-border medical services", "insurance companies" is a noteworthy direction.

Not only Qianhai Life Insurance mentioned above, but also many well-known insurance companies such as Taikang, Sunshine and Ping An have already joined the big family of social medical services.

For example, in June 217, Taikang Xianlin Drum Tower Hospital, a 3A hospital under Taikang Insurance Group, was renamed; Sunshine Fusion Hospital, a large third-class hospital jointly built by Sunshine Insurance Group and Weifang Municipal Government, has been in operation for more than a year. Ping An has set up Wanjiayun clinic platform to provide information services for the clinic ...

▲ Taikang Xianlin Drum Tower Hospital

It is not difficult to imagine that more enterprises in the insurance field will invest capital in the construction of private hospitals or the acquisition and restructuring of public hospitals in the future, thus further establishing their market position in the medical field. It has become a social trend for insurance companies to "cross-border medical treatment".

For medical device dealers who want to open the private hospital market, "hospitals founded by insurance companies" are not an excellent partner.

Taikang Medical once put forward the mode of "insurance+medical treatment" for private hospitals. In addition to physical examination, diagnosis and treatment, health management and other services, customers of private hospitals operating like this can also get direct payment from insurance companies or simplify the claim settlement process, which is more attractive to the public, more competitive and more likely to achieve sustainable operation.

in addition, this kind of private hospitals has the capital support of insurance giants. Compared with some small private hospitals, it has more potential to be tapped in the future.

According to the statistics of Health Construction Committee, in 218, the number of public hospitals decreased by 445, and the number of private hospitals increased by 2,436. The growth rate of private hospitals was as high as 12.44%, and the number of private hospitals accounted for 61.78% of the total number of hospitals. Nowadays, policy support and enthusiasm for social capital investment have not diminished, and this figure is only likely to increase. From this point of view, the future of private hospitals is really a rare piece of "fat meat" for medical device dealers to sell! And the private hospital market founded with insurance companies may be even bigger!

Having introduced so much, I wonder if you, as a medical equipment dealer, have any plans of your own?