What equipment do you need to open a cake shop? how much is it?

Fresh food is the favorite of modern people and has become a fashion life trend. Opening a birthday cake shop, with less investment, simple operation and small floor space, is very suitable for small business operators. As long as your cakes and desserts are fresh, unique in taste and can win the trust of everyone, it is easy to attract consumers from all walks of life.

Modeling scheme

Take a small shop around 10M2 as an example)

▲ Entrepreneurial assets: about 95,000 yuan.

▲ Equipment investment:

1. The rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).

3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold.

4. Employees (2 employees) need 500 yuan for uniform clothing.

5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes).

▲ First purchase: raw materials such as flour and cream, about 6000 yuan.

Economic benefit estimation

▲ Monthly sales (average): 265,438+0,000 yuan According to the evaluation of relevant professionals, after such a small cake shop is put on the right track, the monthly sales can reach 265,438+0,000 yuan.

▲ Monthly expenditure: 14033 yuan Rent: The best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.

The cost of goods is about 30%, and the salary is about 5000 yuan. 10 square meter shop needs 1 cake master and 1 waiter, with a salary of 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation of equipment in 700 yuan: calculated for 5 years, RMB 1333 per month.

▲ Monthly profit: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

▲ Analysis of risks and constraints:

If your cake shop is not the first in your street or neighborhood, you should spend more money, material resources and "tricks" to attract customers, because it is difficult for customers to change their consistent tastes.

(The above financial analysis and estimation data are for reference only)

Teach you a few tricks

A cake shop in Shanghai has specially opened up a leisure area with many chairs with their own characteristics. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

The reporter also learned that due to competition and other needs, many cake shops have introduced some snack foods that have little to do with cakes to form new profit growth points. Many shopkeepers have some innovative measures in the varieties they manage: for example, in the hot summer, ice porridge and shaved ice, which are very popular at present, are favored by customers.

These are some clever tricks that can make customers full of doors. If the cake shop is well run, you can try it.

Special tips

1. No matter from the storefront decoration, the image of the clerk or the cake making, we should give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.

2. The food industry has special job skills requirements: employees must hold a "health certificate".

Jingjing, who just walked out of the ivory tower last year, is now the owner of a cake shop called "Fruit Workshop". Standing in her 16 square meter shop, Jingjing looks very confident. After opening for 3 months, the "Fruit Workshop" has a slight surplus. With the support of her parents, Jingjing began to look for new stores in new areas and wanted to open branches.

In fact, Jingjing has long wanted to start her own business. She said that she didn't open a shop because of the pressure of employment. Her reason is that she wants to bake a delicious cake for her parents every day. For Jingjing's employment choice, her business-conscious parents didn't have much objection, but also gave her great support in financial and material resources.

In April this year, Jingjing began to prepare for her own shop. She first went to several nearby cake shops to "inquire about information" and found out the cost price of different kinds and sizes of cakes, and then silently remembered them. At the same time, she also learned about the "tricks" operated by businesses such as "beating the north with cream", "beating the daughter-in-law" and "cutting the cake blank".

After the gold was raised, Jingjing began to "dig corners" in major cake shops. She dare not dig brazenly. Every time there are few people in the shop, she secretly runs to discuss with the master in the shop. Finally, after repeated comparisons, Jingjing invited Master Su back. Master Su has worked in Guangdong pastry shop for 7 years and is very experienced. The salary of each master includes more than 2000 yuan for food and accommodation. Jingjing said that if you hire a local chef, you only need 1000 yuan, but the chef who runs a cake shop is very important, and this money must not be saved. If you want to hire, please invite the best. At the beginning of the opening of "Fruit Workshop", Jingjing used the oldest and most effective promotion method: discount, and printed many brochures at the same time. But the effect is not good, and many customers often don't change their tastes because of a little discount. She then found a set of fixed consumption rate: "customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. Jingjing is aware of the competitive strategy in the product market: "Only by making the best cakes with the best materials can we attract customers and make them keep wishing". After opening for three months, business is not as good as Jingjing imagined. Jingjing is more realistic and has less imagination. Jingjing told reporters that after all, she took the first step.

Strategy 2

Local medicine is more popular! The capital needs about 20 thousand,

According to statistics, the sales of baked goods are increasing at a rate of more than 10% every year. The traditional soybean milk fried dough sticks breakfast is gradually being replaced by baked goods, and the younger generation and urban white-collar workers represent the transformation of this consumption pattern. Cakes and bakeries are mushrooming. Whether you go to the supermarket or go shopping, you may smell the irresistible baking aroma floating in the wind.

As far as the whole country is concerned, cake shops are open every day, but at the same time, it is not difficult to open a cake shop. As long as there is a certain amount of funds, it can be opened, but long-term operation is not easy.

Choose business district or residential area.

Proper site selection is one of the key factors for the success or failure of surgery. Choosing a densely populated downtown, business district or street-facing house near a residential area depends on your customer orientation and investment scale. First of all, determine your business objectives and customer orientation, which will directly determine the size of your investment; Determine the business scope and mode, and lock in the consumption level and business type; Choose the pavement according to the scale of operation. If it is a factory distribution operation, you don't need to consider the roadside, you can choose a place with cheaper rent; The shop in front and the factory in the back should be in a conspicuous place where people can buy it easily. It is best to control the pavement rent at about 10% of the monthly turnover, which will affect your return on investment. It is necessary to conduct population mobility tests, consumption habits and survey and analysis of surrounding people in selected places. Usually open a shop in the business circle, and most of the customers are white-collar workers; Opening a shop in a residential area is mainly for residents, supplemented by floating guests.

The premise of legal accreditation

1. To engage in food production and operation, one must first obtain a hygiene license issued by the administrative department of health, and then apply for a business license from the administrative department for industry and commerce.

2. The site selection and decoration design should meet the hygiene requirements. The design review and project acceptance must be attended by the health administrative department, and the food hygiene license can only be applied after obtaining the certificate of completion and acceptance of the construction project.

3. Small-scale catering industry refers to the catering industry with fixed houses and an area of 30 ~ 100 square meters. Less than 30 square meters shall not engage in the production and operation of catering industry.

4. Before opening the business, you need to go to the local district and county environmental protection bureau for sewage declaration and registration.

5. Personnel must obtain health certificate before they can take part in the work, and they must have a physical examination every year.

6. Personnel must receive national food hygiene knowledge training before taking up their posts.

7. When purchasing food and its raw materials, it is necessary to obtain the inspection certificate or test sheet from the supplier in accordance with the relevant provisions of the state. Details can be found on the website sponsored by Beijing Municipal Health Bureau (? .

There's no reason why customers come to our house.

Yes, no one has come to the door yet, and it is useless for every investor to get angry in a hurry. At this time, don't blindly adjust your business ideas, but calmly analyze the reasons. Usually in the first three months of opening, it is normal that the business is bleak because of the low visibility of the store. If business is still sluggish after three months, you should find out why. The following are some common reasons why customers don't come to the door for reference and warning.

This product is fresh and delicious.

In the cake industry, product quality is a key factor to retain customers, and it is also a matter of life and death for the store. Whether the bread in your shop is fresh and attractive, and whether the cake is soft and delicious, determines whether this shop will prosper or close. In addition to the selection of personnel technology and materials, it is more important to operate in good faith that determines the quality of products. Generally, small and medium-sized shops are divided into two categories: sales staff and production staff. Shop assistants include: finance, foreman and ordinary shop assistants; Production employees include quality supervisors, foreman and ordinary production workers. The foreman should be carefully selected, and their quality and professional level directly affect the operation of the store. Employees must be trained after they arrive at their posts, because it is still chaotic, and a series of unified training is needed, such as standardizing service terms and sales methods, business skills training, product specifications, quality requirements, product appearance aesthetics training, etc. In addition, it is necessary to formulate in-store rules and train employees.

It doesn't matter if you are a layman, but you must ask a master with at least 5 years of experience to be responsible for supervision and management, preferably a foreign-funded star hotel. The skills of bakers and bakers can't just look at their working years, but must be assessed through field production.

West Point is an honest undertaking, and it must make efforts and cost to please customers. You should choose the best materials and bake them carefully. Although it will increase the cost, it is worthwhile to do so. You know the level of food as soon as you enter the door, and customers are always smarter than you. There is no shortcut in this business, and opportunism and cutting corners can only lead to self-destruction.

Whether the food is freshly baked is the most concerned factor. 74% people will try to choose freshly baked bread and are not interested in bread the next day. Delicious fresh bread freshly baked often attracts people to buy it, and many people even can't help but take a bite and enjoy it immediately. For overnight bread, either dry bread is used for other purposes or simply discarded to ensure that the food provided to customers is always the freshest.

The death point of investment

Incorrect income estimation, high rent and expensive decoration.

We must adopt a conservative attitude towards the investment income budget. Few enterprises have closed down because of overly conservative estimates, but many enterprises have closed down because of overly optimistic budgets. You might as well adopt the principle of 50% discount and make a 50% discount on your valuation. No problem. Rent is a large part of the cost and the risk is extremely high, so this part of the cost should be kept as low as possible. Choosing the wrong place is an extremely difficult, costly and even fatal mistake. Decoration expenses should not exceed the budgeted monthly turnover.

Comprehensive cake shop has the highest cost performance.

In the West Point business, the sales profit of cakes is the largest, while the sales profit of bread is meager, but the sales volume is large. Among the sales of ordinary cake shops, the sales of cakes are about 40% and the sales of bread are 60%. In the sales of shops in high-end business districts, the sales ratio of cakes and bread is just the opposite. It can also be seen that different positioning will produce different sales results.

For investors, opening a comprehensive West Point store is far better than a single business return. There is both bread and cake; There are both coffee and tea; It can be taken away in retail, tasted and rested, providing customers with diversified choices.

Return on investment analysis

Selling vegetables or feeling life?

The White Paper on Retail Industry in China issued by China Business Federation in 2002 said that the Engel coefficient of urban residents' consumption in China has dropped to 37.9%. Engel's coefficient reflects the proportion of people's food consumption expenditure to the total household consumption expenditure, and the Engel's coefficient is getting smaller and smaller, indicating that people can use most of their income to improve their quality of life. From the trend, the proportion of food consumption is decreasing, while its absolute consumption is increasing. It can be seen that the era of fifty cents and two steamed buns to fill the stomach has passed, and the food sales industry is destined to take an emotional route, selling not only high-quality food, but also providing a good life experience. Constantly innovate and change, so that ordinary people like to eat and are willing to eat.

For investors, it is necessary to fully consider this point, make a long-term plan in determining business objectives and market positioning, and strive to meet the psychological needs of consumers in addition to high-quality products, which can be comprehensively considered from the aspects of store style, product appearance and meticulous service.

Twelve steps of business preparation

Step 1: Prepare funds, determine the scale, integrate production and marketing or separate them;

Step 2: prepare technical sources, hire employees, or do a job by yourself;

Step 3: Site selection. Determine whether to open in the business district, downtown area or residential area;

Step 4: Market research. Make a detailed investigation on regional food market demand, consumption status, consumption capacity, citizens' eating habits and competition in the same industry;

Step 5: Feasibility analysis. Are products and services acceptable to everyone? Is it better than peers? Where are the opportunities?

Step 6: Evaluate the turnover and market share. Determine the investment scale and then estimate the size of the target market. Calculate the number and turnover of competitors, compare yourself with competitors and estimate your turnover and market share;

Step 7: Decoration and license processing. The decoration conforms to the national regulations, and the facade is best decorated in warm colors, with its own characteristics but not too fancy.

Step 8: Buy equipment. There are more and more manufacturers operating equipment in baking industry. You may wish to consult your peers and choose slowly. It is best to choose after-sales service.

Step 9: design a special, interesting, clear, memorable and meaningful trademark, and it is best to register it to pave the way for launching a brand and building a brand-name product in the future;

Step 10: design product packaging, which should be practical and economical;

Step 1 1: Buy raw materials, which is a key link. Look at the product grade and contact the raw material dealer. In fact, the dealer knows that you want to start a business, and he came to you very early. The choice of raw materials is very important, which directly affects the quality of products. We might as well choose some products from manufacturers with stable product quality and good after-sales service.

Step 12: Publicity

Successful opening case

Keith Bain

Commencement date: February 2002

Business items: cakes, bread and other cakes.

Business location: High-end business district (International Trade Center, Oriental Plaza), convenient subway station.

Initial capital investment: about 200,000 yuan (International Trade Store)

Kaisenbei was founded by investors from Singapore and Hong Kong. Kaisenbei mainly produces and sells high-grade West Point. Since the establishment of the first exclusive store in International Trade Mall in February last year, its business has developed rapidly. By April this year, 22 specialty stores had opened. Yuan Guoqiang, the general manager, believes that Beijing's baking industry is a typical virgin land, without leading international or local brands, which provides a high-growth and low-competition market environment and reasonable profit return.

Customer orientation of Caesar Bain is a working girl, aged between 25 and 30, with a monthly income of more than 3,000 yuan. Therefore, only by opening a shop in the most upscale and convenient place can we establish an image. Operation uses the 5P elements of the market, that is, products, places, services, image, promotion and price, which are the key elements of the market and represent the characteristics and operation essentials of a brand.

Kesenbei's price is not low, but its value is high. In terms of price, it is 30-50% higher than ordinary bakeries. However, the materials used in Kaisenbei's products are all hotel-grade materials, and the price of the same product in the hotel is much higher than that of Kaisenbei.