Is live broadcast a slogan or a gimmick of traditional media?

20 16 is called the first year of live streaming economy. Whether it is the rapid growth of users, the rush of capital or the admission of major live broadcast platforms, it indicates the arrival of live streaming economy.

"Live+not live." Zhang, president of Laikuang Live Broadcasting, said that if it was just a live streaming economy, he personally thought that it reached its peak in August last year, and 20 17 was the beginning of the application of live broadcasting to various industries. Traditional media can establish direct connection between media and users through live broadcast. "Based on this, I think live broadcast is valuable to every media."

"I think traditional media is still promising in live broadcast." Li Lun said that for the media, the most important thing is to convey the truth, and live broadcast may be the closest means to this goal. "But in this process, we must pay attention to what kind of experience is a burden and what kind of experience really needs to be adhered to."