What is interactivity?

Interaction means that customers can directly express their needs and desires in the company's marketing communication. This means that marketers can really communicate with potential customers in real time (or near real time).

Of course, salespeople can also do real-time promotions, but the cost is higher. The website provides the sales representatives with the advantages of exhibition, greater market coverage and lower cost.

Extended data;

Methods of increasing interactivity

1, encourage comments

Encouraging comments is the most obvious way to increase the interaction between authors and readers, which is better than simply asking readers to leave comments. At the end of the article, some questions are put forward to encourage comments, which can often guide powerful readers to discuss.

2. Turn the question into content.

One of the easiest ways is to simply invite readers to ask questions, and then answer these questions openly, so as to create novel and unique content. Because this form will distract you from focusing on the issues that readers are most interested in, they will bring challenges and benefit readers and your blog itself.

3, reader activities

Some blogs will assign some tasks to readers and bring a lot of value.

Baidu Encyclopedia-Interactive