What are the pricing methods for businesses? How to use demand-oriented pricing method?

Enterprise product pricing is still mainly subject to the product price factors, the specifics are as follows:

1, value determines price. Value is the determinant of price. The greater the amount of value of the commodity, the higher the price of the commodity. For example, the price of cars is high, the price of bicycles is low. Prices, no matter how they change, always revolve around the axis of value.

2. Supply and demand affect prices. When supply is greater than demand, commodity prices fall; when supply is less than demand, commodity prices rise.

3, national policy affects prices. That is, the state through the administrative means of macro-control to impose prices. When commodity prices are too high, taking into account the affordability of consumers, the government will take the maximum price, such as the price of medicines. The ceiling price is generally lower than the equilibrium price. As shown in the figure, P0 is the equilibrium price and P2 is the ceiling price.

4, consumer psychology affects commodity prices. When consumers are affected by comparison and herd mentality, the demand for goods will increase dramatically, which is the seller can take the opportunity to raise prices. The speculation of housing prices is such. By the truth-seeking mentality, it is not easy to sell goods at a high price.

5, geographical conditions, weather, production conditions and so on are also factors that affect prices. For example, before various festivals, the price of eggs will rise; after the festival and tend to normalize.

Consumers judge the price of goods is not entirely to the absolute price as a standard, but also by the impact of other factors, mainly commodity weight, size, trademarks, packaging, color; the use of the value of goods and social value; placement of goods, service mode, the atmosphere of the selling place.

Because of the illusion caused by the stimulus factors, the absolute price of some commodities is relatively high, consumers will feel cheaper; the absolute price of some commodities is relatively low, consumers will feel very expensive.

Consumers' tendency to choose the price of goods is either high or low. The former is mostly for the better economic situation, with the search for fame, noble motives and show off the psychological consumers; the latter is mostly general economic situation, with the search for affordable motives of consumers.

With the help of prices, we can constantly adjust the production and management decisions of enterprises, regulate the direction of resource allocation, and promote the balance of total social supply and total social demand. In the market, with the help of prices, can directly to the enterprise to transfer the market supply and demand information, each enterprise according to the market price signal organization production and operation. At the same time, the level of price and determines the degree of realization of value, is an important symbol of the status of commodity sales in the market.

Generally speaking, in the case of a certain level of consumption, the higher the price of a certain commodity on the market, the smaller the consumer demand for this commodity; on the contrary, the lower the price of the commodity, the greater the consumer demand for it.

And when the price of such a good in the market is too high, consumers may also make the decision to buy less or not to buy such a good, or to buy other goods in place of such a good. Thus, changes in the price level play a role in changing the quantity and direction of consumer demand, as well as the structure of demand.