What are the traditional sales channels of lubricant industry?

Lubricating oil industry is a semi-fast-moving consumer goods industry, which has both the nature of fast-moving consumer goods industry and the true colors of traditional industries; It is not only an industry closely related to consumers, but also a semi-closed circle that is not well known to ordinary people. In such a dilemma, the existence of channels has become the basis for the survival of lubricating oil. So what are the sales channels of lubricant industry? How should different manufacturers choose their own channels?

Terminal channel classification:

The automotive aftermarket is developing rapidly, especially in recent years, and the terminal channels that follow are constantly changing. According to national standards, lubricating oil terminal channels are divided into three grades:

1. Class I garage: mainly 4S shops and large garages. These garages not only have sufficient personnel and working space, but also have complete organizational management conditions and facilities.

2. Second-class garage: second only to the first-class garage, most of them are social garages, with about 20 employees 10, which can basically repair all kinds of maintenance of ordinary vehicles.

3. Three types of auto repair shops: mostly refer to small roadside quick repair shops and specialized shops, with relatively single business and much smaller scale.

For lubricating oil business, terminal channels can be further subdivided, which can be divided into 4S shops, independent auto repair shops (1 type and 2 type), quick repair shops, auto beauty shops, oil change centers, gas stations and auto parts shops. Lubricating oil enterprises can formulate different strategies for these terminals, continuously sink channels, and finally firmly grasp the end consumers.