How does catering attract customers into the store?

First, discount marketing with challenging psychology.

Discount promotion is common and effective in catering marketing, and the key lies in how you plan it. If it is still a rude direct discount, it will often lose money and earn money. Playing too much will degrade yourself.

However, if we jump out of inertia and change the gameplay, it will often bring unexpected publicity effects to restaurants.

If you open a hand shop, you can have ten hands, that is to say, you can eat a bowl of jiaozi in ten mouthfuls, and you can get a discount or a drink after success.

Similarly, crossing the bridge rice noodles can also be cooked for one minute. Anyone who can eat rice and flour for a minute is a hero and must be free! For the lobster shop, there will be a one-minute lobster peeling competition, and the winner can eat the peeled lobster for free.

Second, guide customers to use random events.

The most successful marketing is to make your customers feel useful, but in fact you have gained something more important than a single business, such as recognition, word of mouth and repeat customers.

In marketing, many games use the randomness of events to create selling points by establishing marketing nodes. Most importantly, these games must be innovative and constantly updated. Otherwise, it will soon be bored by consumers.

Third, use expression pack marketing to capture the hearts of young people.

Young people in this era, as indigenous people on the Internet, haven't collected hundreds of Yan characters on WeChat, relying on it to chat and make friends, adjusting the atmosphere and expressing themselves. Without words, they will suffer all day!

Sometimes, although Yan Wen can't directly guide users to buy, it can make consumers remember you, and may even deepen their love for the brand because of Yan Wen. If the time is right and the promotion is proper, it is natural for emoji to promote brand marketing.

In addition to tea, in fact, many brands have adopted emoji marketing, such as Coca-Cola, Xiaoming, Uncle KFC and McDonald's. All of them use a set of emoticons to link thousands of loyal users.