What software is commonly used in advertising design?

1, photoshop is one of Adobe's most famous image processing software, which integrates image scanning, editing, image production, advertising creativity and image input and output, and is deeply loved by graphic designers and computer art lovers.

2.Adobe PageMaker is an ideal partner for graphic designers and producers. This software is mainly used for graphic editing. The menu is all in Chinese, and the interface and tools are very simple and flexible, which is very convenient for beginners to use. Therefore, at present, many advertising companies, newspapers, plate-making companies, printing plants and so on. Pagemaker is adopted as the preferred software for graphic layout.

3.CorelDRAW graphic suite has extraordinary design ability, which is widely used in trademark design, logo making, model drawing, illustration drawing, typesetting, color separation output and other fields. Its popularity can be illustrated by facts. CorelDRAW is almost installed on PC computers used for commercial design and artistic design.

Extended data

3I standard of advertising design;

1, impact (impact)

From the perspective of visual expression, visual effect is to attract readers and convey the benefits of products in their own language. A successful print advertisement should be very attractive on the screen, with scientific and reasonable colors, accurate and attractive pictures.

2. Information (information content)

A successful print advertisement accurately conveys the main points of interest through simple, clear and definite information content. The content of advertising information should be able to systematically integrate consumer needs, interests, support points and other communication elements.

3. Image (brand image)

From the perspective of brand positioning strategy, a successful print advertising picture should conform to the stable and unified brand personality and brand positioning strategy; The style and overall performance of different advertising versions under the same publicity theme should be consistent.

References:

Baidu encyclopedia-ad design