What are the methods of enterprise website promotion

What are the methods of enterprise website promotion

1, search engine login

According to the analysis of small and medium-sized website a lot of traffic is from the search engine, some website traffic more than eighty percent from the search, the site can be logged into the major searches, the majority of customers can be in the Baidu and other searches search to the network of enterprises on the website.

2, search bidding ads

Now the most common business should be the search bidding ads, the more commonly used Baidu bidding and google keyword advertising.

3, search engine optimization

This is a common SEO, for the analysis of the enterprise website, the relevant keywords, in the search engine optimization, can be ranked in the front of the major searches, can bring the relevant transformation for the enterprise.

Second, the enterprise website promotion of the link

1, links

Make a good link to the site can also bring the relevant traffic and ranking, the enterprise in the making of links to pay attention to the relevance of each other's website, to be relevant to the content of their own company's website.

2, the site of the link

Now there are many sites such as hao123, 265, etc., but most of the enterprises to join the conversation is more difficult, you can look for the industry class of the site to join.

There are many ways to promote the enterprise website, there are paid promotion and free promotion. The free promotion has pc promotion and mobile promotion, search engine promotion and portal promotion, etc. The free promotion has a lot of ways. There are many more ways to promote for free.

You ask a very big question, it is not good to answer, each industry has its own promotion methods and platforms, to be specific to the industry.

What are the methods of promoting the enterprise website

1, Baidu promotion

2, 360 promotion

3, DSP promotion

4, and so on, large advertising platforms can be pushed

What are the methods of promoting the enterprise website

Mainly there are six points

1. search engine promotion methods

2. e-mail promotion methods

2. People on how to improve website traffic is a headache, always online to find out if there is a good way, in fact, the best way to improve website traffic is to strengthen the publicity website, publicity is everyone knows, but how to publicize there are many people do not know, through what channels to publicize? The following Chengdu SEO on the current website to promote the common methods: 1, search engine search engine believe that we are no strangers, that is, these years comparable to the hot SEO, the network has a lot of articles to teach people to do optimization, but to really do a good job of ranking a website is not so simple, but also to spend a little effort to do so, know the theory does not necessarily do well, only after the actual operation in order to better grasp the essence of the optimization! The first is to optimize the website, but to really do a good job of ranking a website is not simple, but also take some effort, know the theory is not necessarily good, only after the actual operation to better grasp the essence of optimization;; but the success of the seo effect is very good, now there are a lot of enterprises began to pay attention to this piece of the 2, Q & A promotion? Question and answer promotion is generally a large platform, such as Baidu know, soso Q&A, Tianya Q&A, etc., weight are very high, ranking is also good, if also a website can do a good job of question and answer promotion, the site's traffic is also very good. 3, forum promotion forum promotion believe that we are no strangers, there are a lot of people usually like to go to the forum to shop, to do forum promotion to choose some popular forums, industry-related is the best, so as to increase the exposure of enterprises. 5, blog-style registration of major sites of the blog each one, I thought, there are about twenty almost. Famous is almost so much. Blog name is best called a name for each blog network. But the best keywords you want to optimize within. The best twenty are not the same, but the content is related to the near, and then link them together, so that each blog only mention a small class of content. Let people feel very professional. Clear your keywords, add a wonderful article attached to the hyperlink module into your website. Updated diligently, the inclusion will slowly become better, in the search engine weight will gradually progress. Your website ranking will naturally come up. Together with a little more associated with the blog links, it is best to let your friends also help you add your link. The team's strength is powerful.

A lot of the ... Baidu promotion, soft promotion, like Baidu promotion has Baidu search promotion to promote your company's corporate website, or enterprise encyclopedia which can add your company's website, contact information, address, etc., but also to enhance the company's image and customer trust, as long as a search for your company's name or abbreviation, can be seen in the first page of Baidu home page of the first your company's details

Enterprise website promotion

What are the methods of website promotion

There are many ways to promote the website, including but not limited to the following: for example, blog promotion (platforms: Sina blog, Tencent authentication space,), Q&A marketing promotion (platforms: Baidu know, Soso ask, 360 Q&A, etc.), forum promotion (the major high-powered, industry-related forums), document-based promotion (business-related information into documents uploaded to the Baidu library), traditional SEO promotion (the Baidu website), the Baidu website (the Baidu website), and the Baidu website (the Baidu website). (similar to this), the traditional SEO optimization, self media (microblogging, microblogging class promotion, SNS platform), soft text promotion (publish soft text to the media platform), related to the promotion of the site and a variety of ways, the most important two points, one is to do a good job of ROI, do a good job of promoting the effectiveness of the channels to assess the channel; the second is to keep abreast of the times and constantly study the new promotional channels, such as the more fiery microblogging now promotion.

What are the common methods of promoting the enterprise website?

1) Search Engine Optimization

What is the one thing that Internet users must do online? It's not news, it's not entertainment, it's using search engines to find the information you want. Therefore, how to make google, baidu, yahoo and other search engine tools to capture more of the content of the site, is the primary issue of website promotion. For this problem, there are quite a lot of technical staff to specialize in research and discussion, but in general, nothing more than these aspects:

First, to ensure that the site is not downtime, once the site is downtime, the search engine on record, will affect the next crawl, the site in the search rankings in the position of the inevitable impact, and continue to decline, the more the chances of being accessed by the user is smaller.

Second, the site security logo. The more secure the site, especially the site has McAfee's security certification logo, the more likely to be recognized by google, yahoo, etc. McAfee Site Advisor users can also be in Google, Yahoo and MSN search results can be seen in the red shield logo of the McAfee security certification site and the security level of each site. This is not only conducive to improving search engine rankings, but also conducive to improving the corporate brand image and competitiveness, so that companies stand out from their competitors.

Third, the domain name is trusted to have a direct impact on the search engine's crawl of the website. Generally speaking, the longer the domain name validity period, the higher the search engine may give domain name trust; old domain names are more likely to be trusted, so if you buy an old domain name, do not immediately change all the domain name registration information. To change one by one, slowly; some people use anonymous registration to protect privacy, that is, they can not find out the name of the real domain name owner, but the search engine may reduce the trust of this type of domain name.

2) Bidding

Ever since Baidu launched its bidding ads, they have been popular with many people. After purchasing the service, by registering a certain number of keywords, the promotional information will be the first to appear in the netizen's corresponding search results. If a company registers the keyword "cell phone" with baidu, when consumers are looking for information on "cell phones", the company's website will be prioritized to be found, and baidu will charge according to the number of potential customers visiting the company.

After a good search engine optimization, you can bid on the website, set the number of keywords does not lie in the more, but in the precise, for example, the site products are cell phones, in the setting of keywords, only write "cell phone" will not work, because the cell phone related web pages are too much, so we can set a more precise Keywords, such as "1000 yuan brand cell phone", "the latest Internet 3G cell phone", "iphone latest ultra-low price cell phone" and so on.

3) blog, forum marketing

The previous mentioned that users are used to search engines to find information, which is a large part of the information is product information. Today's users are accustomed to shopping before a comprehensive understanding of the product, compare the difference between the products, looking for the most suitable for their own products, and this understanding of the way is the Internet blogs, forums, etc.

Through the blogs, forums, and so on.

Through self-built blogs, forums or blogs on other sites, forums to send soft text, guide users to understand the product information, good blogs, forums, soft text, and even the formation of loyal user groups.

4) Question and answer and knowledge base marketing

Question and answer and knowledge base marketing and combined. Through Baidu Know, SoSoQ, Yahoo Answers, Sina Answers and other Q&A sites, we can constantly simulate the relationship between users and the site, triggering users to constantly ask questions close to the site, so that users are concerned about the site, and then visit the site. If combined with the knowledge base marketing, the establishment of a systematic knowledge base website, the product technology, the use of systematic interpretation of doubt, while the establishment of an online interactive system, online interpretation of doubt, will make the site visit rate greatly increased.

5) Links

Needless to say, many webmasters are familiar with a way to promote. With some of the high traffic, large amount of information on the website to exchange links is one of the shortcuts to promote their own website.

6) Communication tools (e-mail and live chat tools)

The use of communication tools can also achieve good website promotion. For example, mail can help us do a lot of promotion, through the mail, we can invite users to evaluate the site products, which Amazon does very well; through the mail can also speak of the latest promotional information fastest delivery to the user, to attract users to participate in the activities, so that the site promotional activities carried out in a better way; through the mail can be sent to some of the activities of the invitations, holiday blessings, etc., so that the user faster to feel our goodwill and service. Goodwill and service.

7) Word-of-mouth marketing (user evaluation system)

After the above points, it is easy to form a good reputation. Word-of-mouth marketing relies on user experience, on good service and product quality. Generally do a good job of these points, the site is very easy to generate good word of mouth, and then more blogs, soft publicity, naturally can form a good word of mouth marketing effect. In this piece of word-of-mouth marketing, it is important to mention the user evaluation system. Now a lot of shopping sites have done a specialized user evaluation system, and even invite users who have purchased products to the site specifically by email to evaluate.

A perfect user evaluation system, not only to attract users to visit more, through the rich product evaluation can also give new users shopping guide, Amazon's success can not be separated from this.

8) Network advertising and offline promotion

Directly in the major portals or professional websites to publish hard ads, combined with advertising to launch offline promotional activities, is also an important way to promote the site.