Traditional Culture Encyclopedia - Traditional festivals - There are thunderstorms every day. Why does the development of fresh e-commerce to the sinking market encounter a "closed door"?
There are thunderstorms every day. Why does the development of fresh e-commerce to the sinking market encounter a "closed door"?
This is a very realistic problem. For Internet companies like Youxian Daily, they rely heavily on the support of various capitals. When Internet companies lose their corresponding capital advantages, their various production costs are high and their profits are few, so many Internet companies, including Youxian Daily, will have various problems due to the problem of self-charging.
There are problems in the operation mode of daily fresh food.
The reason for saying this is mainly because Daily Fresh has lost its brand advantage. Especially when there are more and more shopping softwares, we will find that the prices of various commodities on many softwares far exceed the daily discounts. In this case, many users of Youxian Daily will naturally lose to other software, which means that the user base of Youxian Daily will be less and less, and Youxian Daily has not come up with corresponding operation strategies.
Daily fresh has also encountered certain financial problems.
In the early stage of the development of daily fresh food, many people are very optimistic about the follow-up development space of daily fresh food, which leads to many capital investments. However, after that, Daily Youxian gradually spent all kinds of investments, which also made the operation of Daily Youxian very difficult. Without the value of capital, it is difficult to make attractive preferential measures for users, so users will choose to further transfer from daily wandering to other software. At the same time, Daily Youxian has not properly handled the relationship with suppliers. If there is no way to obtain lower commodity costs, this problem will further increase the operating burden of Daily Youxian.
Generally speaking, it is difficult for daily freshness to develop directly from the field of fresh e-commerce to the sinking market, which has become the primary problem in daily freshness. If it is completely defeated from the field of fresh e-commerce, there is basically no hope of making a comeback every day.
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