Traditional supermarket raw & fresh food dianshang operation

As the last bastion of the e-commerce industry, fresh e-commerce will win the world of the Internet e-commerce industry as long as it wins. However, while developing vigorously, fresh e-commerce is also facing many challenges, and it is difficult to make a breakthrough. There are many operational difficulties in the fresh e-commerce industry, mainly in the following three aspects. First of all, the competitive pressure is great. At present, Ali Group, JD.COM, Tencent and Meituan Investment hold a lot of fresh e-commerce, which keep pace with each other and it is difficult to develop into a monopoly, so they are hindered while developing vigorously. Secondly, the promotion is not in place. At present, citizens still tend to choose ingredients directly in supermarkets or vegetable markets. Many people are reluctant to buy online, which leads to the overall development of the fresh e-commerce industry. Finally, the issue of product distribution. For fresh products, the first thing is to be fresh, not only to sell stocks, but also to pay attention to distribution efficiency. How to effectively save distribution costs and ensure the taste of fresh products is also difficult for the fresh e-commerce industry to break through.

One: the competitive pressure is great.

At present, Alibaba, Tencent and Meituan have invested and controlled more than a dozen fresh e-commerce industries. For the fresh e-commerce industry, the competitive pressure is very great.

Two: promotion is not in place.

Many citizens don't know that there is an industry of fresh e-commerce. They still prefer to go directly to the vegetable market to buy, and many people are reluctant to buy fresh food online.

Third, distribution efficiency.

Distribution has always been one of the operational difficulties in the fresh e-commerce industry. Offline delivery is very important. Because fresh products have a shelf life, it is a problem that the fresh e-commerce industry needs to solve to speed up the delivery efficiency, ensure the taste of customers, and how to effectively save the delivery cost and ensure the quality of fresh products.

What else do you want to say about the fall of the originator of fresh e-commerce and the operational dilemma of the fresh e-commerce industry? Welcome to leave a message at the bottom of the comment area.