Tourism management service construction scheme

Guided by "Several Opinions of the State Council on Promoting Tourism Reform and Development" and "Guiding Opinions of National Tourism Administration on Promoting the Development of Smart Tourism", focusing on the construction of four platforms of "smart management, smart marketing, smart service and smart experience", we will speed up the construction of smart scenic spots, smart resorts, smart hotels, smart travel agencies, smart rural tourism and smart tourism service providers, improve the management and service level of smart tourism in our county, and build a sustained, healthy and orderly development of tourism in our county.

Second, the construction principle

(1) Adhere to the combination of government-led and social participation. Follow the laws of the market economy and the requirements of the development of tourism itself, establish a working mechanism and development model led by the government, led by the tourism sector and participated by social enterprises, and give full play to the role of the market in allocating resources. Guided by market demand, we will make great efforts in convenience, efficiency and ease of use to develop products and services that meet the needs of tourists.

(2) Adhere to the combination of overall coordination and up-and-down linkage. Make full use of modern information technology, rely on the construction of "smart city", focus on tourism service, tourism management and tourism marketing, strengthen the interconnection with business, transportation, municipal and meteorological information systems, realize comprehensive retrieval, and form a comprehensive and efficient smart tourism network system.

(3) Adhere to the combination of highlighting key points and gradual progress. Fully understand the systematicness and complexity of smart tourism construction, take key projects as the leader, accumulate experience through industry-led demonstration and enterprise project pilot, and gradually promote it.

Three. Construction objectives and main tasks

Based on the smart tourism cloud computing data center, build a basic network covering the county's tourism industry. Focusing on tourism service, tourism management and tourism marketing, we will integrate the requirements of big data storage, network operation, real-time data update and easy-to-use retrieval and analysis tools, and initially establish public services and network platforms such as command center, application support system and information security to form a comprehensive and efficient smart tourism network system. According to the government-led and government-led classification, we will start the construction of smart tourist attractions, resorts, restaurants, travel agencies, rural tourism and tourism service providers, realize the intelligence of tourism service, management and marketing within the county, connect with the city's smart tourism system, realize interconnection and build a national first-class smart tourism system.

(1) comprehensively promote the construction of government-led projects.

1. Smart Travel Cloud Computing Data Center. According to the unified e-government operation and maintenance mechanism and standards of the whole city, we will build a smart tourism cloud computing data center, including a statistical analysis system of tourism smart management data, a tourism information database and a data exchange system, collect tourism information according to unified rules, store it centrally according to unified data standards, and publish it according to unified exchange standards, so as to finally realize the intelligentization of tourism information.

2. Tourism Command and Dispatch Center. Based on the county government emergency command center and county tourist reception center, we will further strengthen the construction of video monitoring system, realize the fusion and two-way transmission of video, voice and data, provide a complete information source for daily management, and provide early warning, scheduling, video conference, remote training, data statistics and other functions.

3. Tourism digital interactive marketing platform. Online marketing platform for tourism activities, including tourism information query and service subsystem, tourism destination marketing system, tourism industry supervision and management system, etc. , which can be built through travel network, Weibo, WeChat, etc. , online activities such as ticket purchase, lottery, voting and photo travel sharing can be unified, and unified user accounts, unified points system and unified data analysis are supported. According to the information provided by users and the types of tourism resources they are interested in, all kinds of data are summarized and analyzed to provide guidance for subsequent marketing activities and market programs.

4. Mobile terminal tourism application platform. The mobile application client (APP) for tour guides helps tourists to understand the tourist elements including scenic spots, resorts, tourist hotels, special restaurants and other closely related information such as road traffic, weather forecast, public safety and disaster prevention and control. Promote and apply it by pushing warm greeting messages from foreign mobile phone users to show the tourism characteristics of our county; Realize the functions of mobile phone reservation and payment for some tourism products, query the surrounding tourism resources and consumption places through automatic positioning, and provide the function of replying comments, support user evaluation and communication, and mobilize users to participate and interact. Make tourists understand through consultation before going out, generate travel impulse and make travel arrangements; Real-time booking and navigation in the process of traveling; After the tour, realize the interactive function of mito and travel notes.

5. Wireless network (WiFi) access system. We will build wireless network systems in major scenic spots, fairy mountain tourist resorts, important nodes in county towns and major gathering places for tourists, so as to provide free and efficient wireless Internet access services for tourists, improve the quality of tourism, and give play to the propaganda role of tourists from the media.

6. Smart Travel Experience Center. High-tech technologies such as the Internet of Things, 3D images, and 4G mobile information technology are integrated to make tourists feel the convenience and speed of smart travel.

(two) vigorously implement the guiding project construction.

1. Smart scenic spots and resorts. According to the standards and requirements of intelligent system construction, information systems and business systems are established with the help of back-end support systems such as GIS database, tourism resource database, multimedia database and tourism resource database, and tourists are attracted to participate by providing free wireless networks.

(1) electronic ticketing subsystem. Tourism enterprises such as county karst (group) company will digitize paper tickets through RFID electronic tickets or two-dimensional code electronic tickets, and realize all-electronic ticketing processes such as ticket selling, ticket checking and ticket counting. Implement binding user ID cards, use electronic ticket identification equipment, perceive the location of tourists, provide personalized services for tourists, and guide the flow of passengers.

(2) Passenger flow trend and early warning subsystem. Based on the intelligent video system, the pedestrian density of key nodes such as intersections, squares, stands, main roads and indoor attractions in scenic spots (resorts) is monitored and estimated, the electronic ticket data of scenic spots are summarized, and the passenger flow scale and changing trend are analyzed and calculated. According to the situation, start the corresponding emergency plan, timely divert the passenger flow, and ensure that the number of tourists is within a safe range.

(3) Service subsystem based on location and identity. Tourism enterprises use positioning and identification technology to facilitate tourists to obtain local tourism services and content, and meet the random travel needs of tourists.

(4) In-depth tourism guidance subsystem. Gradually build a new mobile phone tour guide system. By installing an APP on the smart phone terminal and downloading the data of the corresponding scenic spots, the tourists' mobile phones can be turned into tour guide machines, which is convenient for listening to the explanations of the corresponding scenic spots.

(5) Parking lot management subsystem. Managers can monitor and command vehicles at any fixed location in the parking lot, making various functions such as statistics, early warning and alarm intelligent.

2. Intelligent travel agency. According to the requirements of smart travel agency management system construction, the travel agency information portal, contract management system, tour guide management system and vehicle monitoring system are established, and the business information and resources of travel agencies are integrated into a unified management system, providing fast and safe data exchange standards and unified management interfaces for travel agencies, forming an efficient * * * shared management system.

3. Smart Hotel. According to the standards of smart hotels, we will build two systems: digital room service and hotel operation management, and gradually realize the intelligence of hotel operation management.

4. Smart rural tourism. Through the QR code and smart phone APP, using the resource advantages of Chongqing Smart Tourism Cloud Computing Data Center and 3S (Geographic Information System, Remote Sensing and Global Positioning) technology, traditional maps and basic tourism data are integrated, and Weibo and WeChat are used for marketing promotion and management.

5. Intelligent travel service providers. With the smart travel e-commerce platform as the representative, accurate tourism resource information is obtained through the smart travel system, which provides tourists with all-round, high-quality and personalized online booking and purchase services for tourism products and realizes online distribution and settlement of tourism products.

Fourth, the implementation steps

Cleaning stage. According to the industry standards, the existing smart tourism system in the county is cleaned up, deeply analyzed and combed, the implementation plan of smart tourism promotion in the county is formulated, the company database software and data server are optimized and improved, and the database environment is built.

(2) Full implementation stage. Conduct feasibility study, design and decomposition bidding for government construction projects, and clearly demonstrate the owners of enterprise construction projects; Fully implement the project and complete all kinds of data cleaning and warehousing; The county's smart tourism system has been basically completed and put into trial operation, and it is connected with the city's smart tourism platform to realize interconnection and information sharing with the city's smart tourism cloud computing data center.

(3) Complete the stage. The trial operation of the county's smart tourism project passed the evaluation and was officially put into operation.

Verb (abbreviation for verb) protection

(1) Strengthen organizational leadership. Establish a comprehensive management mechanism of tourism informatization, which is conducive to the role of informatization, reasonable division of labor and clear responsibilities. Set up a leading group headed by the deputy county magistrate in charge of the county government, with the participation of the county government office, the county resort management committee, the county heritage management committee, the county development and reform commission, the county economic and information commission, the county public security bureau, the county finance bureau, the county commerce bureau, the county tourism bureau, the county municipal garden bureau, the county poverty alleviation office, the smart tourism construction and other departments to ensure that all the work is implemented.

(2) Strengthen policy support and financial guarantee. County-level finance arranges special funds for special purposes, providing financial guarantee for government-led project construction investment, and giving appropriate financial subsidies to guiding projects and demonstration projects.

(3) Strengthen the construction of tourism information security. Strengthen the construction of tourism information security system and build a multi-level security system focusing on network security, data security and user security. Encourage the use of information technology products with advanced technology and reliable performance. Cooperate with third-party security assessment and monitoring institutions to strengthen the security management of government and enterprise information systems and ensure the interconnection of information systems and the security of information between departments.