WeChat small program how to promote?

1, nearby small program (free), in the background of the small program, open the "nearby small program", set the geographic location of the store, the small program is automatically displayed to the surrounding WeChat users within 5km, all eligible small programs can be in the "nearby small program". All eligible small programs can get free exposure in "Nearby Small Programs", and a small program can add 10 geographic locations.

2. Nearby apps ads (paid). Nearby apps are a key traffic portal that WeChat has opened up, along with advertising channels. The advertising space is in the third line of the nearby small program, click on it to open the corresponding small program, does not support the jump to other pages for the time being.

3, micro letter group sharing, to achieve fan fission (free), synchronized notification in the original fan group, so that the fans of independent diffusion, you can guide the fans to share, and then with the screenshot to receive a small gift, and gradually lead the flow of traffic to the small program, contributing to sales.

4, QR code poster (free + paid, applicable to a variety of online and offline scenarios, can be generated through the background of the QR code of the small program, and implanted into the online and offline posters or outdoor advertising. For example: circle of friends, WeChat group, stores, elevators, airports, event sites, etc..

5, ground push (free, but need to cost.) For some of the small programs, geo-promotion is perhaps the closest to the user scene of the promotion, offline in the form of a small program code, through promotional materials to promote small programs. Such as: catering, flowers, beauty, fitness and other offline stores, the effect is obvious, the transformation is fast.

6, the public associated with the small program (free),

1 public information details page bound to the relevant small program, when users pay attention to your public number, you will be able to see is located in the prominent position of the relevant small program, click on the small program can be directly transferred to the program.

2 public articles inserted into the small program business card, the user combined with the content of the product / service is interested in, you can directly click into the small program, so as to achieve the content ?ú purchase transformation. However, this is a long-term operation process, and the early effect depends on the public number itself, the amount of fan retention.

3 The public number custom menu bar associated with the small program, the user can directly click to access the small program.

4Through the component "follow public number" of the store, you can place the public number QR code information on the home page of the small program mall, and guide the small program users to follow the public number.

7, WeChat small program ads (paid) in the background to open the advertiser, the small program traffic owner to customize the display scenarios, according to the characteristics of the respective small program, flexible settings to display the page and location. Common display scenarios are: article page - the end of the article, details page - the bottom of the page, information flow - the top of the information flow or between the information flow.

8, brand official promotion (free), the brand official area, through open access to the merchant information, to help merchants reach users, to better provide services and content for users. After opening the brand official area, merchants will get rich display capacity. Users can reach merchants directly by searching for a brand name, and at the same time, merchants' services and items will have the opportunity to appear in relevant search results.

9, template message push (free), template message is a small program within WeChat to each user generated push. Content classes can use it to prompt for updates, e-commerce classes can use it to prompt for promotions or non-payment, and tools can use it to prompt for completion of daily goals. Each push is allowing users to gradually form a dependence on the small program.

10, small program store (paid), through payment or other ways to put the small program to the small program store, can also play a certain promotional effect. Mainstream small program stores are know program, WeChat small program book, big dream program store, small program nest and so on.

11, group, price cutting and other marketing fission tools (free), merchants have store system through the low-cost low-threshold development of their own WeChat small program mall, the use of the store to provide the group, price cutting, distribution and other fission tools, rapid pull new powder, easy to get new customers, increase sales.

12, the new media soft promotion (paid), you can use the KOL fan appeal to promote the small program, is not lost in the new media era of a major mainstream promotion. Through high-quality soft ads or hardcopy, the small program will be placed on WeChat and other new media platforms. At present, many 100,000 + self media have a clear bidding price for the submission of articles.

13, App sharing to WeChat (free), some merchants have their own app mall, the small program and app through technical means docking, when the content of the APP is shared to WeChat, it will be automatically converted into a small program card, the user clicks on it and jumps directly to the small program page.

14, WeChat payment (free),

1 after the user payment is completed, in the payment success page, you can set up a prompt to pay attention to your public number.

2 In the "payment voucher" page, you can also recommend your small program again to remind the user of the second purchase.

3Consumption and sharing to get the "gold reduction" for rapid fission to attract new users into the small program to complete the conversion.

4 clever use of WeChat search portal, with the name of the small program to grab the ranking (free). The name of the small program is unique, and the ranking of the small program is related to the name, description, online time, user visits and the comprehensive quality of the small program. According to the user's search habits and product characteristics, register as many small program names as possible, in order to make the small program rank higher and more likely to be searched by users. It is to make more small programs (each enterprise subject can apply for 50 small programs) to form a dominant screen, and use some of the keywords that we can think of at present, but we need to pay attention to the naming specification of the small program. In addition, we need to do is to optimize the small program description keywords.

16, small programs and small programs between the jump (free), you can make a small program for each product line, bound to the same public body, and then jump to each other.

17, gift card play (free), the earliest play with gift cards is "Starbucks with Star said" small program, the user to buy a gift card, share it with a friend, the friend to Starbucks, you can directly use the gift card; the specific play can be referred to "Starbucks with Star said" and "McDonald's" small program.