Internet + era, as a traditional industry, how to upgrade the pharmacy

In recent years, with the gradual promotion of the separation of medicine, the aging of the population, the surge in demand for chronic disease services in society and the bidding and procurement of drugs to reduce prices, hospitals to strictly control the cost of drug ratio and the superposition of many factors, the development of the drugstore has brought a major benefit.

According to the forward-looking "Internet on China's chain drugstore industry opportunities and challenges and coping strategies for special consulting report", China's pharmaceutical e-commerce market size of 4.6 billion yuan in 2014, in the pharmaceutical retail market share increased to 1.9%. Compared with the size of the pharmaceutical industry of 240 billion yuan, there is still a large gap. However, once the prescription drug market liberalization ban, pharmaceutical e-commerce will get hundreds of billions of yuan market, online sales of drugs will also occupy 30% of the pharmaceutical retail market.

Compared with traditional pharmaceutical retailers, pharmaceutical e-commerce build cost is low, the platform has a wide range of goods, can do low price competition, easy and fast to buy, based on the above characteristics, in our country to deepen the health care reform, the implementation of the separation of medicines, and to promote the Internet + medicine in the context of the pharmaceutical e-commerce is gradually favored by the policy. Among them, in 2015, China issued the "Internet food and drug management supervision and management measures (draft)" is the most typical, this document intends to liberalize the control of prescription drugs, allowing online sales of prescription drugs, which will benefit the future of pharmaceutical e-commerce huge development.